Chap 11,evaluation of internet & interactive media
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Growth in Internet Advertising . 1994 – Advertisements on HotWired. 2000-2002 – 25 percent drop 2005 – Internet advertising at $10 billion 2006 – Internet advertising exceeds $16.9 billion
Internet: Fact• Came in 2nd sept 1969• Connected between UCLA & Stanford university• Developed by US dept of Defense• Approx 1billion user world wide• Approx 600 billion web page exist• World wide web(www) came in 1993• In 2010 internet advt crossed $20 billion• Growth rate of internet is highest in Latin America
.. Interactive Media:It allow for a back and forth flow of information. Here user can participate & modify the form & content of the information they received. Internet is the most advance & sophisticated tools of this interactive marketing. CD, Kiosks, Digital Phone are the some other formOnline search engine like Google, Yahoo are the giant online ad company
Growth reason for consumer market(B2C)• Innovative• Heavy investment for company• Change Life style• Rich money• Time saving
Business to Business(B2B)• Most company deal with website• In 2004 business deal communication was $8.3m• In 2009 it is $25 million• Electronic, shipping, & Travel account for 70% of the deal• Company like Cisco, Dell, Google, Naukri.com, Yatra.com, irctc.com, are the prominent company
American Airlines Encourages Customers to Do It All Online ..
Hot Web Sites .. Facebook Disney.com MySpace Veoh YouTube Funny or Die TMZ.com Discovery.com
Types of Website:• Static• Dynamic• E-Commerce• Portal/Search Engine
Advertising on the Internet (Part 1) . Forms of Internet Advertising. Banners Interstitials Sponsorships Push Technologies Pop-ups/ Pop-unders Links
Banner:The most common form of advtPlace in top, bottom, & side of the websiteInitially it was in high demand but now it is decreasingResponse/click is less than 1%
Pop up/Pop under:Popup:• Small window open at the time of using website• Usually larger than bannerPop under:• It appears underneath of website• Visible only when the user sign out the website
Push technology:• Company push their advt in PC• Identify the IP address of PC & send adLink:Some company use their url in good websiteMoney charges per click