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Topic: Changes in flight routines for business travelers
Due to the economic crisis the number of flights in the business category decreased significantly, the recommended category for the majority of business travelers was downgraded from business to economy (“Woodclass ”).
The performances of the airlines have changed. American airlines has gone down to a level that can not be accepted. In Europe – especially in Germany with Lufthansa – it is still in line with the demands.
“ In Europe it is still fine. But if you fly in the States it is like driving in a dirty bus: not only the dirt, but the function of the seats, the old age of the crew, no cleaning personal between two flights – the crew has to remove the trash.”
Safety is the major request of all business traveler and the German Lufthansa fulfills this in a perfect way.
Reliability is a very strong driver for business traveler (i.e. in time arrivals etc)
Service is also mentioned from every business traveler. Interestingly there are two dimensions: Functional service regarding features like upgrading, good food, entertainment, fast lanes, lounges, cleanliness, perfect organization of the complete booking and flying process and: Emotional service regarding personal touch from the ground staff as well as from the crew regarding manners and personal engagement.
“ I like it very much, when the crew has recognized me and talks to me with my name.”
“ I fly so often, that I need the feeling of being home.”
“ I need that feeling to be in good hands.”
Ecology, carbon foot print does not play a major role.
Only one single person mentioned a green aspect in relation with flying.
Topic: Changes in flight tourism industry for holiday travelers
Reduction of the amount of holiday trips due to cost reasons.
“ I have reduced my holidays flights simple because of the costs.”
“ When I check the price for a long-haul flight I think it over if it is necessary to fly to the
States or if Europe doesn’t have destinations that are as nice and even German
destinations might be fine.”
“ As flights have become so expensive I take the train to my holiday destination.”
Due to the many offers of LCC holidays makers embrace the idea to make short-trips. “ I could not imagine ten years ago that I would fly to Rome in the morning and be back in the night.” “The whole world has turned into a village.”
Most of the holiday makers book via internet. In case that they book via tourist agent they collect information about their flights and the holiday destinations in the internet. The online experience can already be a holiday experience!
“ I always book via internet. First I look for flights on the homepage of the airline. Than I
check generic travel portals which gives me an overview of all cheap flights to my
destination.” “I check online the price of my flight.”
“ Searching in the internet is almost a little bit of holiday.”