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Chap 11,evaluation of internet & interactive media

Chap 11,evaluation of internet & interactive media



This slide will give complete view & approach of interactive media.

This slide will give complete view & approach of interactive media.


Rajesh Kumar Manager(Digital marketing) www.jrinfotech.com



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    Chap 11,evaluation of internet & interactive media Chap 11,evaluation of internet & interactive media Presentation Transcript

    • .. . .....
    • Growth in Internet Advertising . 1994 – Advertisements on HotWired. 2000-2002 – 25 percent drop 2005 – Internet advertising at $10 billion 2006 – Internet advertising exceeds $16.9 billion
    • Internet: Fact• Came in 2nd sept 1969• Connected between UCLA & Stanford university• Developed by US dept of Defense• Approx 1billion user world wide• Approx 600 billion web page exist• World wide web(www) came in 1993• In 2010 internet advt crossed $20 billion• Growth rate of internet is highest in Latin America
    • .. Interactive Media:It allow for a back and forth flow of information. Here user can participate & modify the form & content of the information they received. Internet is the most advance & sophisticated tools of this interactive marketing. CD, Kiosks, Digital Phone are the some other formOnline search engine like Google, Yahoo are the giant online ad company
    • Comparative Fact• Radio::1922::1960::38:: 50m• TV::1951::1963::13::50m• Cable:1976::1986::10::50m• Internet:1994::1999::5::50m
    • Using Web Sites to Build Image ..
    • Growth reason for consumer market(B2C)• Innovative• Heavy investment for company• Change Life style• Rich money• Time saving
    • Business to Business(B2B)• Most company deal with website• In 2004 business deal communication was $8.3m• In 2009 it is $25 million• Electronic, shipping, & Travel account for 70% of the deal• Company like Cisco, Dell, Google, Naukri.com, Yatra.com, irctc.com, are the prominent company
    • American Airlines Encourages Customers to Do It All Online ..
    • Hot Web Sites .. Facebook Disney.com MySpace Veoh YouTube Funny or Die TMZ.com Discovery.com
    • Types of Website:• Static• Dynamic• E-Commerce• Portal/Search Engine
    • Advertising on the Internet (Part 1) . Forms of Internet Advertising. Banners Interstitials Sponsorships Push Technologies Pop-ups/ Pop-unders Links
    • Banner:The most common form of advtPlace in top, bottom, & side of the websiteInitially it was in high demand but now it is decreasingResponse/click is less than 1%
    • Pop up/Pop under:Popup:• Small window open at the time of using website• Usually larger than bannerPop under:• It appears underneath of website• Visible only when the user sign out the website
    • Push technology:• Company push their advt in PC• Identify the IP address of PC & send adLink:Some company use their url in good websiteMoney charges per click
    • Advantage:• Create Awareness• Generate Interest• Informative• Create a strong Brand• Sales Promotion
    • Disadvantage:• Measurement Problem• Poor reach• Irritation