5 Minutes On Forms Design

5 Minutes on Forms Design

What is a form? Any tool that is used to capture information for the purpose of providing a service or a product

• Member sign-up / registration • Online stores & e-commerce • Search functions • Front-ends to databases • Quoting & estimation systems • Internal systems & applications (e.g. car booking, leave requests) • Market research surveys ALL ARE FORMS

Most people hate forms… …with good reason…

Both? I work from home…

… and try to enter the right ? details for my organisation

I have my own professional services business…

…maybe I’m in the wrong occupation…

… I do ﬁnd it hard to make sure I don’t miss calls from clients

At least I don’t have to worry about answering internal company feedback surveys ??????

…and I don’t drive a car, so I don’t have to worry about THIS one

 FIXES these sorts of problems  FIXES less obvious problems  PREVENTS new problems

A forms designer is like an architect: they design—but don’t build—the ideal structure for a client’s needs

But unlike some architects, form designers don’t cost the earth, and you get immediate returns for what they do

In fact, a forms designer will save you money

Better designed forms =  More new sales  Greater customer retention  Lower data processing costs  Higher levels of client satisfaction  Edge over your competitors

An example Transacting online e.g. buying goods and services 9 out of 10 (86%) British consumers who conducted transactions online in 2007 had problems completing them Over a third (37%) of those who had problems said they would abandon their transaction entirely Source: 2007 Harris Interactive Survey of Online Customer Behaviour

One business had a 69% increase in successful completion of online transactions after redesigning their online process with an expert Source: http://www.prweb.com/releases/2007/6/prweb531107.htm

We offer  Review  Design  Test for all types of forms

After working with a forms designer, you’ll feel more like this about your forms

http://formulate.com.au With thanks to Error’d on The Daily WTF http://thedailywtf.com/Series/Error_0x27_d.aspx PizzaDude for Rabiohead font http://www.pizzadude.dk/home.php

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5 Minutes On Forms Design

by Formulate Information Design on Feb 21, 2008

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5 Minutes On Forms Design — Presentation Transcript