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Social, ethical, & economical aspect of advertisement & its impact

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following social ethics & norms is one of the best principle in advertisement. those company consider as most innovative & socially accepted which advertisement is one of the best & ethical in public …

following social ethics & norms is one of the best principle in advertisement. those company consider as most innovative & socially accepted which advertisement is one of the best & ethical in public arena
Being a professor i always followed these ethical code & conduct.
In JR Infotech (www.jrinfotech.com) which is one of the best internet solution provider company ,i strictly follow this kinds of norms

Regards

rajesh
.

Published in: Economy & Finance

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  • 1. .. . .....
  • 2. Ethics:These are moral principle & values that govern the actions & decisions of an individual or groupAdvertisement of Anheuser-Busch:YOUR TEENAGERS WON’T COME TO YOU WITH QUESTION ABOUT DRINKINGTHAT DOESN’T MEAN YOU CAN’T GO TO THEM WITH ANSWER
  • 3. .Objections to Advertising Use of Sexual .Of Certain Products Appeals And/or Use of Shock Ads Nudity
  • 4. The Advertisement & PromotionProponents Argue:• Provides Information• Encourages a higher standard of Living• Creates Jobs and Helps New Firms Enter a Market• Promotes competition in the MarketplaceCritics Argue:• Creates Needs and Wants Among Consumers• Is More Propaganda Than Information• Promotes Materialism, Insecurity and Greed
  • 5. Some Ad of the bad tasteCalvin Keller promotes their product with the base of sex adBenetton AdAIDS patient & Family member before his deathPerist Kissing nunAd of Death Row
  • 6. Childrens TV Watching Behavior:Children between ages 2-11 watch on average 21.5 hours of TV per week and may see 22,000 commercials per yearTelevision is an important source of information for children about products
  • 7. • Does Advertising Make People Buy Things they Don’t Need?• Does Advertising Encourage Materialism?• Is Advertising Just A Reflection of Society?
  • 8. • Portrayal of Women to Reflect their Changing Role in Society• Portrayal of Women As Sex Objects• Ethnic Stereotyping• Gender Stereotyping
  • 9. Ethnic Stereotyping/Representation of Minorities
  • 10. Ethnic Stereotyping/Representation of Minorities
  • 11. Do Advertisers Control the Media?• Advertising Is the Primary Source of Revenue for Newspapers, Magazines, and Television and Radio Networks and Stations• The Media’s Dependence on Advertising For Revenue Makes Them Vulnerable To Control by Advertisers• Advertisers May Exert Control Over The Media by Biasing Editorial Content, Limiting Coverage of Certain Issues or Influencing Program Content
  • 12. Economic Impact of AdvertisingEffects on Consumer Choice• Differentiation• Brand LoyaltyEffects on Competition• Barriers to entry• Economies up scaleEffects on product costs and prices• Advertising as an expense that increases the cost of products• Increased differentiation