Breakthrough Innovation: your guide to innovating for a brighter future

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Our partners tell us that coming up with solutions to change business models and create customer value isn't the problem; the real challenge lies in making sure these bright ideas don’t get squashed by business-as-usual bureaucracy.

At our Forum Network event on 26 June we shared Breakthrough Innovation: your guide to innovating for a brighter future, and explored Breakthrough Innovation further through inspiring case studies from Danone, Bupa, Sony, Unilever and OpenIDEO.

David Bent, Deputy Director - Sustainable Business, Forum for the Future, chaired the event and, together with Zoe Le Grand, Senior Sustainability Advisor, Forum for the Future, presented key insights from Forum’s research into and recommendations for Breakthrough Innovation. These are summarised in the how-to guide ‘Breakthrough Innovation: your guide to innovating for a brighter future', which we've developed through our recent work with the members of the Sustainable Business Models Group.

You can download this guide at bit.ly/breakthru_innov
You can watch a film of this presentations at https://vimeo.com/45691757

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Breakthrough Innovation: your guide to innovating for a brighter future

  1. 1. breakthrough innovation:innovating for a brighter futureJune 2012 Forum Network event#breakthru_innov
  2. 2. sustainable business model group
  3. 3. breakthrough innovation
  4. 4. breakthrough innovation:superior sustainability outcomes consumers seebetter deal fairtrade asfor producers quality
  5. 5. breakthrough innovation:shift market
  6. 6. breakthrough innovation:shift market
  7. 7. breakthrough innovation new product or service AND creates a new market or shifts an existing one AND creates superior sustainability outcomes
  8. 8. breakthrough innovation new product or service AND creates a new market or shifts an existing one AND creates superior sustainability outcomes
  9. 9. breakthrough innovation new product or service AND creates a new market or shifts an existing one AND creates superior sustainability outcomes
  10. 10. why try? The foundations of Incremental your current innovation will not business are being be enough eroded The returns of Markets will endure breakthrough only where they innovation are deliver superior disproportionately sustainability large outcomes
  11. 11. the central insight Big companies need to make (part of) themselvesact like entrepreneurs
  12. 12. 1. have a balanced portfolio
  13. 13. 1. have a balanced portfolio
  14. 14. 1. have a balanced portfolio
  15. 15. 1. have a balanced portfolio
  16. 16. 1. have a balanced portfolio
  17. 17. 2. embed breakthrough innovation inyour culture
  18. 18. 2. embed breakthrough innovation inyour culture •Articulate how the company can succeed by delivering social value within environmental limits. •Set very ambitious targets. •Budgeting: pre-allocate some resources for disruptive innovation. This is an ‘affordable loss’, given the potential upside. •Senior executives and others are well networked in and beyond their sector •Maintain a proportion of people with high discovery skills at all levels
  19. 19. 2. embed breakthrough innovation inyour culture •Budgeting: pre-allocate some resources for disruptive innovation. This is an ‘affordable loss’, given the potential upside. •Senior executives and others are well networked in and beyond their sector •Maintain a proportion of people with high discovery skills at all levels
  20. 20. 3. set up management structures thatspot and support
  21. 21. • Time limited call for ideas• Clear criteria• Prizes
  22. 22. • Time-limited, intensive problem solving session(s)• Small group of people• Could bring in trusted outsiders
  23. 23. • A call for ideas from the general public or a specific group• Often uses a digital platform
  24. 24. • Large firm takes an equity stake in a small but innovative or specialist firm• Aim to gain specific competitive advantage
  25. 25. Download the report http://bit.ly/breakthru_innovauthors David Bent d.bent@forumforthefuture.org Zoe Le Grand z.legrand@forumforthefuture.org

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