..   ....
Customer perceived valueIt is the difference between the prospective  customer’s evaluation of all the benefits and  all t...
..   Total customer benefit       Total customer cost       Product benefit             Monetary cost       Services benef...
CRMIt is the process of carefully managing detailed   information about individual customers and   all customer touch poin...
..    Identify prospects and customers    Differentiate customers by needs          and value to company     Interact to i...
Chap 6,consumer buying & percieved value
Chap 6,consumer buying & percieved value
Chap 6,consumer buying & percieved value
Chap 6,consumer buying & percieved value
Chap 6,consumer buying & percieved value
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Chap 6,consumer buying & percieved value

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This slide will give fair view about how & in which circumstance consumer buy the product.

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Chap 6,consumer buying & percieved value

  1. 1. .. ....
  2. 2. Customer perceived valueIt is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
  3. 3. .. Total customer benefit Total customer cost Product benefit Monetary cost Services benefit Time cost Personal benefit Energy cost Image benefit Psychological cost
  4. 4. CRMIt is the process of carefully managing detailed information about individual customers and all customer touch points to maximize customer loyalty.
  5. 5. .. Identify prospects and customers Differentiate customers by needs and value to company Interact to improve knowledge Customize for each customer

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