Chap 12,evaluation of PR( Public Relation)

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This slide is useful for the evaluation of public relation management. …

This slide is useful for the evaluation of public relation management.
At the Professor of BSD i deeply analyzed it. I implemented it in IMT-CDL & now it is useful tools in digital marketing concept in JR Infotech (www.jrinfotech.com)

Regards

Rajesh Kumar

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  • 1. .. . .....
  • 2. .. Public Relation:The management function which evaluates public attitudes, & define all the positive & negative point of the company to public.Currently all firm now using PR as integral part of the company. Growth rate of PR in India is about 20%
  • 3. ..
  • 4. A management function• Evaluate public attitudes,• identifies the policies, & procedures of an organization with public interest,• Executes a programme of action to earn public understanding & acceptance
  • 5. Public Relations Management Process . Determination and evaluation of public. attitudes PR Identification of policies and procedures Development and execution of the program
  • 6. Traditional PR Perspective . Customers. Community Investors Public Relations Department Suppliers Government Employees
  • 7. Determining Public Relations Audiences . Internal or Associated External or Independent. Stockholders and Educators Investors Governments Customers and Clients Employees Financial Groups Civic and Business Community Members Organizations Vendors and Suppliers The Media
  • 8. Communicating With Target Audiences . Internal or Associated External or Independent. Newsletters Public relations ads Press releases Bulletin boards Direct mail Conferences Annual reports Research reports
  • 9. • Credibility• Cost Savings• Lead Generation• Image Building
  • 10. Mismanagement