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Does the Hill Watch YouTube? - Pew Kids Are Waiting Campaign / Forum One Web Executive Seminar

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Marci McCoy-Roth, co-director of Kids Are Waiting campaign, a project of the Pew Charitable Trusts discusses how she used YouTube to influence members of congress and get a foster bill passed. She ...

Marci McCoy-Roth, co-director of Kids Are Waiting campaign, a project of the Pew Charitable Trusts discusses how she used YouTube to influence members of congress and get a foster bill passed. She spoke at Forum One's Web Executive Seminar, "Online Video for Policy Impact" on October 29, 2008. To learn more about this event, visit http://www.forumone.com/content/calendar/detail/2685 .

Contact: Andrew Cohen acohen@ForumOne.com / http://www.ForumOne.com .

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Does the Hill Watch YouTube? - Pew Kids Are Waiting Campaign / Forum One Web Executive Seminar Does the Hill Watch YouTube? - Pew Kids Are Waiting Campaign / Forum One Web Executive Seminar Presentation Transcript

  • Does the Hill Watch YouTube? Marci McCoy-Roth, co-director, Kids Are Waiting campaign officer, The Pew Charitable Trusts [email_address]
  • Web Executive Seminars Online Video for Policy Impact October 29, 2008 National Press Club Washington, DC Learn more: www.forumone.com/video
  • How many kids are in the US foster care system? Half a million View slide
  • How long will they stay in foster care? Two years on average. View slide
  • About the Kids Are Waiting Campaign
    • Created in 2007 to advance recommendations of Pew Commission on Children in Foster Care
    • Policy Campaign
      • Partners
      • Media work
      • Hill outreach
  • Youth Engagement Goals
    • Create a sense of urgency.
    • Put a face on the problem.
    • Effectively use new multi-media platforms.
  •  
  • Video Campaign: Attempt #1
    • www.mystoryproject.org
  • Video Campaign: Attempt #2
  • Video Campaign: Attempt #3 Targeting the Hill
    • Tightened messages
    • Shot videos during other planned events
    • Improved distribution - use of YouTube
  • www.youtube.com/watch?v =GI89ORHVg-o
  • Challenges
    • Filming & editing.
    • Message focus.
    • Institutional barriers.
    • Costs.
  • Results: Does the Hill watch YouTube?
  • Outcome: Bill signed into law Oct 7
    • H.R. 6893, the "Fostering Connections to Success and Increasing Adoptions Act of 2008"
      • Supports adoptions, foster youth living with relatives and tribes access to foster care funds for the first time.
  • Conclusion: Three Take-Aways
    • Get legal permissions first.
    • Stories work, policy jargon doesn’t.
    • Have a plan for distribution.
  • www.kidsarewaiting.org
  • LEARN MORE: www.forumone.com/wes Web Executive Seminars