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Local Motors & Co-Creation

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Damien Declercq, Director of New Business Development at Local Motors, discusses how they use Co-Creation, their online community at The Forge, and much more.

Damien Declercq, Director of New Business Development at Local Motors, discusses how they use Co-Creation, their online community at The Forge, and much more.

Published in Business , Technology
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  • 1. Local Motors & Co-Creation Hosted by CoCreationForum.com with the generous support of:Friday, March 2, 12
  • 2. Given To: On:Empowering+a+World+of+auto3MAKERS From: Local Motors Vol. 001. Printed 11/2011. 1
  • 3. Webinar+!  Micro3Factories+and+vehicles+!  The+Forge:+Co3creaBon+plaCorm+!  Community+Tools:+Siemens+Solid+Edge+Design+1+!  LM+Labs:+AutomoBve+Hacker+spaces+!  Dev+Projects:+DARPA+XC2V+Project+
  • 4. What+is+a+Micro3Factory+
  • 5. Development projects COMMUNITY DEVELOPMENT FOR
  • 6. TOOLS to EMPOWERSIEMENS – Design1 $19.95/mo
  • 7. Automo&ve)Hackerspace)
  • 8. What+is+it+?+!  Physical+place++!  Tools+facility+!  Community3operated+!  Financially+autonomous+!  Driven+by+vehicular+projects+
  • 9. Project+example:+Open+Tandem+hRp://forge.local3motors.com/pages/project.php?cg=8290+
  • 10. Phoenix+
  • 11. Sponsored)by+Defense+Advanced+Research+Projects+Agency+TacBcal+Technology+Office+(TTO)+Program:+FANG+(Vehicle+Crowd3Sourcing+Challenge)+Issued+by+DARPA/CMO+under+Contract+No.+HR00113113C30022+ VCC+Project+
  • 12. Jan+21,+2011+3+Scoping+Session+(D3Day)+
  • 13. hRp://forge.local3motors.com/pages/compeBBon.php?co=45+ Feb+03+3+Press+release+/+CompeBBon+live+
  • 14. Midwest+School+ + + + + +LocaBon+KeRering+University+ + + + +Flint,+MI+College+for+CreaBve+Studies + + +Detroit,+MI+Lawrence+Technological+University + +Southfield,+MI+Cleveland+InsBtute+of+Art + + +Cleveland,+OH+University+of+CincinnaB+ + + +CincinnaB,+OH+Purdue+ + + + + +West+LafayeRe,+IN+Rose+Hulman+InsBtute+of+Technology+ +Terre+Haute,+IN ++++West+coast+School+ + + + + +LocaBon+California+College+of+Arts + + +San+Francisco,+CA+Academy+of+Art+University + + +San+Francisco,+CA+Art+Center+College+of+Design + + +Pasadena,+CA+California+State+ + + + +Long+beach,+CA+++Northeast+School+ + + + + +LocaBon+MIT + + + + + +Boston,+MA+RISD + + + + + +Rhode+Island+Worcester+Polytechnic+InsBtute + +Worcester,+MA+ Feb+07+through+Feb+14+3+Community+acBvaBon+
  • 15. Industrial)design)compe&&on)sta&s&cs)CompeBBon+duraBon+ +3+weeks+CompeBBon+checkups +552++Approved+entries + + +159+ Mar+10+3+D+1.5Month+3+End+of+submissions+
  • 16. hRp://forge.local3motors.com/pages/project.php?cg=7564+ Mar+18+3+CompeBBon+winner+chosen+
  • 17. Mar+18+3+Surfacing+and+3D+modeling+begins+
  • 18. Mar+25+3+D+2Months+3+¼+scale+model+
  • 19. Apr+05+3+D+2.5Month+3+End+of+full+surface+
  • 20. Apr+29+3+D+3Months+3+XC2V+Chassis+producBon+starts+
  • 21. May+26+–+D+4Months+3+Chassis+out+of+the+R&D+table+
  • 22. May+31+3+XC2V+Hood+Hinge+compeBBon+
  • 23. June+06+3+XC2V+body+panels+delivered+
  • 24. June+14+3+First+test+drive+
  • 25. Time+laps+video+:+hRp://www.youtube.com/watch?v=FQ_LwpfU8oE+ Work+in+progress+–+Shared+online+
  • 26. June+20+3+D+5months+3+XC2V+is+completed+
  • 27. Speech+from+President+Barack+Obama+at+Carnegie+Mellon+University++hRp://www.youtube.com/watch?v=j_2zD3hs0aU+ June+24+3+PresentaBon+to+President+Obama+
  • 28. Timeline:))Total)project ) ) ) ) ) ) )5)months) Scoping+session+to+start+of+compeBBon + + +½+month+ CompeBBon+live + + + + + + + + +¾+month+ VoBng + + + + + + + + + + + +¼+month+ Engineering+development++and+prototyping + +3+½+month++ Scoping+ Winner+ Chassis+out+of+ session+ chosen++ R&D+table++ Delivery++January+21+ March+18+ May+26+ June+24+ CompeBBon+ End+of+full+ Body+panels+ Launch++ surface++ delivered+ February+3+ April+5+ +June+6+
  • 29. True+to+the+design+intent+and+fully+funcBonal+
  • 30. Thank+you+ QuesBons+?+ + +Damien+DECLERCQ++1+480+717+7675+ddeclercq@local3motors.com+Skype+:+damien.declercq+/+TwiRer+:+DamienDeclercq+Networking+pages+:+LinkedIn+3+Xing+3+Viadéo+
  • 31. Q. Recently, the platform The Forge started hosting firm-sponsored co-creation contests for Shell — on a global scale. Is this the inevitable next step of community-based websites? Wasnt there enough money (if any) to be made out of car sales? Where do you see Local Motors commercial development heading in the next years?Friday, March 2, 12
  • 32. Q. Many large automotive companies would say that Local Motors model does not work when it comes to producing a large volume of cars thus keeping costs low. How would you answer that? What first steps could they take to become more co-creative?Friday, March 2, 12
  • 33. Q.How has adopting Siemens Solid Edge changed your community?Friday, March 2, 12
  • 34. Q.Have you thought of involving big brands to sponsor some car designs? (a Coca-Cola car for example, designed by and for Coke fans)Friday, March 2, 12
  • 35. Q. Local Motors model has the opportunity to reduce the carbon footprint of the whole manufacturing process. Can you elaborate a bit more on that? In what ways is it more sustainable?Friday, March 2, 12
  • 36. Q: Can you tell us more about the social media strategy adopted for the DARPA competition?Friday, March 2, 12
  • 37. Q.Do you think you will quickly hit a natural ceiling in your expansion because not that many people are keen to get so involved in creating a car? i.e. sometimes people just want to choose between existing models and purchase.Friday, March 2, 12
  • 38. Q. What is the biggest unresolved challenge with Local Motors you would like to solve?Friday, March 2, 12