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Zebra Striping: The Mouse That Roared
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Zebra Striping: The Mouse That Roared

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An overview of research Formulate conducted in 2007 & 2008 into the efficacy of zebra striping, as well as the reaction to that research.

An overview of research Formulate conducted in 2007 & 2008 into the efficacy of zebra striping, as well as the reaction to that research.

Published in: Education, Technology

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  • Hi Kartik

    There are three reasons I don't enable download:
    1. I give this talk at conferences.
    2. Things in the presentation need to be explained properly for them to make sense.
    3. It's part of my intellectual property.

    You're welcome to share a link to this page with whomever you like, embed it on your website or provide links to the zebra striping articles I published on A List Apart (http://www.alistapart.com/articles/zebrastripingdoesithelp/ and http://www.alistapart.com/articles/zebrastripingmoredataforthecase/).

    All the best,
    Jessica
       Reply 
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  • why u are disabled it . . .
    i think there is nothing intersting content having that ppt
    but u can send it my email id i.e
    kartikpareek91@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

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Transcript

  • 1. Zebra Striping the mouse that roared
  • 2. Heading 1 Heading 2 Heading 3 Heading 4 Heading 5
  • 3. Heading 1 Heading 2 Heading 3 Heading 4 Heading 5
  • 4. How could it “help”? • Accuracy • Speed • Preference
  • 5. Experiment 1: Fictional screw data Q Is the screw with minor diameter tolerance of 6g available from the factory outlet?
  • 6. Accuracy – plain vs striped Q3 Q6
  • 7. Proportion correct – plain vs striped 95% confidence intervals Plain 94.3% 91.8% 96.7% Striped 93.9% 91.3% 96.4%
  • 8. Preference
  • 9. Two views of Experiment 1 Limited evidence of Do it if its not too More research + effectiveness hard needed
  • 10. Two views of Experiment 1 Limited evidence of Do it if its not too More research + effectiveness hard needed My experiment shows All you web I’m blind to the + you shouldn’t use developers have problems with my zebra striping been stupid research
  • 11. Experiment 2: Land under rice and coastline Q How much coastline does Cambodia have?
  • 12. Evidence that striped is better Accuracy Question than lined or plain? No How much land under rice does Finland have? No How much land under rice does Japan have? Yes Which country has 7,600 thousand kilometres of coastline? Yes Which country has 2,413 thousand kilometres of coastline? Yes How much coastline does Spain have? No How much coastline does Cambodia have? No Which country has 11,900 hectares of land under rice? Almost Which country has 4,900 hectares of land under rice?
  • 13. Experiment 3: General public preference Q Thinking now about the design of tables. The above picture shows a table presented in six different styles. Please rank these different table styles in order of preference from one to six. Your first choice should be the style that you think does the most to make the table easy to read and use. Your sixth (and last) choice should be the style that you think does the least to make the table easy to read and use.
  • 14. Experiment 3: General public preference
  • 15. Preference
  • 16. Recommendation If you read only one • To stripe or not to stripe? slide today… • Single row stripes • One or two colours • Sufficiently contrasting both text and background • Alternatively, can use white space • Lots more research needed, especially dynamic options • Test if it’s a major component of your application or site • Keep an open mind, join the debate, be constructive!
  • 17. For more information… • Research section of Formulate website: formulate.com.au/research/ • A List Apart • Issue 258, 6 May 2008 – Zebra Striping: Does it Really Help? • Issue 267, 9 September 2008 – Zebra Striping: More Data for the Case
  • 18. Questions & Comments? formulate.com.au

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