The Sustainable A Vision for a sustainable shipping industry in 2040Shipping Initiative(SSI) brings together The members of the Sustainable Shipping Initiative recognise the importance ofleading companies from shipping to the global economy, withacross the industry commercial ships transporting 90% of global trade. But, as we found in our Case for Action,and around the world, the operating environment of the future is likely to be dramatically different from today.to plan how shippingcan contribute to – As leaders in our industry, SSI members want to show the way towards a better future –and thrive in – a for our own success and for wider society, with sustainable shipping serving a genuinelysustainable future. sustainable economy. In the Case for Action, the SSI explores global trends, which show that there are major challenges facing the industry and the way it currently operates. The anticipated, radical changes in the external operating environment indicate an urgent need to reshape the way in which shipping business is conducted. SSI members have set out their vision and aspirations – backed up by specific commitments to action. This recognises their responsibilities to the environment (the finite natural resources upon which we all rely); to staff and customers; and to communities (the lives of those touched by our industry). Sustainable Shipping Initiative • Vision 2040
our vision for a sustainableshipping industry Vision signatories:Shipping plays a critical role in the SSI members share this vision for aglobal economy. Recognising that 1 sustainable shipping industry.the challenges of the future demandsignificant change, SSI members We commit to working towards this in all Harris Antoniou John Ridgway Giovanni Ravano Roger Jansonhave developed a shared Vision for our own operations and/or activities that CEO Energy Commodities and Transportation, Chief Executive, BP Managing Director, Ocean Freight, Bunge President and Business Unit Leader, Ocean Transportation,2040 – a vision in which sustainability involve shipping, and in all our dealings ABN AMRO Cargillequals success. with and support for the shipping industry to make our vision a global reality by 2040.We understand that this means: We will vigorously pursue action both individually and collectively to work David Dingle Tim Blackburn Bang-Eon Jeong Kristian Jebsen• Changing to a diverse mix of energy towards the vision. Chief Executive Officer, Managing Director, Executive Vice President, Chariman/CEO, Carnival UK The China Navigation Head of Marketing Design Team, Gearbulk sources, using resources more efficiently Company Pte Ltd DSME and responsibly, and dramatically reducing We will also seek to influence national greenhouse gas intensity. and international standards and policies to support the achievement of this vision,• Providing safe, healthy and secure work by working with others in our industry, environments so that people want to work governments and other relevant Tom Boardley Morten H. Engelstoft Michael Harvey Richard Turner in shipping, where they can enjoy rewarding stakeholders around the world. Marine Director, Chief Operating Officer, Chief Operating Officer, Marine Director, careers and achieve their full potential. Lloyd’s Register Maersk Line Rio Tinto Marine RSA• Earning the reputation of being a trusted and responsible partner in the communities we live, work and operate.• Developing financial solutions that reward Vassilis Papageorgiou Jaakko Eskola Pier-Luigi Sigismondi Deputy Chairman, Head of Ship Power, Chief Supply Chain Officer, sustainable performance and enable Tsakos Energy Navigation Ltd Wärtsilä Unilever large-scale uptake of innovation, technology, design and operational efficiencies.• Transparency and accountability drive performance improvements and enable better, sustainable business decision-making.• Proactively contributing to the responsible 1 The guiding scope principle of the SSI is that it focuses Forum for the Future and WWF are NGO facilitators and governance of the oceans. on the strategic sustainability impacts of or on ships or supporters of the SSI. Their role shipping. Related land based activities – such as those is to co-ordinate the team and of ports, shippers, customers or financiers – will be ensure that the SSI continues included only to the extent that they act as enablers for to be a voice for leadership. or otherwise significantly influence shipping sustainability. Sustainable Shipping Initiative • Vision 2040
About the SSIThe Sustainable Shipping Initiative is not just This document was written by the SSIabout understanding what the future might Steering Group members, facilitatedhold. It is also about shaping the future. by Forum for the Future.In May 2011 we launched the Case for Action, Forum for the Future is a non-profitwhich identified the principal global trends that organisation working globally with businesswill profoundly affect the maritime sector over and government to create a sustainablethe next 30 years. These include new patterns future. We aim to transform the criticalof trade, shifting global powers, rising fuel systems that we all depend on, such as food,costs and changing customer demands. energy and finance, to make them fit for theWe examined how they interact to create challenges of the 21st century. We have 15significant challenges for the industry. We years’ experience inspiring new thinking,also identified the risks and opportunities building creative partnerships and developingthese challenges present. The Case for Action practical innovations to change our world.can be down-loaded from our website at theURL given below. www.forumforthefuture.orgIt is apparent from these challenges that the Forum for the Future team:industry of 2040 will need to look very different Louise Armstrong, Kester Byass, from today’s. For the leaders of today to create Stephanie Draper, Rupert Fausset, and succeed in the industry of 2040, it is Sam Kimmins, Ulrike Stein.important to know what that future industrywill look like and to decide together what we Registered office:are all aiming for – to have a clear vision. Overseas House 19–23 Ironmonger RowBy describing what a sustainable shipping London, EC1V 3QN industry could look like, the industry can United Kingdomdevelop appropriate strategies to ensurea profitable, successful future. To build this Registered charity number: 1040519ambitious vision, the SSI Steering Group Company limited by guarantee: 2959712 of leading organisations from across theshipping value chain worked with Forum for Date of publication:the Future and WWF over a series of facilitated November 2011workshops. Participants used the Case forAction to help identify the key risks and Contacts:opportunities facing the industry. They then email@example.com a sustainability framework called Twitter: @sustshipping 2the Five Capitals to build up a vision fora sustainable industry in 2040. These are Design by:backed up by a series of specific actions. www.thomasmatthews.comTo find out more visit:www.forumforthefuture.org/project/ 2sustainable-shipping-initiative/overview http://www.forumforthefuture.org/project/five-capitals/overview
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