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Cross-Cultural Communication

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PPT of Cross-Cultural Communication

PPT of Cross-Cultural Communication

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  • 1. Communicating Across Culture
  • 2. The importance of interculturalcommunication
    Globalization of Market
    Technological Advancements
    Multicultural Work Force
  • 3. Understanding Culture
    Culture is complex system of values, traits,
    morals, and customs shared by a society.
    Culture is a system for creating, sending,
    storing, and processing information.
  • 4. Characteristics of Culture
    Culture is learned
    In western culture, too close
    means violation.
    Cultures are inherently logical
    In Japan, Barbie doll was a failure because of the toothy
    smile.
    Culture combines the visible and invisible
    In Japan, harmony with the environment is important
    Culture is dynamic
    Culture change as a result of migration, disasters, and
    wars
  • 5. Prototypes
    Mental representations based on general
    characteristics that are not fixed and rigid, but
    rather are open to new definition.
    Dynamic abed may change
    Based on objective observations.
    Example
    Latin businesspeople often talk about their
    families before getting down to business.
    This prototype is generally accurate, but it may not
    universally apply and it may change over time.
  • 6. Dimensions of Culture
    Context
    Individualism
    Communication style
    Time orientation
  • 7. Context
    The dependence to environment of a situation
    Low-context cultures depend less on the
    environment of a situation to convey meaning
    than do high-context cultures.
    Low-context cultures: North America, Western
    Europe
    High-context cultures: Japan, China, Arab.
    People in low-context cultures tend to be
    logical, analytical, and action oriented
  • 8. Explicit and Implicit Communication
    High-context/implicit communication cultures
    Low-context/explicit communication cultures
    Japanese
    Arabs
    Latin Americans
    Italians
    English
    French
    North Americans
    Scandinavians
    Germans
    Swiss Germans
  • 9. Individualism
    An attitude of independence and freedom
    from control.
    Members of many low-context cultures value
    independence and freedom from control.
    Tradition, ceremony, and social rules are more
    important in high-context culture
  • 10. Individualism
    Low-Context Culture
    High-Context Culture
    Individualism
    Individual action and
    personal
    responsibility
    Collectivist
    Membership, group,
    teams
    Group value, duties,
    and decision
    Resist independence
  • 11. Time Orientation
    North American tend to correlate time with
    productivity, efficiency.
    In other cultures time may be perceived as an
    unlimited resource.
    Westerners value a direct, straightforward
    communication style.
    Westerners: sound of words
    Asian: meaning of words
    Communication Style
  • 12. Achieving Intercultural Sensitivity
    Avoiding Ethnocentrism:
    The belief in the superiority of one’s owned race.
    Bridging the Gap
    Empathy: trying to see the world through
    another’s eyes.
    Saving face: indirectly respect the feelings and
    dignity of others
    Patience: tolerance, patient, silent
  • 13. Personal Space in the USA
    Intimate distance
    18”
    Personal distance
    18” to 4’
    Social distance
    4’ to 8’
  • 14. The Barriers of Cross Cultural Communications
    Body Language
    Etiquette
    Establishing trust
    Religious Belief
    Social habits
  • 15. Improving Cross-Culture Communication
    Improving Intercultural Proficiency &Communication
    Study your own culture first.
    Learn about other culture.
    Curb ethnocentrism
    Seek common ground
    Observe nonverbal cues in your culture
    Use simple English
    Adapt to local Preferences

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