Lecture LOCAL DEVELOPMENT by Violeta- Kaunas College


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Lecture LOCAL DEVELOPMENT by Violeta- Kaunas College

  1. 1. Local Development Kaunas College Students: Sandra, Vykinta, Tomas, Vytenis, Zilvinas Lecturer Violeta IP - VALENCIA - 2009
  2. 2. Teaching Session Plan <ul><li>Tourism development in context </li></ul><ul><li>Understanting tourism impacts </li></ul><ul><li>Understanding tourism resources </li></ul><ul><li>Selecting the tourist </li></ul><ul><li>Preparing a development plan </li></ul><ul><li>Destination welcome and customer care </li></ul><ul><li>Monitoring, research and evaluation </li></ul>
  3. 3. Tourism Development In Context <ul><li>For tourism to succeed it must be sustainable…to be sustainable, it must be carefully planned and managed </li></ul>
  4. 4. What is tourism planning? <ul><li>Tourism planning is about promoting orderly development of the industry </li></ul><ul><li>Tourism planning generally takes place at three different levels: nationally, locally and of the individual attraction. At the national level, it involves the co-ordination and management of large tourist regions or the country as a whole, usually through the development of policy, national standards and institutions. As the facility or site level , it involves the planning, design and development of individual tourist attractions, services and facilities to serve tourist needs. Less common though equally important is the planning and management of tourist destination areas : the organization and development of visitor attractions and services in and around destination communities. This is known as the community or destination level of tourism planning. </li></ul><ul><li>(K. Godfrey, J. Clarke, 2002) </li></ul>
  5. 5. Tourism and the community <ul><li>Destination communities are a basic element of modern tourism </li></ul><ul><li>Tourism planning must recognize that there are limits of change acceptable to a community </li></ul><ul><li>Tourism destination planning is about managing this change in a way that brings the greatest benefit to an area with minimal cost. </li></ul>
  6. 6. Understanding Tourism Impacts <ul><li>Tourism is no economic panacea, and is best suited as a supplement to a local economy </li></ul><ul><li>However, community tourism is not a simple product or single business, but has many aspects including transport, accommodation, catering, attractions, information and hospitality. To be successful, destination communities need to establish leadership and co-ordination of all those active and interested in tourism. </li></ul>
  7. 7. Developing Leadership And Co-operation <ul><li>Tourism development is not the prerogative of the private sector </li></ul><ul><li>Tourism planning is all about creating that place; building on the unique geography, history and cultural traditions that are evident in most communities. Understanding the extent and quality of these (and other) local resources represents the foundation of the destination area development plan. </li></ul>
  8. 8. Understanding Resources <ul><li>No two communities are exactly the same…nor should they wish to be </li></ul><ul><li>Tourism resource audits are the baseline of future development activity </li></ul><ul><li>This includes the analysis of what tourists come to see and do (attractions and activities), how they are served (hospitality and service), how they travel and get about (access and infrastructure) and how they are informed (information an interpretation).They are designed to help destination communities identify what is special about them, but they also seek to determine what, if anything may be missing from the local product, and what needs improvement. </li></ul>
  9. 9. Understanding Tourism Markets <ul><li>Tourism market analysis is a key step in the tourism development process </li></ul>
  10. 10. Developing a Tourism Strategy <ul><li>Realistic goals and objectives are at the core of successful tourism development </li></ul>
  11. 11. The Marketing Plan <ul><li>Tourism marketing is more than just ′selling′ a destination </li></ul>
  12. 12. Developing Customer Service <ul><li>Attention to detail and customer care are vital to successful tourism development </li></ul>
  13. 13. Measuring Success <ul><li>Monitoring tourism development is essential to managing impacts </li></ul>
  14. 14. Getting Extra Help <ul><li>Tourism is an increasingly complicated and market-sensitive industry, with many different organizations, companies and individuals all seeking to influence destination choice. Depending on the nature of the local product, the stage in the planning process, or the personnel available, it may be necessary to seek professional help in the preparation of the development plan. </li></ul>
  15. 15. Summary <ul><li>Tourism development at the local level is a step-by-step process of evaluation, action and review. </li></ul>
  16. 16. Workshop + study trip to Requena <ul><li>What we have to do? </li></ul><ul><li>We have to prepare short description of Requena using any type of references </li></ul><ul><li>Find information about Requena tourism issues and fill in Table 1 </li></ul><ul><li>We should work out Requena Developing Process use as an example Table 2 and 3 </li></ul><ul><li>Work out SWOT analysis on the given Requena destination, Table 4 </li></ul><ul><li>Write Conclusions </li></ul><ul><li>Write Recommendations </li></ul>