Presented by: Jonathan Miller, CEO, Forge Business USA Inc.

Poll Question Do you manage affiliate programs on multiple platforms and networks? If so how many are you running 1 2 to 4 5 to 8 8 and above

Poll Question

Do you manage affiliate programs on multiple platforms and networks?

If so how many are you running

1

2 to 4

5 to 8

8 and above

For the purposes of this presentation we’ve simplified the terminology we use. When I refer to networks or Campaigns I am referring to all or individual partners, including CPA networks, Affiliate Networks and any other partner that we may implement a performance tracked campaign with. When I refer to the Channel I am referring to the collective networks as a whole.

For the purposes of this presentation we’ve simplified the terminology we use.

When I refer to networks or Campaigns I am referring to all or individual partners, including CPA networks, Affiliate Networks and any other partner that we may implement a performance tracked campaign with.

When I refer to the Channel I am referring to the collective networks as a whole.

To gain incremental sales merchants need to be in multiple networks & operate multiple affiliate programs. Resulted in increased multi-network sales Tracking complexity & ROE measurement. Single Affiliate Programs / Multiple Programs view Capture Affiliates unique to specific networks

To gain incremental sales merchants need to be in multiple networks & operate multiple affiliate programs.

Resulted in increased multi-network sales Tracking complexity & ROE measurement.

Single Affiliate Programs / Multiple Programs view

Capture Affiliates unique to specific networks

Developing an integrated affiliate strategy across multiple platforms requires that you Identify specific opportunities in each platform Ensure that the platforms tracking and reporting technology meets your requirements That the platform allows you to download reporting for use in your own systems Have access to advanced BI tools to collate and analyze the business intelligence.

Developing an integrated affiliate strategy across multiple platforms requires that you

Identify specific opportunities in each platform

Ensure that the platforms tracking and reporting technology meets your requirements

That the platform allows you to download reporting for use in your own systems

Have access to advanced BI tools to collate and analyze the business intelligence.

Few affiliate networks currently provide XML interfaces to collect BI data Labor intensive process to collate and format data from disparate sources No single standard naming convention for metrics across networks.

Few affiliate networks currently provide XML interfaces to collect BI data

Labor intensive process to collate and format data from disparate sources

No single standard naming convention for metrics across networks.

Multi platform diverse data sources

Revenues Expenses / Net Profit ROE /Growth Number of Sales Sales Revenue Commissions Cancellations Traffic Stats Conversion Metrics Affiliate Metrics

Platforms require integration code addition. Risk exists that sales could be recorded by multiple platforms, as visitors could have multiple cookies on their pc’s Ensure your shopping cart can track ‘landing page’ or ‘referrer source’ sales Assign Dedicated Landing Pages Validate Sales Manually

Platforms require integration code addition.

Risk exists that sales could be recorded by multiple platforms, as visitors could have multiple cookies on their pc’s

Ensure your shopping cart can track ‘landing page’ or ‘referrer source’ sales

Assign Dedicated Landing Pages

Validate Sales Manually

There are a number of key success indicators you need to monitor when running a multi-network channel, but I’ll highlight 3 for this presentation Channel / Network Revenues Channel / Network Profitability / ROE Channel / Network Marketing Reach

There are a number of key success indicators you need to monitor when running a multi-network channel, but I’ll highlight 3 for this presentation

Channel / Network Revenues

Channel / Network Profitability / ROE

Channel / Network Marketing Reach

Revenues Revenue is the primary key indicator of the success of your channel. Before reporting revenues - define revenues within organization gross sales, sales less cost of sales, sales less shipping etc. Revenue is a trend reporter Cannot be measured in Isolation Trend Analysis from 3 perspectives Gross revenue, over time. Key indicator of the success & growth of the overall channel Monthly Comparative network revenue Segments the revenue contributions by network and identifies top performers Cumulative Network contribution over all time, Shows the relative strength and lifetime value of the networks within your channel

Revenues

Revenue is the primary key indicator of the success of your channel.

Before reporting revenues - define revenues within organization

gross sales, sales less cost of sales, sales less shipping etc.

Revenue is a trend reporter

Cannot be measured in Isolation

Trend Analysis from 3 perspectives

Gross revenue, over time.

Key indicator of the success & growth of the overall channel

Monthly Comparative network revenue

Segments the revenue contributions by network and identifies top performers

Cumulative Network contribution over all time,

Shows the relative strength and lifetime value of the networks within your channel

Return On Expenditure ROE influencers: Sales Revenue, Platform Costs, Affiliate Commissions, Product Profitability, mix of products ROE Litmus test for Channel and campaign PROFITABILITY & GROWTH ROE enables proactive campaign management ROE is calculated on an overall channel and per platform basis Provides an accurate and high level overview

Return On Expenditure

ROE influencers:

Sales Revenue, Platform Costs, Affiliate Commissions, Product Profitability, mix of products

ROE Litmus test for Channel and campaign PROFITABILITY & GROWTH

ROE enables proactive campaign management

ROE is calculated on an overall channel and per platform basis

Provides an accurate and high level overview

Brand Distribution ROE does not account for Brand Presence Value Marketing Reach Metrics measure Impressions, Clicks, Visitors, Sales, New Customer Acquisitions Backed out into an effective CPM & compared to traditional Media Purchases – to benchmark other marketing efforts within the organization. The objective is NOT to prove that the channel is cheaper – but to show sustainability.

Brand Distribution

ROE does not account for Brand Presence Value

Marketing Reach Metrics measure

Impressions, Clicks, Visitors, Sales, New Customer Acquisitions

Backed out into an effective CPM & compared to traditional Media Purchases – to benchmark other marketing efforts within the organization.

The objective is NOT to prove that the channel is cheaper – but to show sustainability.

For more information on our services please visit www.forgebusiness.com

For more information on our services please visit www.forgebusiness.com