Accidental journalism: lessons for newsmedia

  • 2,335 views
Uploaded on

President dies in a plane crash. Flood hits the country. When news breaks, it's a moment of truth for all newsmedia -- run by professional journalists with a legacy and those amateurs turned into …

President dies in a plane crash. Flood hits the country. When news breaks, it's a moment of truth for all newsmedia -- run by professional journalists with a legacy and those amateurs turned into accidental reporters. A story by Grzegorz Piechota, head of social campaigns at Gazeta Wyborcza, the best read quality newspaper in Poland. Presented at the WAN-IFRA Newsroom Summit in London (9/9/2010).

More in: News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,335
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. ACCIDENTAL JOURNALISM TWO STORIES, DIFFERENT LESSONS FOR NEWSMEDIA PRESENTATION BY GRZEGORZ PIECHOTA GAZETA WYBORCZA, POLAND WAN-IFRA NEWSROOM SUMMIT LONDON 9/9/2010
  • 2. 10/4/2010 TEXT MESSAGE IN THE MORNING: “TURN ON A TV SET. NOW!”
  • 3. POLISH PRESIDENT IS DEAD GOV’T PLANE CRASHES IN RUSSIA / NO SURVIVORS
  • 4. DAMNED PLACE FOREST IN KATYN NEAR SMOLENSK
  • 5. 1940 POLISH OFFICERS MURDERED BY SOVIETS ALL SHOT IN THEIR HEADS, NECKS
  • 6. 22,000 KILLED GERMAN ARMY DISCOVERED GRAVES HERE IN 1943
  • 7. LIES STALIN BLAMED GERMANS FOR KILLINGS TABOO TOPIC IN POLAND UNTIL 1989
  • 8. 70 YEARS LATER: 96 DEAD TOP POLITICIANS, ARMY OFFICERS, KATYN FAMILIES ALL COMING HERE TO COMMEMORATE ANOTHER TRAGEDY
  • 9. BACK TO GAZETA NEWSROOM IS ALREADY FULL
  • 10. ONLINE LIVE COVERAGE / NEWSWIRES, OWN STAFF, GAZETA, OTHER MEDIA
  • 11. REDESIGN SWITCH TO B&W IN 3 HOURS MAJOR RE-DESIGN IN 8 HOURS
  • 12. EXTRA SATURDAY AFTERNOON EXTRA EDITION READY IN 5 HOURS AFTER THE CRASH
  • 13. EXTRA SUNDAY MORNING EXTRA EDITION READY IN 15 HOURS AFTER THE CRASH
  • 14. EXTRA MONDAY’S BOOK OF THE DEAD / ALL 96 VICTIMS FEATURED IN 30 HOURS
  • 15. MAGS WEEKLY SUPPLEMENTS RECALLED, RE-EDITED FROM SCRATCH IN 36 HOURS
  • 16. ADS NO ADVERTISING IN ANY MEDIA OUTLETS EXCEPT OBITUARIES IN PRINTED PAPERS
  • 17. TV NETWORKS SHIFT TO 24/7 LIVE COVERAGE FILLED WITH OFFICIAL EVENTS, STUDIO DEBATES
  • 18. TEARS THE MOST EMOTIONAL NEWS COVERAGE SINCE DEATH OF POPE JOHN PAUL II
  • 19. VOX POPULI RUMOURS, RESENTMENTS SNEAK INTO UN-EDITED STREET POLLS
  • 20. UGC USER GENERATED KITSCH / NO ADDED VALUE TO LEGACY MEDIA FOR DAYS
  • 21. UGC AMATEUR VIDEOS USED TO SPREAD HOAXES, CONSPIRACY THEORIES
  • 22. SOCIAL NET CRASH-RELATED PROFILE GETS MORE FANS THAN OUR GAZETA
  • 23. JOURNALISM NEWSPAPERS LEAD IN INVESTIGATIONS, SCOOPS
  • 24. LEGACY MEDIA IN FACT SET AGENDA FOR THE PUBLIC, AGAIN
  • 25. THE PUBLIC SOCIAL NET HELPS ACTIVISTS TO COORDINATE ACTIONS...
  • 26. RESPONSE ... AND THESE ACTIONS HAVE AN IMPACT ON NATIONAL AGENDA
  • 27. CHRONICLE OF GRIEF IMAGES I’LL REMEMBER
  • 28. IMAGES EXHIBITED ON STREETS PUBLISHED AS A BOOK
  • 29. THE MOST WISHED PICTURE? RUSSIAN PRESIDENT COMING DESPITE THE ASH CLOUD
  • 30. INITIATIVE CALL FOR RECONCILIATION: LIGHT CANDLES ON WW II ANNIVERSARY
  • 31. INSPIRATION FOUND ONLINE, PICKED-UP BY GAZETA, INTELLECTUALS
  • 32. CANDLES OLD CEMETERIES OF RUSSIAN SOLDIERS BURIED IN POLAND
  • 33. THE AFTERMATH
  • 34. EARLY PRESIDENTIAL ELECTION IN THE SHADOW OF COFFINS TWO OUT OF FOUR MOST POPULAR CANDIDATES DIED
  • 35. IN THE NAME OF THE BROTHER PRESIDENT’S TWIN BROTHER ALMOST WINS, GETS 47%
  • 36. FRONT-RUNNER’S SOUR VICTORY NEW PRESIDENT GETS HAUNTED BY THE GHOSTS
  • 37. DEFENDERS OF THE CROSS NEW PRESIDENT’S FIRST CHALLENGE: DIVIDED SOCIETY
  • 38. AND WHY DID THEY CRASH? WHY DID THEY TRY TO LAND? RECKLESS PILOTS? PRESSURE OF THE BOSSES? ERROR OF CONTROLLERS?
  • 39. LESSONS FOR NEWS MEDIA? CRISIS: A MOMENT OF TRUTH PAPERS MAKE A DIFFERENCE PUBLIC NEEDS JOURNALISM LEGACY CAN BE AN ASSET
  • 40. BETWEEN THE CRASH AND ELECTIONS
  • 41. THE BIG FLOOD 15 OUT OF 16 REGIONS AFFECTED / 25 DEAD
  • 42. WAVE COMES TO WROCLAW PEOPLE JOIN FIRE-FIGHTERS, DEFEND THEIR CITY
  • 43. REPORT FROM A STRONGHOLD KOZANOW DISTRICT / SATURDAY / MAY 22 / 5.00 AM
  • 44. REPORT FROM A STRONGHOLD BARTEK | PEOPLE TAKE AWAY CARS FROM PARKINGS AND ESCAPE. WHERE ARE THE CITY OFFICIALS? MICHAL | KOZANOW DISTRICT’S FIGHTING. 9 LORRIES WITH SOLDIERS, 4 DIGGERS, HUNDREDS OF PEOPLE HELP KAJETAN | I AM BACK FROM KOZANOW. WORKING ALL NIGHT. NEIGHBOURS BROUGHT US STRAWBERRIES KIEPAS | FOG OVER THE CITY. TEMPERATURE 13 DEGREES. HUMIDITY 93%. NO RAIN AT THE MOMENT
  • 45. REPORT FROM A STRONGHOLD AMATEUR FOOTAGE TAKEN WITH A MOBILE PHONE
  • 46. WROCLAW UNDER WATER
  • 47. WHERE ARE THE MEDIA?
  • 48. MEDIA MOGUL OF THE FLOOD 29 YEARS OLD / SMALL COMPANY OWNER / BLOGGER
  • 49. BLOG VS. NEWSPAPERS 24/7 LIVE COVERAGE / UPDATED TEXT, PHOTOS, VIDEOS
  • 50. PAWEL’S BLOG IN 5 DAYS 157,000 UNIQUE USERS 499,000 VISITS 2,489,000 PAGE VIEWS 50% TRAFFIC VIA SEARCH
  • 51. PAWEL’S BLOG IN 5 DAYS 300 CONTRIBUTORS 3,000 NEWS ITEMS RECEIVED 4 GB MULTIMEDIA UPLOADED 8,500 COMMENTS POSTED
  • 52. HOW THE HELL DID HE MAKE IT?
  • 53. BIG HUNGER FOR LOCAL NEWS POOR OFFICIAL INFO / NO UPDATES / SITE OFTEN DOWN
  • 54. DISTRUST TOWARDS GOV’T MAYOR: “KOZANOW DISTRICT IS THE SAFEST PLACE”
  • 55. TV FOCUSED ON HOT SPOTS TV NEWS CHANNELS JUMPED FROM ONE CITY TO ANOTHER “THEY ALWAYS SHOW OTHER STREET THAN MINE”
  • 56. COULDN’T THE RIVER WAIT? WEEKEND’S DEAD FOR PAPERS / NO SUNDAY EDITIONS
  • 57. LOCAL INTERNET SHINES MORE COMPREHENSIVE THAN BROADCASTING, BUT...
  • 58. EVERYBODY’S A REPORTER NOW DIGITAL CAMERAS / MOBILE PHONES / 3G INTERNET
  • 59. PEOPLE WANT TO SHARE LEGACY MEDIA USE UGC, BUT THEY DO IT ON THEIR TERMS
  • 60. COMMUNITY ALREADY EXISTED BLOG ESTABLISHED 5 YEARS AGO / LINKS ON 569 SITES 2,600+ FRIENDS ON FACEBOOK / OTHER FEEDS PRESENT
  • 61. PROMOTED BY LEGACY MEDIA COOL STORY FOR NEWSPAPERS, RADIO, TV, WEBSITES
  • 62. COMMITMENT IS CRUCIAL SIMILAR BLOGS DID NOT SUCCEED EVEN IN WROCLAW
  • 63. POST-FLOOD GRILLING OPINION BY LEGACY MEDIA STILL COUNTS MORE
  • 64. BOLD OPINION DEBUNKING MYTHS ABOUT 2010 FLOOD IN WROCLAW
  • 65. SO WHAT ARE THE LESSONS? CRISIS: A MOMENT OF TRUTH TECH MAKES A DIFFERENCE JOURNOS NEED THE PUBLIC LEGACY IS NO LONGER ENOUGH
  • 66. HOW IS IT TO BE CHALLENGED BY OUR OWN READERS?
  • 67. WE’VE BROUGHT IT UPON OURSELVES!
  • 68. 1989 UNDERGROUND OPPOSITION, COMMUNISTS AGREE ON THE FIRST FREE ELECTIONS
  • 69. GAZETA UNDERGROUND JOURNALISTS LAUNCH IT TO PRESENT NON-COMMUNIST CANDIDATES
  • 70. 21 YEARS SUPPORTED REFORMS, NATO, EU HELPED TO CREATE OPEN SOCIETY
  • 71. TODAY GAZETA + MAGS + BOOKS + OUTDOOR + WEB + RADIO + MUSIC, TV PROD. + CINEMAS
  • 72. GAZETA BESTSELLING QUALITY NEWSPAPER 38% SHARE IN DAILIES’ AD MARKET 347 thousand copies sold in newstands on average day in 2009 4.2 million readers reached in an average week (2009) Source: PBC, Agora, 2009
  • 73. GAZETA.PL POLISH PORTAL NO. 2 / SITE NO. 4 UMBRELLA FOR 90+ NICHE BRANDS In websites’ categories 11.7 Category total Polish online market Position 4 million real users Recruitment 1 in March 2010 Real estate 1 Social networks 2 6.1 Sport News, opinions, media 2 2 million real users Education 3 on news services Lifestyle 4 Automotive 5 64.4% New technologies Business, finance, law 5 6 total reach among Culture, entertainment 8 Polish internet users Tourism 11 Source: PBI/Gemius, Feb. 2010
  • 74. FORUMS MEETING PLACES ON 6,294 TOPICS 111,194,000+ POSTS / 1,854,000+ PHOTOS
  • 75. BLOGS 176,000+ INDIVIDUAL ACTIVE BLOGS BIGGEST BLOGGING PLATFORM IN PL
  • 76. ONE OF US PAWEL’S BLOG BECAME NO. 1 OF OUR PLATFORM’S TOP 1000
  • 77. WE MAKE MONEY TOGETHER PAWEL USES OUR SELF-SERVICE ADVERTISING NETWORK
  • 78. AD NETWORK FOR NICHE SITES 80% OF OUR PORTFOLIO / 13,000 INDEPENDENT PUBLISHERS
  • 79. ADVICE FOR NEWSMEDIA DO CARE ABOUT YOUR LEGACY
  • 80. BUT GO BEYOND
  • 81. GRZEGORZ PIECHOTA HEAD OF SOCIAL CAMPAIGNS AT GAZETA WYBORCZA | VICE-PRESIDENT OF INMA EUROPE LEARN MORE: FORUM4EDITORS.COM FOLLOW ME: TWITTER.COM/FORUM4EDITORS ALLPICTURESFEATUREDINTHISPRESENTATIONARESUBJECTTOCOPYRIGHTOFGAZETAWYBORCZA ANDOTHERCREATORS,ANDWEREUSEDHEREFORINFORMATIONALPURPOSESONLY