• Share
  • Email
  • Embed
  • Like
  • Private Content
Digital Disruption: Unleashing the Next Wave of Innovation
 

Digital Disruption: Unleashing the Next Wave of Innovation

on

  • 3,527 views

Your old business model won't work.

Your old business model won't work.
Are you ready to face competitors taking advantage of disruptive technologies like mobile and social? To succeed, you, too, must become a disruptive force.

Statistics

Views

Total Views
3,527
Views on SlideShare
2,538
Embed Views
989

Actions

Likes
19
Downloads
189
Comments
0

8 Embeds 989

http://www.scoop.it 935
http://news.google.com 30
http://www.linkedin.com 7
https://www.postwire.com 6
https://www.linkedin.com 5
https://hootsuite.scoop.it 3
https://twitter.com 2
http://www.postwire.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…

Comments are closed.

Edit your comment

    Digital Disruption: Unleashing the Next Wave of Innovation Digital Disruption: Unleashing the Next Wave of Innovation Presentation Transcript

    • Digital Disruption: Unleashing the Next Wave of Innovation James L. McQuivey, Ph.D. Vice President, Principal Analyst @jmcquivey http://solutions.forrester.com/disruption
    • The barriers to entry in your market just vanished. Are you ready?
    • A disruption long in the making © 2013 Forrester Research, Inc. Reproduction Prohibited
    • Two objections to digital disruption 1 People will never do that 2 It will cost too much to do © 2013 Forrester Research, Inc. Reproduction Prohibited
    • Digital disruption epitomized “When companies adopt technology, they do old things in new ways; internalize when companies internalize technology, they find disruptive new things to do.” They become digital disruptors
    • Digital disruptors do this › They will build Better product experiences › That create Stronger customer relationships › Bringing it all to market Faster You have to do this, too
    • Digital disruption is better, stronger, faster Old disruption Digital disruption 10xtors the inn va o 1/10th the cost 100X the power Source: October 27, 2011, “The Disruptor’s Handbook” Forrester
    • Tablets are a symptom, not a cause, of disruption Your customers and employees have already invested in the devices you’ll depend on
    • Digital disruption is built on digital platforms › Devices lay the foundation › Software builds the experience on top of it › Consumers believe in it Digital platforms provide the infrastructure of the digitally disrupted economy © 2013 Forrester Research, Inc. Reproduction Prohibited
    • The five platforms vying for consumer control • Tools to connect to consumers • Open development environments • Infrastructure resources
    • To enable the next product experiences, you must digitally Product Process disrupt your product and your process © 2013 Forrester Research, Inc. Reproduction Prohibited
    • employees & Step 1: Harness digital consumers partners 60+ million 155+ million 30+ million Apple took two years to sell 1 million iPods.
    • Step 2: Generate more ideas more quickly BY INNOVATING THE ADJACENT POSSIBLE ? Don’t build the future; build the next thing people really need and let the future find you. © 2013 Forrester Research, Inc. Reproduction Prohibited
    • Disney: a big company gone disruptive ▪ Disney learned from Angry Birds what people wanted next, creating ‘Where’s My Water?’ ▪ This tests the waters for Disney in apps and YouTube – both critical fronts in the digital media future ▪ Importantly, it gave Disney the chance to innovate adjacent possibilities
    • Disney continues innovating the adjacent possible
    • Section 3: Deliver total product experiences Total product experiences go beyond traditional boundaries — onto new platforms, during new moments, leading to deeper, more measurable customer engagement and satisfaction
    • Digital disruption yet to come: the Magic Mirror Mirror, Mirror on the wall… Magic Mirror Eyes Lips Image source: August 4, 2011, “Innovating The Adjacent Possible” Forrester report Hair Skin
    • Digital disruption yet to come: the Magic Mirror Mirror, Mirror on the wall… Magic Mirror Eyes Hair Lips Skin Call Kerry Image source: August 4, 2011, “Innovating The Adjacent Possible” Forrester report
    • Digital disruption yet to come: the Magic Mirror Mirror, Mirror on the wall… Magic Mirror Eyes Lips Call Kerry Image source: August 4, 2011, “Innovating The Adjacent Possible” Forrester report Hair Skin
    • For which companies is the Magic Mirror an adjacent product experience? › Media companies have the content › Retailers sell the products › Manufacturers want the customer loyalty
    • © 2013 Forrester Research, Inc. Reproduction Prohibited
    • For which companies is the Magic Mirror an adjacent product experience? › Media companies have the content › Retailers sell the products › Manufacturers want the customer loyalty › Platforms want to enable all of it What is the most unexpected place you will serve your customer in the future?
    • Nestle off to a good start with its product innovation › BabyNes: A high-end baby formula preparation device › Good: Customer-focused, built in cross-functional R&D team, funded independently › Better: Copy Withings
    • UPS launches a new, revenue-generating customer relationship UPS has created a freemium-to-subscription business relationship with 2.5 million recipients of its packages, giving them the opportunity to use apps and web experiences to opt for better delivery outcomes – change of time or location. This has created new revenue opportunity for UPS as some of its customers pay $40 a year to have even more customized delivery options.
    • A large payments processor saves time, money, and increases security By taking advantage of Terracotta’s BigMemory in-memory data processing cloud, this financial services company has gone from applying just 50 fraud detection rules to thousands, dramatically improving accuracy while lifting transaction processing limits by 30x. The result is an estimated $10 million a year saved from fraud detection mistakes and fees for latency
    • Questions for aspiring digital disruptors: › How will you create an ongoing digital customer relationship? › How will you generate more ideas more quickly? › What does your total product experience look like? › What is the role of technology & operations? › What partners will get you there quickly? What does it take to do this? © 2013 Forrester Research, Inc. Reproduction Prohibited
    • The path to disruption › › › Senior-level commitment to putting the customer first › › Test and measure; expect and accept failure Disrupt the process in order to disrupt the product Give authority to small teams to generate focused innovations Partner to get there quickly Release the disruptor within
    • What do I do now? Find out more about digital disruption: see videos, take a self-assessment, and download free chapters from the book by James McQuivey: http://solutions.forrester.com/disruption Forrester wrote the book on Digital Disruption: Buy it now on Amazon.com. © 2013 Forrester Research, Inc. Reproduction Prohibited