Affiliate Marketing In 137 Seconds
Upcoming SlideShare
Loading in...5
×
 

Affiliate Marketing In 137 Seconds

on

  • 845 views

Affiliate marketing in 137 seconds, a case study from south africa.

Affiliate marketing in 137 seconds, a case study from south africa.

Statistics

Views

Total Views
845
Views on SlideShare
845
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • k
  • k

Affiliate Marketing In 137 Seconds Affiliate Marketing In 137 Seconds Presentation Transcript

  • All you need to know aboutAffiliate Marketingin just 137 seconds30 minutes!
    Branding. Leads. Sales. Results.
  • 8 year track record in Online Performance Based Marketing.
    Providing Technology, Implementation, Consulting & Outsourced services.
    About Forge Media
  • OfferForge.com Affiliate Network
    Performance Based Affiliate Network
    USA, Canada, UK, South Africa.
    Market Place for Advertisers to meet Publishers
    Large brand name advertisers.
    8,000 South African publishers
    Over 14,000 International publishers
  • Why online marketing makes sense
    Focused & Targeted
    Interactive & Fun
    Tracked & Measurable
    Highly Cost Effective
    SA Internet usage is growing exponentially. Falling connectivity costs, mobile access surges and increased international bandwidth is driving online behaviour.
  • Why use Online Marketing?
  • South African Online Demographics
    • Highly active connected community.
    • +4 Million PC based web browsers & 3 Million Mobile WAP portal / web browsers
    • There are over 1500 online stores in South Africa
    • New Media crosses LSM from 5 – 10 effectively
    • Reducing connection costs & increased bandwidth will skyrocket user base
    • Kulula.com first to reach R1,8 Billion in Sales
    • ABSA just passed the 1 million online banking user mark
    • OfferForge manages advertising on over 8,000 websites targeting SA consumers
  • Why Performance Based Marketing?
  • Affiliate Media Buying Models
  • Long Tail Media in Action
    10
    Large audience
    mainstream
    Small audience
    influentials
  • Are you on Niche but Powerful
    Highly ranked & influential “Long Tail” sites?
  • There are few “high traffic” SA portals - but – thousands of untapped niche sites attracting loyal smaller audiences.
    They’re the LONG TAIL of Advertising.
    When used effectively the Long Tail reach more visitors & have a powerful influence on consumers!
  • Low Ad serving capacity
    No basis for CPM valuation
    Complex to negotiate
    No Independent Tracking
    No Media Buying Contacts
    No ‘predefined’ Rules
    The Problem with Buying Long Tail Media
  • Performance Based Marketing
    Pay only for Results = Reduce Risk
    Independent Tracking = Accountability
    Centralized Payment = Streamlined Operation
    More Publishers = Greater Impact
    On Demand Reporting = Full Transparency
    The Solution?
  • What you should Measure
    Ad Creative: Track your performance on Flash, Animated Gif, text, HTML, Embedded Video, Social Media or Games
    Impressions & Visitors: The number of times your advertising is served
    Frequency Cap: Limiting the campaign display using total impressions, clicks, repeated views or actions
    Ad-Targeting: Restricting cost based on country, Time of day, Dates, contextually relevant page information
  • What you should Measure
    Unique Users: The number of individuals who visit your site, see an ad or take action on an ad.
    CTR: The click through rate (impressions / clicks)
    Conversion goals: Setting up specific targeted activities (brand distribution, clicks, leads, page views)
    Conversion Tracking: Because Returns Matter!
  • Why Advertisers trust Affiliate Marketing
  • Why Publishers love Affiliate Marketing
  • EasyAds Integrated!
    With our new EasyAds platform
    Monetizing sites is simple and fast
    Real time eCPM optimization
    Individual to each publisher
    Better Returns than Contextual Ads
  • 20