User Persona

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A quick description of User Persona for Tampa UX.

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User Persona

  1. 1. User Personas<br />
  2. 2.
  3. 3. from http://www.usability.gov/methods/process.html <br />
  4. 4. from http://www.usability.gov/methods/process.html <br />
  5. 5. User Personas are representations created to emphasize and personalize limitations, goals and behavior patterns of a target audience. <br />
  6. 6. User Personas are representations created to emphasize and personalize limitations, goals and behavior patterns of a target audience. <br />It is a key concept in user centered design<br />practices.<br />
  7. 7. Snarkie definition:What would Homer do?<br />
  8. 8. So wait, User Personas are stereotypes?<br />
  9. 9. User Personas are not Stereotypes.<br />Stereotypesare oversimplified conceptions of groups based on assumptions. <br />User personas are considered representations of a group based on user research.<br />
  10. 10. History of User Persona:<br />Alan Cooper’s The Inmates are Running the Asylum (1998) popularized the concept of user personas for software development.<br />
  11. 11. Benefits of User Personas:<br />Users&apos; goals and needs become a common point of focus for the team. <br />
  12. 12. Benefits of User Personas:<br />The team can concentrate on designing for a manageable set of personas knowing that they represent the needs of many users. <br />
  13. 13. Benefits of User Personas:<br />By always asking, &quot;Would Jim use this?&quot; the team can avoid the trap of building what users ask for rather than what they will actually use. <br />
  14. 14. Benefits of User Personas:<br />Disagreements over design decisions can be sorted out by referring back to the personas. <br />
  15. 15. Benefits of User Personas:<br />Designs can be constantly evaluated against the personas, getting better designs into usability testing. <br />
  16. 16. How to create User Personas<br />Planning,<br />Gathering Data, <br />Analyzing the Data <br />Create a User Persona<br />Design Deliverable<br />
  17. 17. Planning<br />What type of information do you already have on your users?<br />What other information do you need?<br />How will you get it?<br />
  18. 18. How do you get information<br />Contextual Interviews <br />Individual Interviews <br />Surveys (Online) <br />Focus Groups <br />Usability Testing <br />
  19. 19. Gathering Data<br />Who is this?<br />Where will they use this? Usage Environment<br />Why will they use this?<br />Motivation, Goals<br />
  20. 20. Analyze the Data<br />Personality- background, characteristics, interaction habits, attitudes, goals<br />Activities- habits, user patterns, levels of experience<br />Shared vocabulary- stories of interactions, specific words<br />
  21. 21. Analyze the Data<br />Look for similarities.<br />Try to consolidate them into four or five groups of characteristics.<br />
  22. 22. Create the User Persona<br />Personality- background, characteristics, interaction habits, attitudes, goals<br />Activities- habits, user patterns, levels of experience<br />Shared vocabulary- stories of interactions, specific words<br />
  23. 23. Design the Deliverable<br />Why?<br />It is a document that can be referred to during the design process.<br />Creates a shared vocabulary for developers, designers, managers and shareholders.<br />Helpful for long development cycles<br />It reminds you what your goals are!<br />
  24. 24. Design the Deliverable<br />Name and Photo<br />Demographics (age, education, ethnicity, family status) <br />Job title and major responsibilities <br />Goals and tasks in relation to your site <br />Environment (physical, social, technological) <br />A quote that sums up what matters most to the persona with relevance for your site <br />
  25. 25. Design the Deliverable<br />Name : Ellen Noel<br />Demographics (age, education, ethnicity, family status) <br />Job title and major responsibilities <br />Goals and tasks in relation to your site <br />Environment (physical, social, technological) <br />A quote that sums up what matters most to the persona with relevance for your site <br />A quote that sums up what matters most to the persona with relevance for your site <br />
  26. 26. Design the Deliverable<br />Name: Ellen Noel<br />Demographics: <br />Age 8, elementary school, Dutch<br />Job title and major responsibilities <br />Goals and tasks in relation to your site <br />Environment (physical, social, technological) <br />A quote that sums up what matters most to the persona with relevance for your site <br />A quote that sums up what matters most to the persona with relevance for your site <br />
  27. 27. Design the Deliverable<br />Name: Ellen Noel<br />Demographics: <br />Age 8, elementary school, Dutch<br />Job title and major responsibilities <br />Goals and tasks in relation to your site <br />Environment (physical, social, technological) <br />A quote that sums up what matters most to the persona with relevance for your site <br />A quote that sums up what matters most to the persona with relevance for your site <br />
  28. 28. Design the Deliverable<br />Name: Ellen Noel<br />Demographics: <br />Age 8, elementary school, Dutch<br />Job title and major responsibilities <br />Get good grades in school<br />Goals and tasks in relation to your site <br />Environment (physical, social, technological) <br />A quote that sums up what matters most to the persona with relevance for your site <br />A quote that sums up what matters most to the persona with relevance for your site <br />
  29. 29. Design the Deliverable<br />Name: Ellen Noel<br />Demographics: <br />Age 8, elementary school, Dutch<br />Job title and major responsibilities <br />Get good grades in school<br />Goals and tasks in relation to your site: <br />Environment (physical, social, technological) <br />A quote that sums up what matters most to the persona with relevance for your site <br />A quote that sums up what matters most to the persona with relevance for your site <br />
  30. 30. Design the Deliverable<br />Name: Ellen Noel<br />Demographics: <br />Age 8, elementary school, Dutch<br />Job title and major responsibilities <br />Get good grades in school<br />Goals and tasks in relation to your site: Learn English Idioms<br />Environment (physical, social, technological) <br />A quote that sums up what matters most to the persona with relevance for your site <br />A quote that sums up what matters most to the persona with relevance for your site <br />
  31. 31. Design the Deliverable<br />Name: Ellen Noel<br />Demographics: <br />Age 8, elementary school, Dutch<br />Job title and major responsibilities <br />Get good grades in school<br />Goals and tasks in relation to your site: Learn English Idioms<br />Environment (physical, social, technological)<br />A quote that sums up what matters most to the persona with relevance for your site <br />A quote that sums up what matters most to the persona with relevance for your site <br />
  32. 32. Design the Deliverable<br />Name: Ellen Noel<br />Demographics: <br />Age 8, elementary school, Dutch<br />Job title and major responsibilities <br />Get good grades in school<br />Goals and tasks in relation to your site: Learn English Idioms<br />Environment (physical, social, technological):Uses shared computer in family room, enjoys sharing accomplishments with family, does not understand operating system but does surf the web<br />A quote that sums up what matters most to the persona with relevance for your site <br />
  33. 33. Design the Deliverable<br />Name: Ellen Noel<br />Demographics: <br />Age 8, elementary school, Dutch<br />Job title and major responsibilities <br />Get good grades in school<br />Goals and tasks in relation to your site: Learn English Idioms<br />Environment (physical, social, technological):Uses shared computer in family room, enjoys sharing accomplishments with family, does not understand operating system but does surf the web<br />A quote that sums up what matters most to the persona with relevance for your site <br />
  34. 34. Design the Deliverable<br />Name: Ellen Noel<br />Demographics: <br />Age 8, elementary school, Dutch<br />Job title and major responsibilities <br />Get good grades in school<br />Goals and tasks in relation to your site: Learn English Idioms<br />Environment (physical, social, technological):Uses shared computer in family room, enjoys sharing accomplishments with family, does not understand operating system but does surf the web<br />I can do anything I put my mind to. <br />And I can do everything better than my brother.<br />
  35. 35. Review: User Personas<br />Planning,<br />Gathering Data, <br />Analyzing the Data <br />Create a User Persona<br />Design Deliverable<br />
  36. 36. Resources<br />www.usability.gov<br />

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