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An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
An Event Apart DC: The Recap
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An Event Apart DC: The Recap

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Forty Design Director, Amy Lamp, was lucky enough to make it to DC's An Event Apart—a conference for people who care about code as well as content, and usability as well as design—and has brought back …

Forty Design Director, Amy Lamp, was lucky enough to make it to DC's An Event Apart—a conference for people who care about code as well as content, and usability as well as design—and has brought back a a bevy of web knowledge goodness to share with everyone at PHX Content Strategy.

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  • 1. Recap: AnEventApart2013 Washington,D.C. AmyLamp DesignDirector amy.lamp@forty.co
  • 2. Conference recap Panel discussion Identifyandexplore thelandscapeof digitaldesignand content-creation Determinewaysto adjustourworkflowso thatcross-discipline teamscanadapt
  • 3. Websitecreationis arapidly-changing environment.
  • 4. Contentanduserneeds drivedesign.
  • 5. Systems. Iteration. Accessibility.
  • 6. Systems. Iteration. Accessibility.Wedon’tdecidehowpeople accessourwebsites.Theydo.Andincreasinglyit’son smalldeviceswithlowerbandwidth.
  • 7. Systems.Createflexiblesystemsratherthan fixed“pages”toaccommodatetheslewof ever-changingdevices. Iteration. Accessibility.Wedon’tdecidehowpeople accessourwebsites.Theydo.Andincreasinglyit’son smalldeviceswithlowerbandwidth.
  • 8. Systems.Createflexiblesystemsratherthan fixed“pages”toaccommodatetheslewof ever-changingdevices. Iteration.There’snosuchthingasaperfect launch.Getyourprojectouttheresoyoucanbegin improvingit. Accessibility.Wedon’tdecidehowpeople accessourwebsites.Theydo.Andincreasinglyit’son smalldeviceswithlowerbandwidth.
  • 9. Accessibility whatdevice peopleare using their relationshipto thatdevice qualityof internet connection 1 2 3
  • 10. device / relationship / connection Somanydevices, somanysizes. 3”to30”andbeyond Accessibility Systems Iteration
  • 11. device / relationship / connection Rememberthatcurrent situationsarebadfor predictingfuturebehavior. http://www.idownloadblog.com/2013/04/02/phablets-fad-flurry/ Accessibility Systems Iteration
  • 12. device / relationship / connection Mobiledevices areadisruptive innovation. i.e.,it’sacheapwayformorepeople toaccesstheinternet Accessibility Systems Iteration
  • 13. TVbrowsers= touch+distance device / relationship / connection Accessibility Systems Iteration
  • 14. device / relationship / connection Mobiledeviceinteractionis oftenone-handed Accessibility Systems Iteration
  • 15. device / relationship / connection Themobile devicemaybe theironlyaccess toyoursite. Accessibility Systems Iteration
  • 16. device / relationship / connection Takecarewiththe “mobile”experience. Accessibility Systems Iteration
  • 17. device / relationship / connection YMMV 35%havenointernetaccessathome. Themeansofgettingoutofpovertyareincreasingly availableexclusivelyontheinternet. 31%ofmobileownerswhousetheirmobiledevicefor internetuseitfortheirprimaryinternetuse. Accessibility Systems Iteration
  • 18. Theintroductionof differentdevicesandsizes reallyjusttakesusbackto thenaturalstateoftheweb. Accessibility Systems Iteration
  • 19. pageweight makeinputeasy favorHTMLover Javascriptsolutions startwiththesmallscreen toucheverywhere Specificstokeepinmind: Accessibility Systems Iteration
  • 20. Responsive fluidlayouts flexbox mediaqueriesbasedonEMsratherthanpixels breakpointsbasedoncontentneeds,notfixed gridsystem Accessibility Systems Iteration
  • 21. Systems “Putyourclientsinthe positiontosucceed.” —SamanthaWarren
  • 22. Styletiles Lookandfeel http://styletil.es/ Accessibility Systems Iteration
  • 23. Pattern portfolios Componentlibrary+ pageexamples http://clearleft.com/thinks/onpatternportfolios/ Accessibility Systems Iteration
  • 24. In-browser wireframes anddesign http://alistapart.com/article/responsive-comping- obtaining-signoff-with-mockups Accessibility Systems Iteration
  • 25. Contentstrategy “Contentstrategyiscaringforthe lifecycleofcontent.” ­­­—KristinaHalvorson who + how Accessibility Systems Iteration
  • 26. Workflowand governance Goodcollaboration Makingyourselfheard Asking“why?” Substanceand structure Goodwriting Chunkingyourcontent people contentcomponents Accessibility Systems Iteration
  • 27. Iteration “Butpeoplewillseeit!” —JasonSantaMaria
  • 28. Don’tprotectideas. WeWANTfeedback. Accessibility Systems Iteration
  • 29. Getoverperfectionism andshipit. Accessibility Systems Iteration
  • 30. Greatdesigns evolve. Accessibility Systems Iteration
  • 31. It’seasiertorevise thantocreate. Accessibility Systems Iteration
  • 32. JaredSpool ExperienceDesign
  • 33. EveryonewantstobeanAppleStore. Becausethey’resuccessful. Becausetheyare designedwithintention.
  • 34. “Appleproducts suckjustasmuchas everyoneelse’s”
  • 35. Innovationdoesn’tmean newinventions. Innovationmeans addingnewvalue.
  • 36. …andthatwasAnEventApart2013, Washington,D.C.

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