Strategic: the Initiative looks beyond immediate regulatory Balanced: while recognising g g concerns to the key climate change, the SSI will also challenges and trends, and address wider sustainability frames an ambitious issues such as biodiversity, opportunity agenda for the transparency and economic industry. development. Independent: while most members will have legitimate commercial interests, the involvement of Forum for the Future and WWF ensures that it acts as an independent force for sustainableIntegrated: bringing Global: a multinational development, reinforcingtogether shipping membership to address constructive interactioncompanies and k i d key global concerns. l b l with policy-makers.stakeholders like customersand financiers.
Why the SSI is needed now• Industry moving at the speed of the slowest with reactive rather than strategic approach th th t t i h• Emerging demand for reduced supply chain impact from shipping customers• Danger of blow back on the industry – unpredictable fuel costs and piecemeal, inconsistent climate change measures • Leadership from within the industry is required to help catalyse change
How change happensWe need leadership to drive the kind of change in theindustry that is needed to meet the scale of thechallenges we face. In some cases this will beincremental change – such as growing a better skills baseto organise the ships of the f t re future.But in others it will be more radical – the uptake of newtechnologies and financing models to dramatically reducecarbon, for example. Either way, it is important for leaders , p y, pto understand how change can happen in the industry andwhat the most effective routes to change are likely to be.
How change happensForum for the Future has been exploring this sort ofchange for the past 15 years.We have learned that there are a series of things that need gto happen to change an industry or sector. These arecaptured in its ‘six steps to significant change’ – aframework that combines change thf k th t bi h theory with what h ith h t hasbeen seen in practice.
Forum’s 6 steps |to significant changeTo find out more visit this page:www.forumforthefuture.org/blog/six-steps-to-significant-change
Key phases of the SSIEach phase of the project maps onto the 6 steps to change and takesinto account the levers for change in the industry.We’re just concluding Phase 1: The Case for Action and are about tostart Phase 2: Vision 2040
Aim: Identify thestrategic trendswhich will affect hi h ill ff t Outputs: shipping over Case for Action the next 30 report will be years released 17th May 2011 and free to download
The 3 key challenges Challenge 1: Navigating a changing economic context Challenge 2: Increased scrutiny, higher expectations Challenge 3: The future of energy and climate change
seven megatrends facing the shipping industry 4. 4 Moving on from oil – the future of energy1. The Global Economy: 5. Demanding higherEmerging Giants? standards: sustainability regulation2. Freedom vs level playing field: 6. AdvancingOcean Governance technology – making it pay3: No secrets: demand for 7. Adapting to atransparency changing climate h i li t
Aim: •Create a vision for an industry in 2040 that is resilient, profitable, resilient profitable andsocially and environmentally responsible.•The Vision will be positive, forward looking and strategic. Outputs: p •It will capture the An industry opportunity agenda for the vision and set of industry and provide a framework for shaping the commitments i future that SSI want.
Aim:Develop an action plan to future proof theshipping industry and achieve the vision. Outputs: Likely to involve the A series ofSSI members and the specific, practical wider industryy innovation projects/ work streams
Aim: Producing tangible examples ofsustainable shipping t i bl hi i to enthuse, inspire Outputs: and lead the wider Tangible industry to achieve examples of a the Vision truly sustainable industry
Critical success factors of the SSI• generates firm commitment through a compelling Case for Action - which ca become the first point of reference for s a e o de s on industry c can beco e e s po o e e e ce o stakeholders o dus y impacts and action• make sustainability mainstream - engaging the wider industry over the course of the initiative. That starts with an inspiring Vision which can engage the ‘hard to reach’• inspirational and about opportunity - Highlight SD advantages and achievements of shipping (as well as the challenges) and demonstrates competitive advantage from proactive sustainability action titi d t f ti t i bilit ti• a clear focus on change - Identifies and acts on the levers for change in the industry – clarity on the questions that need to be answered by this group of leaders• industry owned - Momentum amongst the leaders to take the initiative forward• result in new practice - new collaborative solutions that start to answer the big questions e.g how to transition to a more sustainable fuel mix; how to respond to piracy; how to manage changing trade routes; how to retrofit the global fleet; how to develop and maintain key skills
Find out more:www.forumforthefuture.org/projects/sustainable- shipping-initiative To sign up to the SSI mailing list send an email to firstname.lastname@example.org @SustShipping........... @S tShi i