RESPONSIBLE TOURISM

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RESPONSIBLE TOURISM

  1. 1. RESPONSIBLE TOURISM AS A TOOL FOR SUSTAINABLE DEVELOPMENT: MAIN ISSUES Prof. José María de Juan Alonso EARTH-European Alliance for Responsible Tourism and Hospitality
  2. 2. SMALL MESS OF TERMS AND CONCEPTS IN THE MARKET <ul><li>SUSTAINABLE TOURISM </li></ul><ul><li>ECOTOURISM </li></ul><ul><li>FAIR TRADE IN TOURISM </li></ul><ul><li>SOCIAL TOURISM </li></ul><ul><li>SOLIDARY TOURISM AND VOLUNTEER VACATIONS </li></ul><ul><li>COMMUNITY BASED TOURISM </li></ul><ul><li>RESPONSIBLE TOURISM </li></ul><ul><li>ETC. </li></ul>
  3. 3. SOME APPROACHES <ul><li>SUSTAINABLE: MORE ORIENTED TO RELATION WITH GLOBALITY AND CONTINUITY OF ACTIONS </li></ul><ul><li>RESPONSIBLE: MORE ORIENTED TO ATTITUDES </li></ul><ul><li>FAIR TRADE IN TOURISM: MORE ORIENTED TO SUPPLY CHAIN MANAGEMENT AND DISTRIBUTION OF BENEFITS </li></ul><ul><li>SOLIDARY: MORE ORIENTED TO HUMAN EXPERIENCE AND EMOTIONAL ASPECTS </li></ul>
  4. 4. SOME FACTS AND OPTIONS <ul><li>DIFFICULT CONVIVENCE OF BOTH TOURISM MODELS: RESPONSIBLE TOURISM AND “THE OTHER” </li></ul><ul><li>RESPONSIBLE TOURISM AS THE “POOR BROTHER” </li></ul><ul><li>RESPONSIBLE TOURISM AS CSR AND IMAGE WASHING OF TOURISM IN GENERAL </li></ul><ul><li>RESPONSIBLE TOURISM AS AN ADDENDUM OF ANY COOPERATION FOR DEVELOPMENT PROJECT </li></ul><ul><li>BECAUSE TOURISM IS GIVING GOOD IMAGE AND INMMEDIATE VISIBILITY TO COOPERATION FOR DEVELOPMENT ACTIONS </li></ul><ul><li>R.T. AS THE MOST RECENT TOY OF THE TOURISM MEDIA </li></ul>
  5. 5. SOME MORE KEYS <ul><li>NOT ALL PLACES ARE READY TO BECOME SOUND TOURISM DESTINATIONS WITHOUT EXPENSIVE, INTENSIVE, LONG TERM, TRAUMATIC, INTERVENTIONS </li></ul><ul><li>RESPONSABILITY MEANS ALSO SETTLED GROWTH LIMITS </li></ul><ul><li>UNQUALIFIED LOCAL COMPANIES AND HUMAN RESSOURCES </li></ul><ul><li>FINAL DISTRIBUTION IS COSTLY AND EXTREMELY COMPLEX </li></ul><ul><li>SATURED DEMAND MARKETS </li></ul><ul><li>PLUS CREDIT CRUNCH AND ECONOMIC CRISIS … DOESN´T HELP MUCH </li></ul>
  6. 6. SOCIAL ASPECTS TO DEAL WITH <ul><li>LACK OF SENSIBILITY, LONG TERM VISION AND PRECISE TOOLS TO DEAL WITH CRITICAL POINTS: </li></ul><ul><li>TRANSCULTURATION AND PRESERVATION OF THE CULTURAL IDENTITY OF LOCAL COMMUNITIES </li></ul><ul><li>FAMILY AND SOCIAL STRUCTURES </li></ul>
  7. 7. MORE SOCIAL ASPECTS <ul><li>CHILD LABOUR </li></ul><ul><li>DECENT WORK AND SALARY SCALES </li></ul><ul><li>WOMEN IN TOURISM </li></ul><ul><li>COMMERCIAL SEXUAL EXPLOITATION IN GENERAL IN INCOMING COUNTRIES </li></ul><ul><li>INDIGENOUS COMMUNITIES </li></ul>
  8. 8. ENVIRONMENT KEYS <ul><li>DISCOORDINATION BETWEEN FINANCING BODIES </li></ul><ul><li>LACK OF ENTERPRISES AND SPECIALIZED PROFESSIONNALS IN THE OUTBOUND MARKETS </li></ul><ul><li>LACK OF ADEQUATE AND SPECIFIC DISTRIBUTION CHANNELS </li></ul><ul><li>INFILTRATION IN THE TOURISM SECTOR OF NON SPECIALIZED ENTITIES </li></ul><ul><li>LACK OF GENERAL CERTIFICATION SYSTEMS </li></ul>
  9. 9. WORKING CLUES <ul><li>PREVIOUS AGREEMENTS IN TOURISM PRODUCTIVE MODELS </li></ul><ul><li>ORGANIZE COMMON ACTIONS ON PRODUCTION, PROMOTION AND DISTRIBUTION </li></ul><ul><li>SUSTAINABILITY AND RESPONSIBILITY IN THE STRUCTURES´ PHILOSOPHY </li></ul><ul><li>PRODUCT DESIGN IN COORDINATION WITH THE MARKET, ADJUSTING PRODUCTS PERMANENTLY ACCORDING TO TOUR OPERATORS IN THE OUTGOING MARKETS </li></ul><ul><li>ENCOURAGING THE CREATION OF COMMUNITY BASED TOURISM STRUCTURES </li></ul>
  10. 10. EARTH <ul><li>6 EUROPEAN COUNTRIES </li></ul><ul><li>25 ORGANIZATIONS (NGO´S, TRAVEL AGENCIES, CONSULTANCY COMPANIES, SOCIAL ENTITIES, …) </li></ul><ul><li>COMMITTED WITH THE PROMOTION OF SUSTAINABLE TOURISM IN EUROPE AND NETWORKING WITH SIMILAR ORGANIZATIONS IN THE REST OF THE WORLD </li></ul><ul><li>ACTIVITIES: SENSIBILIZATION, TRAINING, RESEARCH, COMMERCIAL NETWORKING OF PARTNERS, EDITION OF MATERIALS </li></ul>
  11. 11. SOME PROJECTS AND PARTNERS <ul><li>Ecoviajeros-Instituto Jane Goodall </li></ul><ul><li>ECEAT-European Center for Ecoagrotourism </li></ul><ul><li>CBI-Export Coaching Program in Tourism/ Dutch Ministry of Foreign Affairs (8 european consultants, 40 countries) </li></ul><ul><li>West African Travel Market </li></ul><ul><li>AECID </li></ul><ul><li>CIDES-Panamá </li></ul>
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