Social Media: A definition “Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content.” or two “Social media is people having conversations online.”
Why Social Media? Increase collaboration between team members Improve communication efficiency and effectiveness Retain intellectualcapital Foster community Recruittalent Drive innovation
16% 36% 17% 24% 68% 28% Publish a blogPublish your own web pagesUpload video you createdUpload audio/music you createdWrite articles or stories & post Creators Post ratings / reviews Comment on someone else’s blogContribute to online forums Contribute to / edit wiki articles Critics Use RSS feeds Add “tags” to Web pages or photos“Vote” for web sites online Collectors Maintain profile on social networkVisit social network sites Joiners Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings / reviews Spectators None of the above Inactives [Source: Forrester] Who is doing what? [Baby Boomers]
Who isdoing what? 36% of Matures watch and read content created by others 43% of Gen Xers read/post on message boards 62% of Millenials socialize online 27% of Baby Boomers read blogs 25% of Gen Xers write a blog
Launched an integrated campaign (FEMA InFocus) across key social media platforms (YouTube, Facebook, Twitter. FEMA was one of the first federal agencies to initiate user agreements between social vendors such as Google, Facebook.
Case Study: Federal Emergency Management Agency Twitter: femainfocus
Case Study: Federal Emergency Management Agency YouTube: http://www.youtube.com/user/FEMA
Case Study: Federal Emergency Management Agency Facebook: Federal Emergency Management Agency
Case Study: National Institutes of Health Partnered with Wikimedia to increase the availability of accurate medical and health information
Joined forces with the Wikimedia Foundation (the nonprofit organization that operates the Wikipedia® online encyclopedia) to improve online health information.
Hosted Wikipedia Academy - a public outreach event aimed at engaging academics and other subject-matter experts. Experienced Wikipedia authors explained Wikipedia’s structures and community policies to NIH employees unfamiliar with wiki culture or online communities, teaching them how to contribute to Wikipedia.
Jefferson Awards SharingServiceStories.org
Jefferson Awards: Sharing Service Stories People can post their own service stories, including: