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Mobile UX Camp Secret Life of QR Codes
 

Mobile UX Camp Secret Life of QR Codes

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Nam-ho Park's presentation on the basics of QR codes and how to use them for effective mobile marketing.

Nam-ho Park's presentation on the basics of QR codes and how to use them for effective mobile marketing.

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    Mobile UX Camp Secret Life of QR Codes Mobile UX Camp Secret Life of QR Codes Presentation Transcript

    • The Secret life of QR codes MobileUXCamp  DC  2011 2011.09.17
    • WHAT?• QR  code  =  Quick  Response  code• 2-­‐dimensional  barcode• Created  by  Toyota  subsidiary  Denso  Wave  in  1994• QR  codes  is  free  of  any  license• Regular  QR  code  stores  about  100  chars
    • WHAT?
    • WHY?• Smartphone  adopIon  -­‐  43%  and  growing• Hard  to  remember  or  type  in  URL’s  • Metrics  tracking• CreaIve  markeIng  uses
    • HOW? (TO CREATE ONE)
    • HOW? (TO CREATE ONE)
    • HOW? (TO CREATE ONE)
    • HOW? (TO CREATE ONE)
    • HOW? (TO READ THEM)
    • HOW? (TO READ THEM)
    • CREATIVE USES
    • CREATIVE USES
    • CREATIVE USES
    • CREATIVE USES
    • CREATIVE USES
    • CREATIVE USES
    • CREATIVE USES
    • CREATIVE USES
    • DISCUSSION