MySpace: Where Pop Culture Meets Social Activism - Heather Mansfield

Slide 1: MySpace: Where Pop Culture Meets Social Activism National Press Club February 26, 2008 Heather Mansfield Creator, Nonprofit Organizations MySpace Online Community Manager, Change.org Owner, DIOSA | Communications

Slide 2: Web Executive Seminars Social Sites for Social Good February 26, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes

Slide 3: www.myspace.com/nonprofitorganizations

Slide 4: The Power of MySpace • A social networking website and portal to all things “pop culture”. • 85% 18 and older. • More page views than any other Web site in the world — more than 1.3 billion a day. • Most popular social networking website: 223 million registered users, 110 million active users (Facebook has 62 million active/registered users.)

Slide 5: MySpace: Best Practices • Embrace the Chaos. • Let go of your fear of MySpace! • Release control.

Slide 6: Benefits of Using MySpace 1. To build your brand and drive traffic to your organization’s website. www.myspace.com/grassrootsinternational

Slide 7: www.myspace.com/grassrootsinternational

Slide 8: www.myspace.com/grassrootsinternational

Slide 9: www.myspace.com/grassrootsinternational

Slide 10: Friend of Grassroots International: Sophie

Slide 11: Friend of Grassroots International: Amy

Slide 12: www.myspace.com/impactawards

Slide 13: Benefits of Using MySpace 2. To build your e-newsletter mailing list. www.myspace.com/thehumanesociety

Slide 14: www.myspace.com/sunnytheharpseal

Slide 15: www.myspace.com/sunnytheharpseal

Slide 16: www.myspace.com/sunnytheharpseal

Slide 17: Benefits of Using MySpace 3. To Fundraise www.myspace.com/gorillafund

Slide 18: www.myspace.com/gorillafund

Slide 19: www.myspace.com/gorillafund

Slide 20: www.change.org/gorillafund

Slide 21: Summary: Benefits of Using MySpace • To build your brand and drive traffic to your organization’s website. • To build your e-newsletter mailing list. • To Fundraise

Slide 22: MySpace: The Next Year • MySpace is not dying... it’s evolving and shaping how the masses participate and contribute to popculture and social activism. • Nonprofits have not reached critical mass on MySpace: The vast majority of “Top Artists” have not yet begun to share their “Top Friends” spotlight. • MySpace is becoming the social networking website for diverse communities. • MySpace will allow third-party developers to launch “MySpace Apps” in coming months. • Questions? Contact me at heather@diosacommunications.com.

Slide 23: Web Executive Seminars LEARN MORE: www.forumone.com/wes