Introduction of Promotional ServicebyVacation Couponwww.formuladomina.rurd@formuladomina.ru
AdvancedAdvancedPromotional ServicePromotional Servicetunedtunedonon ““marketingmarketingorientedoriented”” CompaniesCompa...
Who we areFormula Domina, already 6 years running in Russian Federation,is a Domina Group’s subsidiary, based in Moscow(ww...
Our philosophy80% of people think vacation is the best present!
Our philosophy…We provide our company client with a strong &effective emotional lever they use to motivatetheir costumersO...
The concept …Good serviceCompany ClientFree Good vacationMore clientsMore client’sloyaltyMore clientsMore client’sloyalty
The service …• We publish 2 times per year a special cataloguefor the exclusive use of Formula Domina couponuser• Catalogu...
Vacation Coupon•Coupon is a kind of “one use onlybonus card”.•Coupon is up to 2 years valid.• Coupon gives final users rig...
We have a common goal with our company client:take care of costumers!We have a common goal with our company client:take ca...
High perceived value of present+Strong Emotional LeverHigh perceived value of present+Strong Emotional LeverWhy it works …...
Promo action …Client shoppinggoods/servicesClient shoppinggoods/servicesClient receive couponand catalogueas a giftClient ...
Loyalty program …Loyalty programNot based on moneyBased on moneyEmotional leverPrivileges Club of loyalcostumersRational l...
ADVERTISING & PR USE…Every one knows that the best advertising is :“mouth to mouth”.Happy and satisfied clients get repeat...
Why is convenient …Advantages using Formula Domina promotional service1. Small cost for high perceivedgift value2. Acceler...
Example of use …Mechanism of promo action:Opening a new bank deposit for at least15000 rubles, client receive FormulaDomin...
Example of use
Example of use• Mechanism of action:• Every 3000 rubles of purchasecostumer receive 1 point• When clients collected 3 poin...
Example of use
Some of our Partners/client companies
Some of our Partners/client companies
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Fd presentation engish 2 14.5.13

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Fd presentation engish 2 14.5.13

  1. 1. Introduction of Promotional ServicebyVacation Couponwww.formuladomina.rurd@formuladomina.ru
  2. 2. AdvancedAdvancedPromotional ServicePromotional Servicetunedtunedonon ““marketingmarketingorientedoriented”” CompaniesCompanies’’needsneedsin order to :in order to :11--increase revenueincrease revenue22-- increase clientincrease clientloyaltyloyalty33-- reach leadership inreach leadership inmarketmarket
  3. 3. Who we areFormula Domina, already 6 years running in Russian Federation,is a Domina Group’s subsidiary, based in Moscow(www.formuladomina.ru ).Domina Group, based in Milan, is a multinational company, worldleader in real estate and tourism, owner of hotel chain(www.dominahotels.com ), including «Domina Coral Bay Hotel, Resort,SPA & Casino Coral Bay» in Sharm El Sheik, malls in Europe and MiddleEast.
  4. 4. Our philosophy80% of people think vacation is the best present!
  5. 5. Our philosophy…We provide our company client with a strong &effective emotional lever they use to motivatetheir costumersOur formula’s U.S.P.Our emotional lever is not the dream of everyone tohave free vacation in the most beautiful place in theworld!There are no restriction in term of business field, goods or services.Every company, wherever running business, needs an effectivepromotional tool.We have the solution, we provide them with what they need!
  6. 6. The concept …Good serviceCompany ClientFree Good vacationMore clientsMore client’sloyaltyMore clientsMore client’sloyalty
  7. 7. The service …• We publish 2 times per year a special cataloguefor the exclusive use of Formula Domina couponuser• Catalogue contains hotels in the most beautifulplace in the world• Most of the hotels belong and are managed byDomina Hotels Group• Catalogue shows hotel’s rack rates and specialrates for coupon user only. Coupon’s user canimmediately see advantages they are gettingusing Formula Domina services;in several selected period and hotels couponuser have free of charge accommodation inB&B for 7 days for 2 persons!!!• Perceived present’s value is up to 1000 euro•100% of coupon user enjoy the advantageousgift. It is not a lottery!
  8. 8. Vacation Coupon•Coupon is a kind of “one use onlybonus card”.•Coupon is up to 2 years valid.• Coupon gives final users right tobook vacation from our catalogueeven free of charge according torules of use published in catalogueitself.• Private customers cannot bycoupon.•Formula Domina sells coupons onlyto selected corporate clients.•Coupon owner can use it personallyor transfer it to another person
  9. 9. We have a common goal with our company client:take care of costumers!We have a common goal with our company client:take care of costumers!Our company client gives gift=coupon to customer upon shopping/getting serviceCustomer/coupon final userenjoy a wonderful vacationCustomer will have againvacation with DOMINA.DOMINA reach one of itsgoal:increase hotel clientsCustomer will use again ourcompany client’s servicethat reaches its goals:It get a loyal client, a repeaterAnd Increase revenueWhy it works …
  10. 10. High perceived value of present+Strong Emotional LeverHigh perceived value of present+Strong Emotional LeverWhy it works …50€Perceivedvalue of gift1000€Average Costfor clientcompany
  11. 11. Promo action …Client shoppinggoods/servicesClient shoppinggoods/servicesClient receive couponand catalogueas a giftClient receive couponand catalogueas a giftClient chose destinationfor vacationVia FD ConciergeClient chose destinationfor vacationVia FD ConciergeClient has one yeartime to choosevacationClient has one yeartime to choosevacationClient have a wonderfulvacationClient have a wonderfulvacation
  12. 12. Loyalty program …Loyalty programNot based on moneyBased on moneyEmotional leverPrivileges Club of loyalcostumersRational leverDiscount Bonuses
  13. 13. ADVERTISING & PR USE…Every one knows that the best advertising is :“mouth to mouth”.Happy and satisfied clients get repeaters (client loyalty) and bringother clients.Coming back from a wonderful vacation your clients will be morethat happy!To present potential or loyal clients with gift is a common use inPublic Relation.Scientific studies confirm that more than 80% of customersconsider vacation the best gift.
  14. 14. Why is convenient …Advantages using Formula Domina promotional service1. Small cost for high perceivedgift value2. Acceleration ofproducts/service sale3. Vertical increment of sale4. Quick introduction of newproduct/service in market5. Local Leadership inmerchandise belonging sector6. Increase of Client’s loyalty7. Quick store empting8. Not tax for present receiver
  15. 15. Example of use …Mechanism of promo action:Opening a new bank deposit for at least15000 rubles, client receive FormulaDomina’s Vacation coupon andcatalogue as a giftResults after a few months of runningaction:• More than 80.000 coupon activatedPromotional campaign:Banners in cityRadio
  16. 16. Example of use
  17. 17. Example of use• Mechanism of action:• Every 3000 rubles of purchasecostumer receive 1 point• When clients collected 3 points hereceive as a present FormulaDomina Catalogue and coupon• Result after 1 months of runningpromo action:• 3250 costumers received couponand catalogue• 2700 activated coupon• 20% increase in average basket• Promotional campaign:• Inside and out side the shops
  18. 18. Example of use
  19. 19. Some of our Partners/client companies
  20. 20. Some of our Partners/client companies

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