–  a case study in integrated social media and brand engagement January 19, 2010
 
RO*TEL Campaign Elements
 
 
 
 
Text to Enter <ul><li>30% opt-in rate for on-going messaging  after  entering sweeps </li></ul>
Mobile Trivia <ul><li>87% of those respond to weekly trivia question </li></ul>
 
 
 
 
Campaign Results Achieved goals appear in green. * 2009 Sweeps Entries (321,057) also include the 23,939 mobile entries **...
<ul><ul><li>321,057  Total Entries </li></ul></ul><ul><ul><ul><li>(50,531  Total Entries in 2008) </li></ul></ul></ul><ul>...
<ul><li>23,939  total SMS participants in the sweeps </li></ul><ul><li>22.0%   opt-in rate for RO*TEL sponsored trivia que...
Thank you! <ul><li>Questions? </li></ul><ul><ul><ul><ul><ul><li>Dave Larkins </li></ul></ul></ul></ul></ul><ul><ul><ul><ul...
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Rotel Case Study Net Plus

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Rotel Case Study Net Plus

  1. 1. – a case study in integrated social media and brand engagement January 19, 2010
  2. 3. RO*TEL Campaign Elements
  3. 8. Text to Enter <ul><li>30% opt-in rate for on-going messaging after entering sweeps </li></ul>
  4. 9. Mobile Trivia <ul><li>87% of those respond to weekly trivia question </li></ul>
  5. 14. Campaign Results Achieved goals appear in green. * 2009 Sweeps Entries (321,057) also include the 23,939 mobile entries ** Ro-tel.com site traffic measured by Compete.com for September, October, November in both 2008 and 2009 2008 Campaign Results 2009 Campaign Goals 2009 Campaign Results Sweeps Entries 50,531 entries 200,000 entries 321,057 entries* Mobile - 10,000 entries 23,939 entries Coupon - 20,000 printed 30,000 printed Banners 0.06% - 0.153% Bloggers - 50 linked posts 84 linked posts Twitter - 350 followers 874 followers Facebook - 500 fans 670 fans Ro-tel.com Site Traffic** 77,387 visits - 438,160 visits
  6. 15. <ul><ul><li>321,057 Total Entries </li></ul></ul><ul><ul><ul><li>(50,531 Total Entries in 2008) </li></ul></ul></ul><ul><ul><li>40.7% Opt-in Rate </li></ul></ul><ul><ul><li>9.2 Frequency of Plays </li></ul></ul><ul><ul><li>37.4 % Exit to www.ro-tel.com </li></ul></ul><ul><ul><ul><li>(247% Growth since 9/30/09 ) </li></ul></ul></ul>2009 Bowl Bound Sweeps
  7. 16. <ul><li>23,939 total SMS participants in the sweeps </li></ul><ul><li>22.0% opt-in rate for RO*TEL sponsored trivia questions </li></ul><ul><li>18,642 total campaign trivia replies </li></ul><ul><li>80.8% opt-in retention rate </li></ul>Mobile
  8. 17. Thank you! <ul><li>Questions? </li></ul><ul><ul><ul><ul><ul><li>Dave Larkins </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>VP of Marketing, NetPlus Marketing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>610-897-2380 x101 </li></ul></ul></ul></ul></ul>

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