Videos from the Road: Telling America’s Health Care Stories Morgan Jindrich Consumers Union October 29, 2008

Web Executive Seminars Online Video for Policy Impact October 29, 2008 National Press Club Washington, DC Learn more: www.forumone.com/video

How far did we really go? From New York to Paris? From New York to Moscow? From New York to Japan? From New York to Japan and back?

From New York to Paris?

From New York to Moscow?

From New York to Japan?

From New York to Japan and back?

E. All of the Above

How we made this project happen What the outcomes were And, how you can use video to tell people’s stories too

How we made this project happen

What the outcomes were

And, how you can use video to tell people’s stories too

But how did we get there? 1936 Focus groups Polling

1936

Focus groups

Polling

The Cover America Tour

Planning Budgeting Research Recruitment Calendaring Training

Budgeting

Research

Recruitment

Calendaring

Training

Training: Expect the Unexpected

Video Training

Media Training

First Aid

RV Driving Training

Objectives Collect 100 videos Reach 48 states Sign up super stars Get media Important legislative districts Presence on social networks Recognition of Consumer Reports Health

Collect 100 videos

Reach 48 states

Sign up super stars

Get media

Important legislative districts

Presence on social networks

Recognition of Consumer Reports Health

Meet Cindy

SUCCESS! 100 25+ 47 4,000 1,174 18 3

100

25+

47

4,000

1,174

18

3

What’s next for Cindy and the rest? 2008 Activist Summit and training DVDs Media outreach Washington DC trip

2008 Activist Summit and training

DVDs

Media outreach

Washington DC trip

Lessons Learned Not during gas hike Expectations were high Consider C4 650K – ways to get them involved

Not during gas hike

Expectations were high

Consider C4

650K – ways to get them involved

Tips if you are going to try it! Screen and vet Sound, sound, sound HD quality Editing in motion Plan, plan, plan!

Screen and vet

Sound, sound, sound

HD quality

Editing in motion

Plan, plan, plan!

Things to remember More than video, the people are the true assets Planning is the key to success Learn from others

More than video, the people are the true assets

Planning is the key to success

Learn from others

I am happy to help: Morgan Jindrich Advocacy Outreach Strategy 512-477-4431 x111 [email_address]

Morgan Jindrich

Advocacy Outreach Strategy

512-477-4431 x111

[email_address]

LEARN MORE: www.forumone.com/wes Web Executive Seminars