Kurt voelker   let's make an impact with the web
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Kurt voelker let's make an impact with the web

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Kurt voelker   let's make an impact with the web Kurt voelker let's make an impact with the web Presentation Transcript

  • Let’s Make an IMPACT Kurt Voelker with the Web!
  • 1
  • Can We Use the Web to Make a Difference? 2
  • Yes. 3
  • Hi! I’m Kurt. CTO for Forum One email: kvoelker@forumone.com twitter: @kvoelker 4
  • Look to 4 Online Trends to Help: Storytelling and Data The Mobile Explosion The Social Nature of Everything Measure to Get Results 5
  • Story Telling and Data 6
  • ways to tell your story with data
  • 1. Speak with Numbers
  • http://www.charitywater.org/
  • http://www.one.org/c/us/issue/15/
  • 2. Reveal Change
  • http://visitmix.com/labs/descry/theobesityepidemic/
  • http://visitmix.com/labs/descry/theobesityepidemic/
  • 3. Focus the Story
  • http://www.informationisbeautiful.net/2010/cognitive-surplus-visualized/
  • 4. Provide Context
  • $300 Cost to raise 1 Billion Walmart people out of Revenue extreme $405 poverty Worldwide cost of financial crisis $11,900 http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/
  • 5. Let Users Explore, Discover, and CONTROL.
  • http://envisioningdevelopment.net/map
  • http://envisioningdevelopment.net/map
  • http://envisioningdevelopment.net/map
  • 6. Let Users Tell Your Story
  • 23
  • 24
  • HFA Stories Initiative 25
  • Look to 4 Online Trends to Help: Storytelling and Data The Mobile Explosion The Social Nature of Everything Measure to Get Results 26
  • 82% 27 Source: Marist Poll, March 2009
  • 27% 28 Source: http://www.internetworldstats.com/am/us.htm
  • Originated as a website to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. 29
  • Has become an open source project used by hundreds of thousands as a platform to collect and visualize information to solve real problems. 30
  • 31
  • 32
  • 33
  • What do our residents need most? • Affordable properties in their area? • Loan process guidance on demand? • Rate or program qualification criteria? 35
  • Look to 4 Online Trends to Help: Storytelling and Data The Mobile Explosion The Social Nature of Everything Measure to Get Results 36
  • People can’t hear you They are too busy listening to their friends
  • 39
  • Facebook’s Viral Engine: “Activity Streams”
  • Entering the Activity Stream
  • The Conversations are out there: Listen for them, then jump in.
  • Example: Listening in for AARP
  • How to Listen Free Google alerts, Google reader, Yahoo RSS search results, HootSuite, TweetDeck, TattlerApp, Social Mention Fee Scoutlabs, Radian6, Nielsen
  • Listening Helps You Identify the Influencers
  • …and understand how influencers are connected
  • Where are the conversations we care about, and who’s leading them? How can my HFA participate? 48
  • Look to 4 Online Trends to Help: Storytelling and Data The Mobile Explosion The Social Nature of Everything Measure to Get Results
  • Does This Sound Familiar? “We need some updates to our site this month!” “Hmmm… Let’s tweak the events section.” 50
  • What user behaviors on your site best support your mission? • Identify them. • Measure them. • Use them to plan your upgrades. 52
  • Let’s Make an IMPACT Kurt Voelker with the Web!
  • Thanks! Kurt Voelker @kvoelker 54