Affiliate Marketing For Agencies.

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Affiliate Marketing should form part of any media plan. Take a look at what Affiliate Marketing can do for your clients!

Affiliate Marketing should form part of any media plan. Take a look at what Affiliate Marketing can do for your clients!

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  • AND SOUTH AFRICANS ARE NOT FAR BEHIND!
  • By agreeing a success fee for Predefined ActionsThe advertiser mitigates riskThe publisher increases their advertising value
  • Complex to negotiate effective one-to-one media buys with long tail sites. Individually some don’t have enough traffic to warrant the effort!Publishers of these sites cannot value their community on a CPM basis
  • Hall BloggersTweet Gogi BBQ trucks Fast Food Flash MobsOld Spice personalization How are consumers in the future going to change the way they’re going to behave?Content / brands / media are consumed differently by generation z – the natural web users.Spain – dieselinstore facebook mirrorFoursquare starbucksWhy people share – the power of networks – we share information to find like minded people and connect with them -

Transcript

  • 1. WHATISAFFILIATEMARKETING
  • 2. Affiliate marketing is like teen sex.Everyone wants to do it. Nobody’s sure how.
  • 3. Officially, though, affiliatemarketing is not like teensex.**phew
  • 4. Affiliate marketing is an umbrella term for the processes, technologiesand activities that enable performance based marketing relationships,through which affiliates earn revenue for connecting consumers tobrands.
  • 5. IT’S THE PLACE WHERE MARKETING SAVVY MEETS GEEK
  • 6. WHYSHOULDYOUCARE
  • 7. AFFILIATE MARKETING = RELEVANT TRANSPARENTRESULTS DRIVEN PERFORMANCE ACCOUNTABLE SUSTAINABLE SIMPLE. EFFECTIVE. RESULTS
  • 8. Would you like to ensure aconstant supply ofnew business,risk free?
  • 9. Ok, then you have to sitthrough the wholepresentation first!
  • 10. HOW AFFILIATE MARKETING WORKS Affiliates Create Affiliates Advertise Relationships with your Products and Business Like Yours Services Affiliates are Paid for Visitors Interact with Increasing Your your Advertisements Sales Your Website Receives Customers Purchase Interested Internet Your Products and Users Services
  • 11. WHY AFFILIATE MARKETING MAKES SENSEReach your audience with focused,targeted messaging.Reach targeted niche markets.Results are tracked in real-time & allactions are measurableYou can leverage, Online, Mobile, Video,Search & Email in one campaign.Oh, and you only PAY FOR RESULTS!
  • 12. WHAT DO AFFILIATES DO?AFFILIATE MARKETING IS LIKE A CAKE Interactive Media Co-Registration AdvertisingAFFILIATES ARE IN EVERY Blog AdvertisingNICHE AND USE ALL THE TOOLS YOU DO Search Engine Optimization Email Marketing THE DIFFERENCE IS, THEY WORK ON PERFORMANCE Search Engine Paid Placement Banner Advertising Lead Generation
  • 13. WHY YOU NEED ANAFFILIATE PROGRAM….
  • 14. BECAUSE YOUR CONSUMERS ARE ONLINE.41 MILLION* UB’SDMMA/ EFFECTIVE MEASURE FEB 2012
  • 15. BECAUSE 64% OF ALL CONSUMERS USE THE WEB TORESEARCH PURCHASES.
  • 16. WHAT CAN AFFILIATE MARKETING DO?
  • 17. INCREASE AWARENESS
  • 18. GET CONSUMERS TALKING ABOUT / TO YOU
  • 19. INFLUENCE CONSUMER BEHAVIOUR
  • 20. HOW AFFILIATE MARKETINGAD SPACE IS BOUGHT AND SOLD
  • 21. GREAT FOR SHORT TERM CAMPAIGNS GENERATES GUARANTEED AWARENESS DISTRIBUTED WIDELY ACROSS OUR NETWORK23
  • 22. INTERESTED, QUALIFIEDVISITORS TO YOUR SITE Photo on Flicker by Charliebubbles
  • 23. CONVERSIONSSUBSCRIPTIONLIKEOPT INLEADCUSTOMER ACQUISITIONSALE
  • 24. WHO TAKES THE RISK Pay Pay % of CPS / acquisition REV sale / Pay for Pay forCPM display CPC Click cost / per ongoing CPA sale / per Share revenue lead share
  • 25. SO,WHO ARE THESEAFFILIATES?
  • 26. THEY’RE EVERYWHERE – IN EVERY NICHE 0VER 23,000 in SA ALONE
  • 27. THEY’RE IN THE LONG TAIL 29
  • 28. YES, WE SAID LONG TAILLarge audience Small audience mainstream influentials 30
  • 29. THE AFFILIATE MARKETING WAY
  • 30. ENOUGH CONSUMERS TO WARRANT THE EFFORT
  • 31. AN ARMY OF AFFILIATES OK, WE’VE GOT THAT COVERED AT OFFERFORGE.COM
  • 32. INTERLUDEMOMENTARYPAUSE FORSHAMELESSSELF PROMOTION
  • 33. CLEVER MERCHANDISING REMEMBER AIDA?
  • 34. HERE’SWHATYOUNEEDTODO
  • 35. DON’T JUST THINK “CAMPAIGN”.START THINKING “RELATIONSHIP”.
  • 36. YOUR STRATEGIC ASSETS Mobile Email Web AFFILIATEVideo MARKETING Stories Audio Images
  • 37. RESULTSORIENTEDFLEXIBLE BUSINESS MODELSNICHE & HIGH TRAFFIC SITESWIDE AD DISTRIBUTION OUR PROMISEREALTIME REPORTING QUICK TURNAROUNDAGENCY FRIENDLY TAGS PERSONAL SERVICEALL CREATIVE WELCOME! 24/7 AVAILABILITY TRANSPARENCY
  • 38. And becauseI’d hate to seeanyonemess IT ALLup, I’LL ADDthese PARTINGWORDSOF ADVICE:
  • 39. IF THE PRODUCT SUCKS,AFFILIATE MARKETING WONT FIX IT
  • 40. IF THE PHONES AREN’T RINGING,AFFILIATE MARKETING CAN DELIVER
  • 41. IF REPEAT BUSINESS SUCKS,AFFILIATE MARKETING CAN HELP
  • 42. IF WORD OF MOUTH SUCKS,AFFILIATE MARKETING CAN SPREAD THE WORD
  • 43. Jonathan MeanwellC: 072 113 1834E: jmeanwell@offerforge.comT: @offerforgeF: www.facebook.com/offerforge
  • 44. Technology Consulting Services Online Marketing OfferForge Affiliate Program Consulting & Advertising Technology Strategy Tracking Platform Implementation Development Affiliate Program E-Commerce E-Commerce Media Buying & Solutions Consulting Selling New Business Outsourced Venture Affiliate Program Development Management Web ApplicationForge Media is a global digital marketing Developmentpowerhouse, serving clients in SouthAfrica, North America and Europe.Contact us for Digital & AffiliateMarketing, Social Media & Lead Generation.