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Chap 6,consumer buying & percieved value
 

Chap 6,consumer buying & percieved value

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This slide will give fair view about how & in which circumstance consumer buy the product.

This slide will give fair view about how & in which circumstance consumer buy the product.

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    Chap 6,consumer buying & percieved value Chap 6,consumer buying & percieved value Presentation Transcript

    • .. ....
    • Customer perceived valueIt is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
    • .. Total customer benefit Total customer cost Product benefit Monetary cost Services benefit Time cost Personal benefit Energy cost Image benefit Psychological cost
    • CRMIt is the process of carefully managing detailed information about individual customers and all customer touch points to maximize customer loyalty.
    • .. Identify prospects and customers Differentiate customers by needs and value to company Interact to improve knowledge Customize for each customer