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5.5 User Testing Approaches: The Environmental Defense Fund / Forum One Web Executive Seminar
 

5.5 User Testing Approaches: The Environmental Defense Fund / Forum One Web Executive Seminar

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Kira Marchenese, Director, Internet Communications at Environmental Defense Fund, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To ...

Kira Marchenese, Director, Internet Communications at Environmental Defense Fund, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To learn more about this event, http://ow.ly/oY7y . Contact: Sophie Campagne / scampagne@ForumOne.com .

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    5.5 User Testing Approaches: The Environmental Defense Fund / Forum One Web Executive Seminar 5.5 User Testing Approaches: The Environmental Defense Fund / Forum One Web Executive Seminar Presentation Transcript

    • Five and a Half User Testing Approaches Kira Marchenese, Director, Internet Communications
    • Web Executive Seminars Putting Online Audiences First, Again and Again May 8, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes
    • Five and a Half User Testing Approaches Kira Marchenese, Director, Internet Communications
    • $15,000 to $20,000 www.azfoto.com
    • $15,000 to $20,000 www.azfoto.com
    • $15,000 to $20,000 www.azfoto.com
    • #1 – Cut the frills Flickr: Fi20100
    • #2 – Do it ourselves
    • Steve Krug
    •  
    • Example: Video from seafood test
    •  
    • #2 – Do it ourselves
    • #3 – Go virtual www.slashfilm.com
    •  
    •  
    • Example: Video from usertesting.com
    •  
    • #3 – Go virtual www.slashfilm.com
    • #4 – Go virtual, more basic www.arcarde-history.com
    • #5 – Still virtual, still basic www.arcarde-history.com
    •  
    •  
    • h
    • #5 1/2 – Don’t test flickr: tomstanoch
    • LEARN MORE: www.forumone.com/wes Web Executive Seminars