Gov 2.0, the FDA, and the Peanut Product Recall - Daniel Luxenberg, Sanjay Koyani / Forum One Communications Web Executive Seminar.

Government 2.0 – Peanut Product Recall Case Study June 4, 2009 Sanjay Koyani, Director of Web Communications Dan Luxenberg, Web Communications Office of External Relations | U.S. Food and Drug Administration

Web Executive Seminars Beyond the Hype: Gov 2.0 for Decision Makers June 4, 2009 National Press Club Washington, DC Learn more: www.forumone.com/hype

Our Philosophy Page  U.S. Food & Drug Administration

Twitter – It All Started with a Tweet CDC:CCHIS:NCHM:DeHM Page 

Public feedback on FDA Twitter Recall:

Invaluable resource!

I think the frequency is great. Provides near real time info for us out in the field doing compliance surveys on recalls.

Keep up the good work

6,891 followers

Searchable Database U.S. Food & Drug Administration Page  Download All Recalled Peanut Containing Products Peanut Containing Product Recalls [ Excel - 821KB] [ PDF - 755KB] [ XML ] Download Microsoft Excel Viewer Download Acrobat Reader 53.4 Million page views (from Jan19)

Main Communications Page U.S. Food & Drug Administration Page 

Widgets U.S. Food & Drug Administration Page  19.5 Million page views, placement on over 20,000 sites

Widget Placement U.S. Food & Drug Administration Page 

YouTube U.S. Food & Drug Administration Page  FDA YouTube Channel: http://www.youtube.com/user/USFoodandDrugAdmin CDC YouTube Channel: http:// www.youtube.com/CDCstreaminghealth /

Webinar with Bloggers U.S. Food & Drug Administration Page  Peanut Product Recall – Webinar for Bloggers

CDC E-Cards U.S. Food & Drug Administration Page 

m.cdc.gov U.S. Food & Drug Administration Page  Information at your fingertips: CDC and FDA information about peanut butter and peanut-containing product recalls is available via the new mobile CDC Web site: http://m.cdc.gov/ .

SMS U.S. Food & Drug Administration Page  To facilitate the use of mobile text messaging networks managed by partner organizations, a text (SMS) message was drafted as recommended content for partners to send through local text messaging networks: US GOV/HHS Health Alert: Get peanut butter recall info at FDA: http:// www.fda.gov /salmonella or CDC: 800-232-4636. More: http://m.cdc.gov

All FDA, CDC, and HHS Activities U.S. Food & Drug Administration Page  www.fda.gov/socialmedia

Feedback in the News U.S. Food & Drug Administration Page 

Feedback from the Public U.S. Food & Drug Administration Page 

Thank you very much for all your efforts during this salmonella scare. Not nearly enough people take the time to tell Government agencies that what they are doing is appreciated. Thanks!!!

I want to congratulate the FDA on it's great website! I don't normally visit it but I did because of the recall of peanut products. I never realized what a wealth of information is here! FABULOUS! Our tax dollars are well spent here! I will be returning regularly to make use of all of the information the FDA makes available. Thank you!

I have not had any problems with the web site. Just the contary. I am absolutely amazed at the ease of movement around and through various pages and hyperlinks. Brilliant.

Lessons Learned U.S. Food & Drug Administration Page 