Leveraging the Crowd
A Kickstarter Workshop

Friday, October 18, 13
+$2,000,000

Friday, October 18, 13
What are you doing?

Friday, October 18, 13
Is crowdfunding right for you?
Self Funding
Friends and Family
Grants
Angel
VC

Friday, October 18, 13
Which platform is right for you?

Friday, October 18, 13
Picking a category
Art
Comics
Dance
Design
Fashion
Film & Video
Food

Friday, October 18, 13

Games
Music
Photography
Publ...
#1
Photography

Technology

Why it can matter
Food

#35

#4

......................
Friday, October 18, 13

#3
Setting your funding goal
Actual cost of project
Is the Kickstarter funding the entire project?
How big are similar projec...
Building your campaign

Friday, October 18, 13
What drives success?
Clear messaging
Credibility
Compelling Pledge Levels
Coordinated Marketing

Friday, October 18, 13
Clear Messaging
Title explains what it is you are doing
Video is concise, personal, includes your team and testimonials
Pa...
Credibility
Who believes in what you are doing?
What have you done? Show your work!
Why should a random person trust you?
...
Compelling Pledge Levels
Do Customer development
How much money does your target audience have?
What do they like?
There n...
Coordinated Marketing
How are you getting the word out?
What is your plan for the entire campaign?
Do you have blogs and m...
Running Your Campaign
Full-time job for 1 or more people
Have an outreach plan for each day/week
Promote heavily, but don’...
What happens when it ends?
14 Day window for collecting money
Ability to send out only 1 survey to backers
Continue postin...
Additional Questions

Friday, October 18, 13
Q: “Are there genres of games/Apps that generate
more interest with kickstarter supporters, and
conversely, are there genr...
Sequels/Developed IP

Friday, October 18, 13
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Kickstarter workshop

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Kickstarter workshop

  1. 1. Leveraging the Crowd A Kickstarter Workshop Friday, October 18, 13
  2. 2. +$2,000,000 Friday, October 18, 13
  3. 3. What are you doing? Friday, October 18, 13
  4. 4. Is crowdfunding right for you? Self Funding Friends and Family Grants Angel VC Friday, October 18, 13
  5. 5. Which platform is right for you? Friday, October 18, 13
  6. 6. Picking a category Art Comics Dance Design Fashion Film & Video Food Friday, October 18, 13 Games Music Photography Publishing Technology Theater
  7. 7. #1 Photography Technology Why it can matter Food #35 #4 ...................... Friday, October 18, 13 #3
  8. 8. Setting your funding goal Actual cost of project Is the Kickstarter funding the entire project? How big are similar projects? Your network Incentive Costs (Digital vs. Physical goods) Friday, October 18, 13
  9. 9. Building your campaign Friday, October 18, 13
  10. 10. What drives success? Clear messaging Credibility Compelling Pledge Levels Coordinated Marketing Friday, October 18, 13
  11. 11. Clear Messaging Title explains what it is you are doing Video is concise, personal, includes your team and testimonials Page copy goes into the specific details of your whole project You explain why you are doing your project Friday, October 18, 13
  12. 12. Credibility Who believes in what you are doing? What have you done? Show your work! Why should a random person trust you? How are you going to deliver on the stated objectives? When will you deliver on the project (realistically)? Friday, October 18, 13
  13. 13. Compelling Pledge Levels Do Customer development How much money does your target audience have? What do they like? There needs to be value Up-sell, Up-sell, Up-sell! Friday, October 18, 13
  14. 14. Coordinated Marketing How are you getting the word out? What is your plan for the entire campaign? Do you have blogs and media outreach plans? Success can be determined in the first 4 hours Friday, October 18, 13
  15. 15. Running Your Campaign Full-time job for 1 or more people Have an outreach plan for each day/week Promote heavily, but don’t lose all of your friends Don’t let the “Bathtub” get you down Longer ≠ Better Friday, October 18, 13
  16. 16. What happens when it ends? 14 Day window for collecting money Ability to send out only 1 survey to backers Continue posting updates and communicate on progress Begin the nightmare of sending out incentives! Friday, October 18, 13
  17. 17. Additional Questions Friday, October 18, 13
  18. 18. Q: “Are there genres of games/Apps that generate more interest with kickstarter supporters, and conversely, are there genres of games/Apps that are pretty much Non-Starters for the same reason?” A: Yes Friday, October 18, 13
  19. 19. Sequels/Developed IP Friday, October 18, 13

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