President dies in a plane crash. Flood hits the country. When news breaks, it's a moment of truth for all newsmedia -- run by professional journalists with a legacy and those amateurs turned into accidental reporters. A story by Grzegorz Piechota, head of social campaigns at Gazeta Wyborcza, the best read quality newspaper in Poland. Presented at the WAN-IFRA Newsroom Summit in London (9/9/2010).