..   .     .....
..
.   ..
..
Support Media:It is also referred as alternative media,   nonmeasured media & nontraditional media.It is of two types• Tra...
.
..
Traditional Support Media:It consists following types of adOutdoor Advertisement:5000 yrs old started in GreekIn 1982 it w...
..
Aerial advertisement:• Airplane pulling banners, Skywriting(1200ft  high), & Blimps are the part of it.• Used in Beach, Fa...
..         MOST AMAZING    Pizza hut paid $1million for its 30     ft logo in unmanned Russian     Proton Rocket.
:
Mobile Billboard:• Here mobile vehicle is used to promote  advertisement• Mostly Trucks are used• In US one Truck travel 6...
..
.   ..
..
In store advertisement:Little banner, Poster & Gum sticker are the part of   it.Transit Advertisement:Ad in inside & Outsi...
Inside Cards:• Used in inside of the commuter buses & other  one.• Restaurant, Hotels, & Coaching institute use  this kind...
Outside Poster:• Poster used in outside of buses, Taxis & public  vehicle.• Can be used in side , back & sometime on the  ...
Station Platform & Terminal poster:• Very attractive for of ad for general people• Most of the people cross subway to avoi...
Advantage of Outdoor media:• Wide local coverage• High Frequency• Geographic Flexibility• Creativity• Ability to create aw...
Waste coverage               High costLimited message capability   Measurement problemsWearout                      Image ...
Yellow Page:• It is also a best form of advertisement• In todays world it account prominent place• Mostly used in Industri...
Web-based directories offer convenience and speed                           ..
Advantage:• Wide Availability• Action Orientation• Costs• FrequencyDisadvantage• Market Fragmentation• Timeliness• Lack of...
Advertisement in Movie:Famous in past 7-8 yrsIt is of Two Types• Product placement in movie• Separate Ad(Commercial Ad)Pro...
In Fligh AdMagazine      Catalogue Radio          Videos
Virtual Advertisement:• Placed on the TV like that it appears same as  ground• Mostly it as a duration of 4-8 min• First c...
Chap 13,evaluation of support media
Chap 13,evaluation of support media
Chap 13,evaluation of support media
Chap 13,evaluation of support media
Chap 13,evaluation of support media
Chap 13,evaluation of support media
Chap 13,evaluation of support media
Chap 13,evaluation of support media
Chap 13,evaluation of support media
Chap 13,evaluation of support media
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Chap 13,evaluation of support media

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This slide will give complete view to evaluate supporting media like hoarding ATL & BTL.
Regards
Rajesh Kumar , Manager (Digital Marketing) www.jrinfotech.com

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Chap 13,evaluation of support media

  1. 1. .. . .....
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  3. 3. . ..
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  5. 5. Support Media:It is also referred as alternative media, nonmeasured media & nontraditional media.It is of two types• Traditional support media• Nontraditional support media
  6. 6. .
  7. 7. ..
  8. 8. Traditional Support Media:It consists following types of adOutdoor Advertisement:5000 yrs old started in GreekIn 1982 it was $888 million industriesIn 2005 it increased & reached to $5.8 billionAccount 2.3% world widePreviously dominated by Cigarettes & TobaccoNow dominated by Education & Real EstateMajor reason is innovativeNow 3D technology is usedIn India it accounts 7.2%
  9. 9. ..
  10. 10. Aerial advertisement:• Airplane pulling banners, Skywriting(1200ft high), & Blimps are the part of it.• Used in Beach, Fair, events & sales promotionMOST AMAZINGPizza hut paid $1million for its 30 ft logo in unmanned Russian Proton Rocket.
  11. 11. .. MOST AMAZING Pizza hut paid $1million for its 30 ft logo in unmanned Russian Proton Rocket.
  12. 12. :
  13. 13. Mobile Billboard:• Here mobile vehicle is used to promote advertisement• Mostly Trucks are used• In US one Truck travel 60k miles & create 10million viewers• Interestingly Donkey or Horse is also used
  14. 14. ..
  15. 15. . ..
  16. 16. ..
  17. 17. In store advertisement:Little banner, Poster & Gum sticker are the part of it.Transit Advertisement:Ad in inside & Outside of the public Transport, waiting area, Station, Terminals & SubwayIt is of Three Types• Inside Cards• Outside Poster• Station, platform & Terminal poster
  18. 18. Inside Cards:• Used in inside of the commuter buses & other one.• Restaurant, Hotels, & Coaching institute use this kind of advertisement
  19. 19. Outside Poster:• Poster used in outside of buses, Taxis & public vehicle.• Can be used in side , back & sometime on the roof of vehicle.Like: vert inc-of Boston(US)GPS in their local car
  20. 20. Station Platform & Terminal poster:• Very attractive for of ad for general people• Most of the people cross subway to avoid the crowed• Terminal poster is very attractive & most crowed puller
  21. 21. Advantage of Outdoor media:• Wide local coverage• High Frequency• Geographic Flexibility• Creativity• Ability to create awareness• Efficiency• Effectiveness
  22. 22. Waste coverage High costLimited message capability Measurement problemsWearout Image problems
  23. 23. Yellow Page:• It is also a best form of advertisement• In todays world it account prominent place• Mostly used in Industrial segment(B2B)• More than 8000 YP with 250 publishers• In India famous YP: just dial, Tata YP, Call ezee YPThree form of YP:• Specialized Directories• Internet YP• Other Services
  24. 24. Web-based directories offer convenience and speed ..
  25. 25. Advantage:• Wide Availability• Action Orientation• Costs• FrequencyDisadvantage• Market Fragmentation• Timeliness• Lack of Creativity
  26. 26. Advertisement in Movie:Famous in past 7-8 yrsIt is of Two Types• Product placement in movie• Separate Ad(Commercial Ad)Product placement in movie:• Growing trend in present time.• Product approach the film producer & positioned themselves inside the movie• Like: Aajtak in Chakde, Zee TV in Zameen etc• Car, cold drink, Hotels are the prominent to give ad
  27. 27. In Fligh AdMagazine Catalogue Radio Videos
  28. 28. Virtual Advertisement:• Placed on the TV like that it appears same as ground• Mostly it as a duration of 4-8 min• First came in 1996 in sanfrancisco baseball• ESPN generally do it on Sunday night football game• Now broadly used in Cricket

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