Traditional Support Media:It consists following types of adOutdoor Advertisement:5000 yrs old started in GreekIn 1982 it was $888 million industriesIn 2005 it increased & reached to $5.8 billionAccount 2.3% world widePreviously dominated by Cigarettes & TobaccoNow dominated by Education & Real EstateMajor reason is innovativeNow 3D technology is usedIn India it accounts 7.2%
Aerial advertisement:• Airplane pulling banners, Skywriting(1200ft high), & Blimps are the part of it.• Used in Beach, Fair, events & sales promotionMOST AMAZINGPizza hut paid $1million for its 30 ft logo in unmanned Russian Proton Rocket.
.. MOST AMAZING Pizza hut paid $1million for its 30 ft logo in unmanned Russian Proton Rocket.
Mobile Billboard:• Here mobile vehicle is used to promote advertisement• Mostly Trucks are used• In US one Truck travel 60k miles & create 10million viewers• Interestingly Donkey or Horse is also used
In store advertisement:Little banner, Poster & Gum sticker are the part of it.Transit Advertisement:Ad in inside & Outside of the public Transport, waiting area, Station, Terminals & SubwayIt is of Three Types• Inside Cards• Outside Poster• Station, platform & Terminal poster
Inside Cards:• Used in inside of the commuter buses & other one.• Restaurant, Hotels, & Coaching institute use this kind of advertisement
Outside Poster:• Poster used in outside of buses, Taxis & public vehicle.• Can be used in side , back & sometime on the roof of vehicle.Like: vert inc-of Boston(US)GPS in their local car
Station Platform & Terminal poster:• Very attractive for of ad for general people• Most of the people cross subway to avoid the crowed• Terminal poster is very attractive & most crowed puller
Advantage of Outdoor media:• Wide local coverage• High Frequency• Geographic Flexibility• Creativity• Ability to create awareness• Efficiency• Effectiveness
Yellow Page:• It is also a best form of advertisement• In todays world it account prominent place• Mostly used in Industrial segment(B2B)• More than 8000 YP with 250 publishers• In India famous YP: just dial, Tata YP, Call ezee YPThree form of YP:• Specialized Directories• Internet YP• Other Services
Web-based directories offer convenience and speed ..
Advertisement in Movie:Famous in past 7-8 yrsIt is of Two Types• Product placement in movie• Separate Ad(Commercial Ad)Product placement in movie:• Growing trend in present time.• Product approach the film producer & positioned themselves inside the movie• Like: Aajtak in Chakde, Zee TV in Zameen etc• Car, cold drink, Hotels are the prominent to give ad
Virtual Advertisement:• Placed on the TV like that it appears same as ground• Mostly it as a duration of 4-8 min• First came in 1996 in sanfrancisco baseball• ESPN generally do it on Sunday night football game• Now broadly used in Cricket