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Usability Matters
“Now what?”
Design?
Just because it’sbeautiful doesn’t meanit’s usable.
What is usability?
© Jonas Thornqvist
Usability is the degree towhich something - software,hardware or anything else -is easy to use and a good fitfor the people...
Good usabilityis invisible.
5Return on Investment
1Increase Sales
2Increase Productivity
3Decrease Training Time
4Reduce MaintenanceCost
5Competitive Advantage
Mobile experiencemakes usabilitynecessary
6Reach Mobile Users
© Jonas Thornqvist
Courtney Clark@circlishcclark@forumone.com
David BanesCEO of Mada Center
Digital Doha Summit - Usability - Courtney Clark
Digital Doha Summit - Usability - Courtney Clark
Digital Doha Summit - Usability - Courtney Clark
Digital Doha Summit - Usability - Courtney Clark
Digital Doha Summit - Usability - Courtney Clark
Digital Doha Summit - Usability - Courtney Clark
Digital Doha Summit - Usability - Courtney Clark
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Digital Doha Summit - Usability - Courtney Clark

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Transcript of "Digital Doha Summit - Usability - Courtney Clark"

  1. 1. Usability Matters
  2. 2. “Now what?”
  3. 3. Design?
  4. 4. Just because it’sbeautiful doesn’t meanit’s usable.
  5. 5. What is usability?
  6. 6. © Jonas Thornqvist
  7. 7. Usability is the degree towhich something - software,hardware or anything else -is easy to use and a good fitfor the people who use it.
  8. 8. Good usabilityis invisible.
  9. 9. 5Return on Investment
  10. 10. 1Increase Sales
  11. 11. 2Increase Productivity
  12. 12. 3Decrease Training Time
  13. 13. 4Reduce MaintenanceCost
  14. 14. 5Competitive Advantage
  15. 15. Mobile experiencemakes usabilitynecessary
  16. 16. 6Reach Mobile Users
  17. 17. © Jonas Thornqvist
  18. 18. Courtney Clark@circlishcclark@forumone.com
  19. 19. David BanesCEO of Mada Center
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