does your subject line do the job


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Grow that list: The 7 streams of list building that are working right now. A FREE report by Entrepreneur mentor Ali Brown.

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does your subject line do the job

  1. 1. ==== ====Grow that list: The 7 streams of list building that are working right now. A FREE report byEntrepreneur mentor Ali Brown. ====Its proven that the FROM field of your emails is the MOST important factor in getting yourmessages opened. But after that, its surely the subject line.Many ezine (email newsletter) publishers seem to consider their subject lines as afterthoughts,which is a bad idea.Example: Suppose you get an e-mail with the subject line, "Get Rid of Your Debt Today."I dont know about you, but my right pinkie is already poised over the delete key!However, this could be an ezine Ive subscribed to that just isnt announcing itself properly.Now, what if the subject line instead read:"[Franks Financial Tips] Get Rid of Your Debt Today"See the difference? By listing the title of your ezine, it reinforces your brand, it allows your readersto filter your ezine into a separate folder in their e-mail inbox, and most important, it lets yourrecipient know your message is NOT spam.Now I do see some ezines that ONLY list the ezine name. For the example above it could just say,"Franks Financial Tips." Thats okay, but it doesnt tell me whats in the issue or why I should openit. Remember youre competing with dozens of other e-mail subject lines in your readers inboxes,so give them a reason to open yours.Studies show that also using the readers NAME in the subject line can dramatically increase openrates, but I reserve this tactic for special promotions I send out that are time-sensitive and I wantgreat response to (such as announcing an upcoming teleseminar). Example: "Jennifer, join menext Tuesday?"This helps get the readers attention and builds curiosity so she opens it right away. If you want touse this tactic, youll need a list service that supports "personalization."No matter what subject line you write, keep it short and sweet, because many e-mail programs cutoff long subject lines. Here are the maximum subject line lengths (including spaces) in somepopular e-mail programs (last time I checked):AOL: 52 characters
  2. 2. Hotmail: 45 charactersOutlook Express: 64 charactersYahoo: 80 charactersDont go crazy counting spaces, but just keep in mind that shorter is better. (This sentence herecontains 60 characters, including spaces.)[EDITORS NOTE: For my list of 87 proven subject lines that youre welcome to outright COPYand use for yourself, see my program, "Email Promotions That Really Rack up Sales" -- its onlyavailable as a bonus with my Boost Business System[]]© 2003-2008 Alexandria Brown International Inc.Self-made multimillionaire and Inc. 500 CEO Ali Brown is devoted to creating financial freedom forwomen globally through the power of entrepreneurship. To learn how to create wealth and live anextraordinary life now, register for her free weekly articles at http://www.AliBrown.comArticle Source: ====Grow that list: The 7 streams of list building that are working right now. A FREE report byEntrepreneur mentor Ali Brown. ====