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Variable Data Publishing


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A presentation prepared by FORMO about Variable Data Publishing ( VDP )

A presentation prepared by FORMO about Variable Data Publishing ( VDP )

Published in: Business, Technology

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  • 2. WHAT IS VDP? Variable Data Publishing or Variable Data Marketing is customer relationship management at its best. It is data-driven, targeted one-to-one marketing. It offers a way to custom-tailor communications to a specific individual that resonates and motivates them take action.
  • 3. “ Imagine shooting 1 or 100,000 arrows from a single bow simultaneously and having each one hit its intended, ” separate target — right in the bull's-eye. - 2009 Adobe Systems Incorporated
  • 4. HOW DOES IT WORK? VDP is a simple yet effective tool. By merging content with a database, layouts are created that contain copy(text), graphics and imagery that are as individual as each recipient and can be delivered via snail-mail, email, mobile devices and customized web pages called PURLS.
  • 5. This is an example of how data can be variable. This was a postcard that was sent to basketball fans, getting them excited about March Madness.
  • 6. Here a customer’s name is inserted into a layout that contains an image relevant to their lifestyle.
  • 7. Through the direct online interaction via the PURL (personal-URL) you can collect and measure analytics of that specific user. This data compiled with each successive customer contact allows you to further improve your brand’s relevancy to that customer. PURLS provide: • unique user experiences • acquisition of customers interests • an avenue to contact and promote an ongoing dialogue through follow-up emails, texts or calls • collecteddata fine tune existing database to create stronger databases analytics measured & delivered to sales database +marketing print/media campaign PURL connect to customer database +marketing
  • 8. el abri yG l ar el eM ldin h Maxw era ort ble G sw nora Harm dress o 5 1234 e H odora 3 Ad rth e 12 Ea ere, XX ewh XXXX m So XXX This is another example of how DOWNHILL SKIING data can be tailored. now available at turks & caicos sporting club ■ BONEFISHING & DOWNHILL SKIING now available at the greenbrier sporting Club
  • 9. AVAILABLE FE BURARY 1 MAY 1 YOUR SPEC IAL MEMBER BENEFITS EX AT TURKS & CHANGE Elizabeth, CAICOS SPOR as a member of TING CLUB INCLUDES: e Greenbrier Sp a three- island’s night stay in one of th to participate in orting Club, yo guest cocustom three-bedroom e a Member Bene u fits Exchange To are cordially invited Sporting Club safari tettages or in a luxury in Jackson Hole ur at either Sn nt handcraf , Wyoming or ake River at Ambergris Ca ted in africa Turks & Caico y. is special gourmet meal s Sporting Club three sporting club ap creative culins prepared by our proach to the me -night package lets you expe ary team rience the mber amenities one half day already know an and sporting ac water fishin of shallow tivities you d love in a whole g new setting. diving and sn e choice is your or of the only un keling over some mountains of Sn s: lose yourself in the pristine the carribean spoiled reefs left forests and snow ake River Spor in ting Club or ba -capped tropical warmth Data can vary wherever you choose. sk in the turquo a castin of Turks & Ca pursuitsg lesson with our outd ise waters and icos Sporting Cl expert oor ub at Ambergris Cay. a nature tour club’s natura with the list time to rela at calico jac x by our infinity po TO SCHEDU k pavilion ol LE YOUR PR IVATE VISIT CONTACT ME MBER RELA TIONS Gabriella www.tcspor R. Brown gbrown@dps development.c om Jarett and Younghee Kim, 843.266.2127 , you are cordially invited as members of Turks & Caicos Sporting Club AVAILABLEber Benefits Exchange Tour at our sister Sporting to participate in a Mem FEBRUARY 1 APRIL 9 on Hole, Wyoming. Club along the beautiful Snake River in Jacks YOUR SPEC IAL MEMBER BENEFITS EX AT SNAKE RIV CHANGE ER SPORTIN G CLUB INCL UDES: three ni snow kinghts lodging at loverid g resort in jac kson holege includes: two lift tic Benefits Exchange Tour for two ber special Memin kets to jackson Your mounta re hole sort resort in nights exclusive me loveridge snow king threeluivileandlodging at mb nch pr ge er cl hole s te jacksonub’s privaat snake river sporting mountain lo dge tain resort guided two no tickets toejackson hole moun lift snowmobil trip rdic lesson gu and exclusive member privileges at snake river lunchided snowshoe hike sportingnal dogsle te mountain lodge optio club’s priva for an additio dding or heliskii ng nal fee guided snowmobile trip nordic lesson www.snaker iversporting guided snowshoe hike additional fee an optional dogsledding or heliskiing for 1 APRIL 9 PACKAGES AVAILABLE FEBRUARY , CONTACT MEMBER RELATIONS TO SCHEDULE YOUR PRIVATE VISIT Gabriella R. Brown 843.266.2127
  • 10. This was a very successful piece that was sent to private jet owners. The tail # was our connection to the client. Each client’s tail number was custom printed on their invitation. N3557-C
  • 11. Robert, you’ve been cle ared to land on the private jet strip in longest, the Caribbean. With onsite Customs an Immigration, our d 5,700-foot jet strip is fully lighted and and has ample spac paved, e for your Challen ger. You and a guest ar e invited to spend three at Turks & Caicos Sporting Club at Am incredible days bergris Cay. Enjoy some of the finest bonefishing in th e world, indulge in gourmet cuisine, sleep in a luxurio us custom cottage steps away from th just e water’s edge, an d simply relax on 1,100-acre private our island. Whether you prefe r watching the wave s or bone shing in ats, this is your pass the to experience Life, Well Played. W E’V E PR EPAR ED EV ER Y TH IN G TH AT YO CO NF IR M YO U NE ED UR IT IN ER AR Y AT WWW.TCSPORT INGCLUB.COM / N2357 1 if you have any qu estions please ca ll nicole tolbert 877.815.1300 Variable data such as name, plane model, personal URL (PURL) are shown here.
  • 12. This is an example of a PURL - their personalized web site. It contains information specific only to that individual such as a customized offer or invitation that speaks to their interests.
  • 13. WHY SHOULD YOU USE VDP? Research has shown that customized communications can significantly increase response to lead generation, brand loyalty and traffic generation. It can be used to: • acquire leads • increase sales • secure brand loyalty
  • 14. WHERE ARE VDP SOLUTIONS BEING APPLIED SUCCESSFULLY TODAY? In Everything. The flexibility and scalability of VDP yields a broad set of applications, from basic data merge for business correspondence to highly complex, customized promotional pieces — with recipients ranging from one to one million. Applications can include: • direct mail • packaging • signage • statements • sales collateral • newsletters • catalogs • membership kits (and that’s just the beginning)
  • 15. WHEN IS A GOOD TIME TO INCORPORATE VDP INTO YOUR MARKETING CAMPAIGNS? Anytime. VDP can be used for any scope of project.