We were extremely busy; it felt like we spoke to all 13,770 visitors! We spoke to over 1,500 people & the quality & calibre of them was excellent. Rob Farace, Resourcing Programmes Manager, Cancer Research UK Investing in this event has paid for itself several times over. We recruited at least 30 members of staff as a result. Alan Jones, Head of HR, East Thames
The RSPB has changed so much that we’re always keen to exploit opportunities to raise awareness of what we do and hopefully recruit some volunteers along the way. forum3 is a great platform on which to do this as it attracts such a diverse mix of people. Sheila Samuels RSPB It’s a very good event. Saturday particularly has been hectic. There’s been lots of interest and enthusiasm for international development and the visitors have had a wide range of experience and varied backgrounds which is good for us. Nick Adlington, VSO
forum3 is the UK’s flagship recruitment and branding event for the third sector
forum3 attracted over 10,000 people in September 2010
Venue - The Business Design Centre Islington
What is forum3?
It’s a 2 day recruitment, careers and volunteering event for the Third sector, on 25/26 May 2012 at the Business Design Centre in Islington
It’s a place where people can be inspired by the Third Sector, and motivated to get involved, develop their job hunting skills and sharpen up their career ambitions
It’s also a place where you can promote your organisation as a great place to support, work and volunteer
And a place where you can look closely at how your competitors recruit, and build new networks
The exhibition floor
Why is forum3 needed?
Most people can name less than 20 charities, despite 167,000 choices
The large brands struggle to recruit staff who understand their mission and vision
Smaller brands struggle for recognition
The multiplicity of recruitment channels now available creates uncertainty in your recruitment expenditure and ROI
Recruiting trustees and other volunteers is often parochial and ineffective
The recruitment and management of volunteers is becoming more complex and time consuming
The recent NCVO Foresight report highlighted….
A greater need to tailor volunteering opportunities to fit with people’s busy lifestyles and changing expectations
A difficulty in recruiting and retaining volunteers for longer term roles
Challenges in matching increasing demand with actual volunteering opportunities
Where are the volunteers?
How can you benefit from forum3?
Embed the event within your annual recruitment plan – alongside social media, professional media, jobs boards and agencies
Use the event to build a pool of available volunteers, trustees and staff
Develop a communications strategy before, at and after the event
Use the website to build your profile and recruit – from today
What should you expect to achieve?
Contact with hundreds of job seekers, volunteers and supporters
Raised awareness and profile of your employer brand amongst a relevant, targeted and diverse audience
Collaboration with new corporate partners through The Bridge
Reduced direct recruitment costs in the year ahead
Increased traffic to your recruitment pages
Why do people come? *Visitors could specify more than one reason visitor statistics taken from 2010 show Total number of visitors: 10,103 2 Accompanying a friend 27 Networking 29 Education / training opportunities 8 Becoming a trustee/chair 5 Supporting a charity 18 Overseas volunteering 31 Volunteering 65 Getting a new job % Reasons for attending*
Visitor Demographics in 2010 6 Student 15 Recent graduate 14 Office support 14 Officer/executive 26 Qualified professional 16 Middle manager 9 Director/senior manager % Experience level 30 Private 30 Public 40 Not-for-profit % Current sector 20 Marketing & Fundraising 25 HR , IT , Legal, Finance, Project Mgt 14 Social care/health/medical 12 Admin/Secretarial & PA % Most Common Job function
Key media channels
Press ads / editorial
– The Big Issue provide articles and coverage up to the event and the event guide at the show itself. The Guardian is this years national media partner
– Building on your networks, we look to our exhibitors to promote the event and encourage your web visitors and unsuccessful job applicants to come along