Affiliate Marketing In 137 Seconds
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Affiliate Marketing In 137 Seconds



Affiliate marketing in 137 seconds, a case study from south africa.

Affiliate marketing in 137 seconds, a case study from south africa.



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Affiliate Marketing In 137 Seconds Affiliate Marketing In 137 Seconds Presentation Transcript

  • All you need to know aboutAffiliate Marketingin just 137 seconds30 minutes!
    Branding. Leads. Sales. Results.
  • 8 year track record in Online Performance Based Marketing.
    Providing Technology, Implementation, Consulting & Outsourced services.
    About Forge Media
  • Affiliate Network
    Performance Based Affiliate Network
    USA, Canada, UK, South Africa.
    Market Place for Advertisers to meet Publishers
    Large brand name advertisers.
    8,000 South African publishers
    Over 14,000 International publishers
  • Why online marketing makes sense
    Focused & Targeted
    Interactive & Fun
    Tracked & Measurable
    Highly Cost Effective
    SA Internet usage is growing exponentially. Falling connectivity costs, mobile access surges and increased international bandwidth is driving online behaviour.
  • Why use Online Marketing?
  • South African Online Demographics
    • Highly active connected community.
    • +4 Million PC based web browsers & 3 Million Mobile WAP portal / web browsers
    • There are over 1500 online stores in South Africa
    • New Media crosses LSM from 5 – 10 effectively
    • Reducing connection costs & increased bandwidth will skyrocket user base
    • first to reach R1,8 Billion in Sales
    • ABSA just passed the 1 million online banking user mark
    • OfferForge manages advertising on over 8,000 websites targeting SA consumers
  • Why Performance Based Marketing?
  • Affiliate Media Buying Models
  • Long Tail Media in Action
    Large audience
    Small audience
  • Are you on Niche but Powerful
    Highly ranked & influential “Long Tail” sites?
  • There are few “high traffic” SA portals - but – thousands of untapped niche sites attracting loyal smaller audiences.
    They’re the LONG TAIL of Advertising.
    When used effectively the Long Tail reach more visitors & have a powerful influence on consumers!
  • Low Ad serving capacity
    No basis for CPM valuation
    Complex to negotiate
    No Independent Tracking
    No Media Buying Contacts
    No ‘predefined’ Rules
    The Problem with Buying Long Tail Media
  • Performance Based Marketing
    Pay only for Results = Reduce Risk
    Independent Tracking = Accountability
    Centralized Payment = Streamlined Operation
    More Publishers = Greater Impact
    On Demand Reporting = Full Transparency
    The Solution?
  • What you should Measure
    Ad Creative: Track your performance on Flash, Animated Gif, text, HTML, Embedded Video, Social Media or Games
    Impressions & Visitors: The number of times your advertising is served
    Frequency Cap: Limiting the campaign display using total impressions, clicks, repeated views or actions
    Ad-Targeting: Restricting cost based on country, Time of day, Dates, contextually relevant page information
  • What you should Measure
    Unique Users: The number of individuals who visit your site, see an ad or take action on an ad.
    CTR: The click through rate (impressions / clicks)
    Conversion goals: Setting up specific targeted activities (brand distribution, clicks, leads, page views)
    Conversion Tracking: Because Returns Matter!
  • Why Advertisers trust Affiliate Marketing
  • Why Publishers love Affiliate Marketing
  • EasyAds Integrated!
    With our new EasyAds platform
    Monetizing sites is simple and fast
    Real time eCPM optimization
    Individual to each publisher
    Better Returns than Contextual Ads
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