Netsquared wolz

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Presentation about multichannel digital strategies to realize an impact on social issues. Showcasing work of Save the Children / USA on Syrian child refugees. And the work of Tom's Shoes in their #withoutshoes day to raise awareness of children's health issues.

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Netsquared wolz

  1. 1. MULTI-CHANNEL DIGITAL STRATEGIES NETSQUARED DC Chris Wolz April 29, 2014
  2. 2. Save the Children Syria Campaign
  3. 3. We need to stand out from the clutter, provoke conversation and inspire action. Ettoré Rossetti, Director of Digital Marketing & Social Media Save the Children USA, October 2013 (Via Beth Kanter)
  4. 4. Objectives: Awareness Advocacy Fundraising
  5. 5. Save: Syria Campaign ▪ Powerful website hub ▪ Half page ad: NYTimes / UN Gen Assembly 9/13 ▪ NYTimes.com banners ▪ Emotional infographic ▪ Ellie GouldingSong Donation ▪ In their words videos YouTube ▪ RedditAMA with Save staffers ▪ CEO Carolyn Miles blogging and tweeting ▪ Sign petition for humanitarian access ▪ Social Media-specific photo assets ▪ Thunderclap for Syrian children
  6. 6. http://www.reddit.com/r/IAmA/comments/1mynwe/we_are_save_the_children_st affers_who_just/
  7. 7. Save: Syria Campaign Outcomes? ▪ TBD…
  8. 8. March 20, 2014 – Save the Children USA
  9. 9. http://www.toms.com/onedaywithoutshoes/
  10. 10. Best Ideas ▪ Take some chances ▪ Multiple channels ▪ Each channel to its strength ▪ Channel-specific content ▪ Interconnect channels ▪ Include engagement other than donation ▪ Provide “tools” ▪ Plan what to measure and how ▪ Listen, learn, act, repeat. Good ideas Big Duck Mobilisation Lab Beth Kanter
  11. 11. Thanks! Chris Wolz wolz@forumone.com @cwolz

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