What’s new in Affiliate marketing Just one man’s opinion of what we saw, did and heard. It’s “only an opinion” ;-)
<ul><li>36 hours to fly there for the Forge Team </li></ul><ul><li>2800 attendees </li></ul><ul><li>3 days of networking /...
 
<ul><li>Real Time blog feed as Jason was speaking: </li></ul><ul><li>10:15am “Affiliate people doing spam can abuse these ...
<ul><li>Sheesh Calacanis - a little down on affiliate marketing or what? No really, don’t hold back, tell us what you real...
<ul><li>Every time you see a PPC advertiser beating out your good ads and driving up your prices with some sneaky tactic, ...
 
<ul><li>James Martell, the Forge boys </li></ul><ul><li>In full gear and the  MyJewelryBox </li></ul><ul><li>crew </li></ul>
 
 
<ul><li>Haiko de Poel, Jr., who runs  AbestWeb , took the Affiliate Marketing Advocate Award </li></ul><ul><li>Brian Littl...
Connie and Jon partying till dawn
Mysterious Missy, Spectacular Shawn surrounding Sam
<ul><li>Only those we caught / took notes / didn't sleep through ;-)  Some great , some excellent, some we missed. </li></...
<ul><li>Websites without video will go the way of the dinosaur.  </li></ul><ul><li>More video content means a wider long-t...
<ul><li>Direct Navigation traffic converts twice as much as search traffic </li></ul><ul><li>Prices of domains are soaring...
<ul><li>With almost 50% of Internet users now creating and sharing their own content, this new medium is changing how mark...
<ul><li>How to future proof your SEO efforts </li></ul><ul><ul><li>Be a white hat webmaster.... Build relevant content.......
Forge Affiliate Dinner ShareASale Party View from the Palms Some Old Timers at the Bar
<ul><li>Forge Sponsored the Affiliate Bash at Tao </li></ul><ul><li>We spent a fortune.  Apparently everyone enjoyed it. <...
<ul><li>Multi-network Affiliate Program Management </li></ul><ul><li>Enterprise Level eCommerce solutions, full service ho...
<ul><ul><li>USA & South African Affiliate Networks </li></ul></ul><ul><ul><li>Largest network in South Africa </li></ul></...
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Affiliate Summit Recap

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Show and Tell of the Affililiate Summit Las Vegas 2008.

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Affiliate Summit Recap

  1. 1. What’s new in Affiliate marketing Just one man’s opinion of what we saw, did and heard. It’s “only an opinion” ;-)
  2. 2. <ul><li>36 hours to fly there for the Forge Team </li></ul><ul><li>2800 attendees </li></ul><ul><li>3 days of networking / meetings / </li></ul><ul><li>sessions / late nights / later mornings </li></ul><ul><li>Over 200 exhibitors </li></ul><ul><li>Over 20 panels / workshops / speeches / pitches. </li></ul><ul><li>1 Forge Sponsored Affiliate Bash </li></ul>We stole Nelson’s passport at JFK. Love the look on his face! Click for Full hilarious story on our blog
  3. 4. <ul><li>Real Time blog feed as Jason was speaking: </li></ul><ul><li>10:15am “Affiliate people doing spam can abuse these systems only so much before they collapse.” </li></ul><ul><li>10:15am “We’re tolerant of these people polluting the web. Affiliate companies are enabling the polluters of the well and turning a blind eye.” </li></ul><ul><li>10:20am “Truth is, much of this affiliate stuff is bullshit ponzi scheme where people got lucky and made a lot of money not doing much.” </li></ul><ul><li>10:22am “The internet has turned into a criminal mindset game.” </li></ul><ul><li>10:22am Calacanis busting Shoemoney, Zac Johnson and the guys who post their earning checks. </li></ul>
  4. 5. <ul><li>Sheesh Calacanis - a little down on affiliate marketing or what? No really, don’t hold back, tell us what you really think! </li></ul><ul><li>Are you an affiliate marketer? You suck! Calacanis. </li></ul><ul><li>I say grow some skin and really think about what this guy is saying </li></ul><ul><li>There ARE internet marketers out there who are making a mess of the Internet. </li></ul><ul><li>What matters is this is what a not insignificant portion of the world outside of our little industry thinks about us. </li></ul>
  5. 6. <ul><li>Every time you see a PPC advertiser beating out your good ads and driving up your prices with some sneaky tactic, think about this keynote. </li></ul><ul><li>Every time your minimum bids get jacked up or your ads get deactivated for “quality issues”, think about this keynote. </li></ul><ul><li>Every time you look at a search result page and wonder why the hell that crappy site got ranked above yours, think about this keynote. </li></ul>
  6. 8. <ul><li>James Martell, the Forge boys </li></ul><ul><li>In full gear and the MyJewelryBox </li></ul><ul><li>crew </li></ul>
  7. 11. <ul><li>Haiko de Poel, Jr., who runs AbestWeb , took the Affiliate Marketing Advocate Award </li></ul><ul><li>Brian Littleton of ShareASale.com . Selected as Legend of the Year </li></ul>
  8. 12. Connie and Jon partying till dawn
  9. 13. Mysterious Missy, Spectacular Shawn surrounding Sam
  10. 14. <ul><li>Only those we caught / took notes / didn't sleep through ;-) Some great , some excellent, some we missed. </li></ul><ul><li>A blend of advanced and introduction to the industry. </li></ul>
  11. 15. <ul><li>Websites without video will go the way of the dinosaur. </li></ul><ul><li>More video content means a wider long-tail. </li></ul><ul><li>There is a wealth of opportunity for (affiliate) marketers to use video in innovative ways. </li></ul><ul><ul><li>Product Demo’s </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Funny Viral Movies featuring product placements </li></ul></ul><ul><ul><li>Embedded tracking </li></ul></ul>
  12. 16. <ul><li>Direct Navigation traffic converts twice as much as search traffic </li></ul><ul><li>Prices of domains are soaring </li></ul><ul><li>Brand Name direct domains values like Diamond.com = $5 Mil +++ </li></ul><ul><li>Good Direct domain = $10K +++ monthly passive income </li></ul><ul><li>Hunt expiring domains </li></ul><ul><li>Simple search terms domains names </li></ul><ul><li>Use moniker or other auction sites to buy / sell domains. </li></ul>
  13. 17. <ul><li>With almost 50% of Internet users now creating and sharing their own content, this new medium is changing how markets operate and how companies communicate with consumers. </li></ul><ul><li>YEA H RIGHT. </li></ul><ul><li>The key take-away is: </li></ul><ul><ul><li>It’s got to work / we believe it MUST work / it makes sense that it should work / but nobody’s cracked the formula. </li></ul></ul><ul><ul><li>There are very few successes translating Social Media into Purchasing behaviour. </li></ul></ul>
  14. 18. <ul><li>How to future proof your SEO efforts </li></ul><ul><ul><li>Be a white hat webmaster.... Build relevant content...... Don’t build for spiders / build for consumers. </li></ul></ul><ul><li>Affiliate PPC. Brand enhancement or bid escalation? </li></ul><ul><ul><li>Have T&C’s </li></ul></ul><ul><ul><li>Brand representation guidelines / trade name usage & protection / keyword price guidelines. </li></ul></ul>
  15. 19. Forge Affiliate Dinner ShareASale Party View from the Palms Some Old Timers at the Bar
  16. 20. <ul><li>Forge Sponsored the Affiliate Bash at Tao </li></ul><ul><li>We spent a fortune. Apparently everyone enjoyed it. </li></ul><ul><li>We don’t remember much </li></ul>
  17. 21. <ul><li>Multi-network Affiliate Program Management </li></ul><ul><li>Enterprise Level eCommerce solutions, full service hosting, integration & management </li></ul><ul><li>E-Mail Marketing Solutions </li></ul>
  18. 22. <ul><ul><li>USA & South African Affiliate Networks </li></ul></ul><ul><ul><li>Largest network in South Africa </li></ul></ul><ul><ul><li>Over 8,000 SA publishers </li></ul></ul><ul><ul><li>Over 135,000 US & international Publishers </li></ul></ul><ul><li>US:  1-800-841-1369 /   SA:   +27-86-10-FORGE (36743) </li></ul><ul><li>UK:  0808-234-7039  /   CAN:  1-866-761-5644 </li></ul>

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