Does the Hill Watch YouTube? - Pew Kids Are Waiting Campaign / Forum One Web Executive Seminar

Does the Hill Watch YouTube? Marci McCoy-Roth, co-director, Kids Are Waiting campaign officer, The Pew Charitable Trusts [email_address]

Web Executive Seminars Online Video for Policy Impact October 29, 2008 National Press Club Washington, DC Learn more: www.forumone.com/video

How many kids are in the US foster care system? Half a million

How long will they stay in foster care? Two years on average.

About the Kids Are Waiting Campaign
Created in 2007 to advance recommendations of Pew Commission on Children in Foster Care
Policy Campaign
Partners
Media work
Hill outreach

Youth Engagement Goals
Create a sense of urgency.
Put a face on the problem.
Effectively use new multi-media platforms.

Video Campaign: Attempt #1
www.mystoryproject.org

Video Campaign: Attempt #2

Video Campaign: Attempt #3 Targeting the Hill
Tightened messages
Shot videos during other planned events
Improved distribution - use of YouTube

www.youtube.com/watch?v =GI89ORHVg-o

Challenges
Filming & editing.
Message focus.
Institutional barriers.
Costs.

Results: Does the Hill watch YouTube?

Outcome: Bill signed into law Oct 7
H.R. 6893, the "Fostering Connections to Success and Increasing Adoptions Act of 2008"
Supports adoptions, foster youth living with relatives and tribes access to foster care funds for the first time.

Conclusion: Three Take-Aways
Get legal permissions first.
Stories work, policy jargon doesn’t.
Have a plan for distribution.

www.kidsarewaiting.org

LEARN MORE: www.forumone.com/wes Web Executive Seminars

Does the Hill Watch YouTube? - Pew Kids Are Waiting Campaign / Forum One Web Executive Seminar

by Forum One Communications on Nov 11, 2008

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Does the Hill Watch YouTube? - Pew Kids Are Waiting Campaign / Forum One Web Executive Seminar — Webinar Transcript

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