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Cross-Cultural Communication
 

Cross-Cultural Communication

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PPT of Cross-Cultural Communication

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    Cross-Cultural Communication Cross-Cultural Communication Presentation Transcript

    • Communicating Across Culture
    • The importance of interculturalcommunication
      Globalization of Market
      Technological Advancements
      Multicultural Work Force
    • Understanding Culture
      Culture is complex system of values, traits,
      morals, and customs shared by a society.
      Culture is a system for creating, sending,
      storing, and processing information.
    • Characteristics of Culture
      Culture is learned
      In western culture, too close
      means violation.
      Cultures are inherently logical
      In Japan, Barbie doll was a failure because of the toothy
      smile.
      Culture combines the visible and invisible
      In Japan, harmony with the environment is important
      Culture is dynamic
      Culture change as a result of migration, disasters, and
      wars
    • Prototypes
      Mental representations based on general
      characteristics that are not fixed and rigid, but
      rather are open to new definition.
      Dynamic abed may change
      Based on objective observations.
      Example
      Latin businesspeople often talk about their
      families before getting down to business.
      This prototype is generally accurate, but it may not
      universally apply and it may change over time.
    • Dimensions of Culture
      Context
      Individualism
      Communication style
      Time orientation
    • Context
      The dependence to environment of a situation
      Low-context cultures depend less on the
      environment of a situation to convey meaning
      than do high-context cultures.
      Low-context cultures: North America, Western
      Europe
      High-context cultures: Japan, China, Arab.
      People in low-context cultures tend to be
      logical, analytical, and action oriented
    • Explicit and Implicit Communication
      High-context/implicit communication cultures
      Low-context/explicit communication cultures
      Japanese
      Arabs
      Latin Americans
      Italians
      English
      French
      North Americans
      Scandinavians
      Germans
      Swiss Germans
    • Individualism
      An attitude of independence and freedom
      from control.
      Members of many low-context cultures value
      independence and freedom from control.
      Tradition, ceremony, and social rules are more
      important in high-context culture
    • Individualism
      Low-Context Culture
      High-Context Culture
      Individualism
      Individual action and
      personal
      responsibility
      Collectivist
      Membership, group,
      teams
      Group value, duties,
      and decision
      Resist independence
    • Time Orientation
      North American tend to correlate time with
      productivity, efficiency.
      In other cultures time may be perceived as an
      unlimited resource.
      Westerners value a direct, straightforward
      communication style.
      Westerners: sound of words
      Asian: meaning of words
      Communication Style
    • Achieving Intercultural Sensitivity
      Avoiding Ethnocentrism:
      The belief in the superiority of one’s owned race.
      Bridging the Gap
      Empathy: trying to see the world through
      another’s eyes.
      Saving face: indirectly respect the feelings and
      dignity of others
      Patience: tolerance, patient, silent
    • Personal Space in the USA
      Intimate distance
      18”
      Personal distance
      18” to 4’
      Social distance
      4’ to 8’
    • The Barriers of Cross Cultural Communications
      Body Language
      Etiquette
      Establishing trust
      Religious Belief
      Social habits
    • Improving Cross-Culture Communication
      Improving Intercultural Proficiency &Communication
      Study your own culture first.
      Learn about other culture.
      Curb ethnocentrism
      Seek common ground
      Observe nonverbal cues in your culture
      Use simple English
      Adapt to local Preferences