“ LinkedIn is an online network of more than 25 million experienced professionals from around the world, representing 150 industries.” [Source: LinkedIn]
“ LinkedIn is a business-oriented social networking site, mainly used for professional networking.” [Source: Wikipedia]
“ Linkedin is a business-oriented social network dedicated to helping professionals maintain a list of connections.” [Source: About.com]
“ LinkedIn is a professional networking group whose purpose is to provide its members a way to search and connect with each other to find jobs, people, and business opportunities.” [Source: Lee Devlin]
Find potential clients, service providers, subject experts, and partners who come recommended
Be found for business opportunities
Get introduced to other professionals through the people you know
Discover inside connections that can help you land jobs and close deals
Post and distribute job listings & search for great jobs
Find high-quality passive candidates
What can you use it for? What can you use it for? [Source: "I'm On LinkedIn: Now What?”, Jason Alba] Through your network, you have the: 1) Ability to be known and enhance your personal brand 2) Ability to be found by recruiters or other hiring authorities 3) Ability to find others and make important connections 4) Opportunity to learn and share 5) Ability to connect with group members 6) Opportunity to show you are plugged in to current technology
Your profile is your “public face” — it's what other users see when they find you through a search.
Connections are people you invite, or people who have invited you. They in turn are connected to other people, and those people to still more.
Allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups.
For two people to connect, one must invite the other and the other must accept.
Introductions let you contact or be contacted by LinkedIn users in your network through the people you know. In this way, your connections can introduce you to anyone in your network (or introduce them to you) by forwarding messages through a chain of trusted professionals.
“ Just as a brand represents others perceptions of a product, a personal brand is others' collective view of you.”
“ A personal brand is the summation of the strengths that you exhibit and the commitment to certain aspects of your job/life.”
“ Personal branding is the conscious and systematic process where people and their careers are effectively marketed as brands in virtue of their competences, distinctive personality traits, abilities and skill sets, with the goal of promoting and building a solid reputation and a well-gained prestige”
“ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” [Source: Tom Peters]