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Affiliate Summit Recap
 

Affiliate Summit Recap

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Show and Tell of the Affililiate Summit Las Vegas 2008.

Show and Tell of the Affililiate Summit Las Vegas 2008.

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    Affiliate Summit Recap Affiliate Summit Recap Presentation Transcript

    • What’s new in Affiliate marketing Just one man’s opinion of what we saw, did and heard. It’s “only an opinion” ;-)
      • 36 hours to fly there for the Forge Team
      • 2800 attendees
      • 3 days of networking / meetings /
      • sessions / late nights / later mornings
      • Over 200 exhibitors
      • Over 20 panels / workshops / speeches / pitches.
      • 1 Forge Sponsored Affiliate Bash
      We stole Nelson’s passport at JFK. Love the look on his face! Click for Full hilarious story on our blog
    •  
      • Real Time blog feed as Jason was speaking:
      • 10:15am “Affiliate people doing spam can abuse these systems only so much before they collapse.”
      • 10:15am “We’re tolerant of these people polluting the web. Affiliate companies are enabling the polluters of the well and turning a blind eye.”
      • 10:20am “Truth is, much of this affiliate stuff is bullshit ponzi scheme where people got lucky and made a lot of money not doing much.”
      • 10:22am “The internet has turned into a criminal mindset game.”
      • 10:22am Calacanis busting Shoemoney, Zac Johnson and the guys who post their earning checks.
      • Sheesh Calacanis - a little down on affiliate marketing or what? No really, don’t hold back, tell us what you really think!
      • Are you an affiliate marketer? You suck! Calacanis.
      • I say grow some skin and really think about what this guy is saying
      • There ARE internet marketers out there who are making a mess of the Internet.
      • What matters is this is what a not insignificant portion of the world outside of our little industry thinks about us.
      • Every time you see a PPC advertiser beating out your good ads and driving up your prices with some sneaky tactic, think about this keynote.
      • Every time your minimum bids get jacked up or your ads get deactivated for “quality issues”, think about this keynote.
      • Every time you look at a search result page and wonder why the hell that crappy site got ranked above yours, think about this keynote.
    •  
      • James Martell, the Forge boys
      • In full gear and the MyJewelryBox
      • crew
    •  
    •  
      • Haiko de Poel, Jr., who runs AbestWeb , took the Affiliate Marketing Advocate Award
      • Brian Littleton of ShareASale.com . Selected as Legend of the Year
    • Connie and Jon partying till dawn
    • Mysterious Missy, Spectacular Shawn surrounding Sam
      • Only those we caught / took notes / didn't sleep through ;-) Some great , some excellent, some we missed.
      • A blend of advanced and introduction to the industry.
      • Websites without video will go the way of the dinosaur.
      • More video content means a wider long-tail.
      • There is a wealth of opportunity for (affiliate) marketers to use video in innovative ways.
        • Product Demo’s
        • Testimonials
        • Funny Viral Movies featuring product placements
        • Embedded tracking
      • Direct Navigation traffic converts twice as much as search traffic
      • Prices of domains are soaring
      • Brand Name direct domains values like Diamond.com = $5 Mil +++
      • Good Direct domain = $10K +++ monthly passive income
      • Hunt expiring domains
      • Simple search terms domains names
      • Use moniker or other auction sites to buy / sell domains.
      • With almost 50% of Internet users now creating and sharing their own content, this new medium is changing how markets operate and how companies communicate with consumers.
      • YEA H RIGHT.
      • The key take-away is:
        • It’s got to work / we believe it MUST work / it makes sense that it should work / but nobody’s cracked the formula.
        • There are very few successes translating Social Media into Purchasing behaviour.
      • How to future proof your SEO efforts
        • Be a white hat webmaster.... Build relevant content...... Don’t build for spiders / build for consumers.
      • Affiliate PPC. Brand enhancement or bid escalation?
        • Have T&C’s
        • Brand representation guidelines / trade name usage & protection / keyword price guidelines.
    • Forge Affiliate Dinner ShareASale Party View from the Palms Some Old Timers at the Bar
      • Forge Sponsored the Affiliate Bash at Tao
      • We spent a fortune. Apparently everyone enjoyed it.
      • We don’t remember much
      • Multi-network Affiliate Program Management
      • Enterprise Level eCommerce solutions, full service hosting, integration & management
      • E-Mail Marketing Solutions
        • USA & South African Affiliate Networks
        • Largest network in South Africa
        • Over 8,000 SA publishers
        • Over 135,000 US & international Publishers
      • US:  1-800-841-1369 /   SA:   +27-86-10-FORGE (36743)
      • UK:  0808-234-7039  /   CAN:  1-866-761-5644