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Introduction to Putting Online Audiences First, Again and Again

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    Welcome and good morning! We’re very excited that you’ve joined us. I’m Sophie Campagne, Director of User Experience at Forum One. Today we’re going to hear from 4 organizations who have approached their redesigns with their users in mind. From testing how intuitive a user interface is in multiple languages, to inexpensive tools to collect feedback from your users - this promises to be a very interesting discussion. A few logistics for our morning together: If you haven’t already, please silence your cell phones. We will take a short break at 9:45 for coffee and networking and we’ll wrap up at 11:00 sharp. Bathrooms are straight down the hall to the left. Some of us are going to lunch together after the event. Please join us! We’ll meet at the base of the stairs immediately following the event, and then go down to the food court together. There are a number of choices, and a big space for us to convene & talk more.

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    Introduction to Putting Online Audiences First, Again and Again - Presentation Transcript

    1. Web Executive Seminars Putting Online Audiences First Sophie Campagne, Director of User Experience and Design National Press Club Washington, DC May 8, 2008
    2. Take This Event With You www.forumone.com/wes08may
    3. Event Tag wes08may www.slideshare.net/tag/ wes08may www.flickr.com/photos/tags/ wes08may
    4. Meet Phil
    5. Meet Phil Phil, 32 Marketing Manager Education : College graduate Stage in life : Newly married Household income : $85,000 (dual income) Activities : Family time, challenging physical activities Spending : Trader Joe's, Banana Republic
    6. Meet Phil Phil, 32 Marketing Manager Education : College graduate Stage in life : Newly married Household income : $85,000 (dual income) Activities : Family time, challenging physical activities Spending : Trader Joe's, Banana Republic Photo credits: Ford.com and CNN.com
    7. Meet Phil Photo credits: Ford.com
    8. Meet Phil Photo credits: Ford.com
    9. Meet Phil Photo credits: Ford.com
    10. Personas Across Sectors
      • Automotive:
        • Chrysler
        • Ford
        • MINI Cooper
      • Financial services:
        • Discover
        • Fidelity
        • Sovereign Bank
      • Retail:
        • Amazon
        • Best Buy
        • Staples
      • Shipping:
        • FedEx
        • UPS
      • Technology:
        • Analog Devices
        • Microsoft
        • SAP
      • Government:
        • USDA
        • HHS
        • HUD
      Source: Forrester Research
    11. User-Centered Design Techniques
      • Persona Design
      Usability Testing Card Sorting Stats Analysis / Traffic analysis Interviews / Focus Groups Survey Analysis
    12. User-Centered Design Techniques
      • Persona Design
      Usability Testing Card Sorting Stats Analysis / Traffic analysis Interviews / Focus Groups Survey Analysis Source: Todd Zazelenchuk
    13. Why Is ‘User-Centric’ Important?
      • Increase revenue
      • Educate
      • Grow network
      • Build loyalty
    14. Food & Drug Administration
    15. Environmental Defense Fund
    16. U.S. Senate
    17. Voice of America
    18. Our Panel Kira Marchenese Environmental Defense Fund Claudette Archambault U.S. Senate Steve Fuchs Broadcasting Board of Governors Sanjay Koyani U.S. Food and Drug Administration
    19. Our Panel Kira Marchenese Environmental Defense Fund Claudette Archambault U.S. Senate Steve Fuchs Broadcasting Board of Governors Sanjay Koyani U.S. Food and Drug Administration

    forumoneforumone, 2 years ago

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    Sophie Campagne, Forum One Communications, speaks a more

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