MySpace: Where Pop Culture Meets Social Activism National Press Club February 26, 2008 Heather Mansfield Creator, Nonprofit Organizations MySpace Online Community Manager, Change.org Owner, DIOSA | Communications

Web Executive Seminars Social Sites for Social Good February 26, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes

www.myspace.com/nonprofitorganizations

The Power of MySpace A social networking website and portal to all things “pop culture”. 85% 18 and older. More page views than any other Web site in the world — more than 1.3 billion a day. Most popular social networking website: 223 million registered users, 110 million active users (Facebook has 62 million active/registered users.)

A social networking website and portal to all things “pop culture”.

85% 18 and older.

More page views than any other Web site in the world — more than 1.3 billion a day.

Most popular social networking website: 223 million registered users, 110 million active users (Facebook has 62 million active/registered users.)

MySpace: Best Practices Embrace the Chaos. Let go of your fear of MySpace! Release control.

Embrace the Chaos.

Let go of your fear of MySpace!

Release control.

Benefits of Using MySpace 1. To build your brand and drive traffic to your organization’s website. www.myspace.com/grassrootsinternational

www.myspace.com/grassrootsinternational

www.myspace.com/grassrootsinternational

www.myspace.com/grassrootsinternational

Friend of Grassroots International: Sophie

Friend of Grassroots International: Amy

www.myspace.com/impactawards

Benefits of Using MySpace 2. To build your e-newsletter mailing list. www.myspace.com/thehumanesociety

www.myspace.com/sunnytheharpseal

www.myspace.com/sunnytheharpseal

www.myspace.com/sunnytheharpseal

www.myspace.com/gorillafund Benefits of Using MySpace 3. To Fundraise

www.myspace.com/gorillafund

www.myspace.com/gorillafund

www.change.org/gorillafund

Summary: Benefits of Using MySpace To build your brand and drive traffic to your organization’s website. To build your e-newsletter mailing list. To Fundraise

To build your brand and drive traffic to your organization’s website.

To build your e-newsletter mailing list.

To Fundraise

MySpace: The Next Year MySpace is not dying... it’s evolving and shaping how the masses participate and contribute to popculture and social activism. Nonprofits have not reached critical mass on MySpace: The vast majority of “Top Artists” have not yet begun to share their “Top Friends” spotlight. MySpace is becoming the social networking website for diverse communities. MySpace will allow third-party developers to launch “MySpace Apps” in coming months. Questions? Contact me at [email_address] .

MySpace is not dying... it’s evolving and shaping how the masses participate and contribute to popculture and social activism.

Nonprofits have not reached critical mass on MySpace: The vast majority of “Top Artists” have not yet begun to share their “Top Friends” spotlight.

MySpace is becoming the social networking website for diverse communities.

MySpace will allow third-party developers to launch “MySpace Apps” in coming months.

Questions? Contact me at [email_address] .

LEARN MORE: www.forumone.com/wes Web Executive Seminars