Affiliate Marketing In 137 Seconds

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Affiliate marketing in 137 seconds, a case study from south africa.

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  • Affiliate Marketing In 137 Seconds

    1. 1.
    2. 2. All you need to know aboutAffiliate Marketingin just 137 seconds30 minutes!<br />Branding. Leads. Sales. Results.<br />
    3. 3. 8 year track record in Online Performance Based Marketing.<br />Providing Technology, Implementation, Consulting & Outsourced services.<br />About Forge Media <br />
    4. 4. OfferForge.com Affiliate Network<br />Performance Based Affiliate Network <br />USA, Canada, UK, South Africa.<br />Market Place for Advertisers to meet Publishers<br />Large brand name advertisers.<br />8,000 South African publishers<br />Over 14,000 International publishers<br />
    5. 5. Why online marketing makes sense<br />Focused & Targeted<br />Interactive & Fun<br />Tracked & Measurable<br />Highly Cost Effective<br />SA Internet usage is growing exponentially. Falling connectivity costs, mobile access surges and increased international bandwidth is driving online behaviour. <br />
    6. 6. Why use Online Marketing?<br />
    7. 7. South African Online Demographics<br /><ul><li>Highly active connected community.
    8. 8. +4 Million PC based web browsers & 3 Million Mobile WAP portal / web browsers
    9. 9. There are over 1500 online stores in South Africa
    10. 10. New Media crosses LSM from 5 – 10 effectively
    11. 11. Reducing connection costs & increased bandwidth will skyrocket user base
    12. 12. Kulula.com first to reach R1,8 Billion in Sales
    13. 13. ABSA just passed the 1 million online banking user mark
    14. 14. OfferForge manages advertising on over 8,000 websites targeting SA consumers </li></li></ul><li>Why Performance Based Marketing?<br />
    15. 15. Affiliate Media Buying Models<br />
    16. 16. Long Tail Media in Action<br />10<br />Large audience<br />mainstream<br />Small audience<br />influentials<br />
    17. 17. Are you on Niche but Powerful<br />Highly ranked & influential “Long Tail” sites?<br />
    18. 18. There are few “high traffic” SA portals - but – thousands of untapped niche sites attracting loyal smaller audiences. <br />They’re the LONG TAIL of Advertising.<br />When used effectively the Long Tail reach more visitors & have a powerful influence on consumers! <br />
    19. 19. Low Ad serving capacity<br />No basis for CPM valuation<br />Complex to negotiate<br />No Independent Tracking<br />No Media Buying Contacts<br />No ‘predefined’ Rules<br />The Problem with Buying Long Tail Media<br />
    20. 20. Performance Based Marketing<br />Pay only for Results = Reduce Risk<br />Independent Tracking = Accountability<br />Centralized Payment = Streamlined Operation<br />More Publishers = Greater Impact<br />On Demand Reporting = Full Transparency<br />The Solution?<br />
    21. 21. What you should Measure<br />Ad Creative: Track your performance on Flash, Animated Gif, text, HTML, Embedded Video, Social Media or Games<br />Impressions & Visitors: The number of times your advertising is served<br />Frequency Cap: Limiting the campaign display using total impressions, clicks, repeated views or actions<br />Ad-Targeting: Restricting cost based on country, Time of day, Dates, contextually relevant page information<br />
    22. 22. What you should Measure<br />Unique Users: The number of individuals who visit your site, see an ad or take action on an ad.<br />CTR: The click through rate (impressions / clicks)<br />Conversion goals: Setting up specific targeted activities (brand distribution, clicks, leads, page views)<br />Conversion Tracking: Because Returns Matter!<br />
    23. 23. Why Advertisers trust Affiliate Marketing<br />
    24. 24. Why Publishers love Affiliate Marketing<br />
    25. 25. EasyAds Integrated!<br />With our new EasyAds platform<br />Monetizing sites is simple and fast<br />Real time eCPM optimization<br />Individual to each publisher<br />Better Returns than Contextual Ads<br />
    26. 26. 20<br />

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