Left out of LinkedIn?

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Left out of LinkedIn? A primer on how to move from apprentice to journeyman. This presentation covers LInkedIn profile basics, customizing your URL, LinkedIn Connections, LinkedIn Groups, Recommendations, Endorsements, LinkedIn Search, LinkedIn and your Job Search, Personal Branding

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Left out of LinkedIn?

  1. 1. LEFT OUT OF LINKEDIN? Robert Ford mail@robertford.us +1 302-345-2303 http://www.linkedin.com/in/robertmford fordrm
  2. 2. LEFT OUT OF LINKEDIN?
  3. 3. AN INTRODUCTION TO LINKEDIN- Background- How do I get started?- How do I kick it up a notch?
  4. 4. WHAT IS LINKEDIN? Founded in Reid Hoffman’s living room in 2002 and officially launched in May 2003 Mission: Connect the worlds professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. LinkedIn is the worlds largest professional network with 200 million members in 200 countries and territories around the globe.
  5. 5. WHAT CAN YOU USE IT FOR?Through your network you can:• Find potential clients, service providers, subject experts, andpartners who come recommended• Be found for business opportunities• Get introduced to other professionals through the people you know• Discover inside connections that can help you land jobs and closedeals• Post and distribute job listings & search for great jobs• Find high-quality passive candidates [Source: LinkedIn]
  6. 6. WHAT CAN YOU USE IT FOR?Through your network, you have the: 1) Ability to be known and enhance your personal brand 2) Ability to be found by recruiters or other hiring authorities 3) Ability to find others and make important connections 4) Opportunity to learn and share 5) Ability to connect with group members 6) Opportunity to show you are plugged in to current technology [Source: "Im On LinkedIn: Now What?”, Jason Alba]
  7. 7. APPRENTICE TO JOURNEYMAN Creating a profile Custom URL 100% Profile Completeness Making Connections Groups & Associations Recommendations Endorsements
  8. 8. LINKEDIN PROFILE BASICS Upload a picture (please, nothing cute) Edit “Basic Information” Use industry keywords in your headline Write a thoughtful summary that describes how you can help your target audience (clients, etc.)
  9. 9. SETTING YOUR PROFILE Make sure you add a photo (and SMILE) Edit URL (help searchengines find you) Summary If you’ve (NOT RESUME) had a non- traditional career, this can make it easier for others to follow
  10. 10. LINKEDIN PROFILEUsers with complete profiles are 40 times morelikely to receive opportunities through LinkedIn. Your current position Two past positions Your education Your profile summary A profile photo Your specialties At least three recommendations Your profile should be a rich description of your skills, interests and career history.
  11. 11. WHAT‟S NEXT? Complete your profile  Helps you find and be found by former (and future) colleagues, clients, and partners Add Connections  Current and past co-workers  Respected clients  Business partners  Trusted suppliers and vendors Use your network  Find jobs  Find people  Find business opportunities
  12. 12. EDITING YOUR CUSTOM URL
  13. 13. KNOW THYSELF (ONLINE) vanity Googling searching yourself Ego- Ego- surfing searching Ego- Auto- googling googling Self- googlingThink about how quickly you google others. That’s happening toyou. Make sure that what they find is what you’d like them to see
  14. 14. HAVE YOU GOOGLED YOURSELF LATELY? I did not kill Jesse James I‟m not a Canadian politician I‟m not a sportsbroadcaster I haven‟t committed any ethics violations
  15. 15. HAVE YOU GOOGLED YOURSELF LATELY? #3 and #4 – getting better!
  16. 16. HAVE YOU GOOGLED YOURSELF LATELY?
  17. 17. PARTIALLY COMPLETED PROFILE =
  18. 18. COMPLETE PROFILE =CONSUMATE BUSINESS PROFESSIONAL =
  19. 19. LINKEDIN CONNECTIONS Contacts + Invitations = ConnectionsYou make new connections by:• Inviting Contacts Manually entering names & emails.• Importing Contacts Load webmail address books (MSN, AOL, YAHOO, GMAIL) or extract / upload address book (.csv, .txt, or .vcf files).• Colleagues Find past or present co-workers, based on employment history.• Classmates Find past or present classmates, based on education history.
  20. 20. LINKED GROUPS LinkedIn groups are a great way to make connections with peers and position yourself as a leader in your industry. Above all, be yourself. Be true to your personal brand. People hire and do business with people, not manufactured personalities.
  21. 21. RECOMMENDATIONS• Recommendations can help your cause Recruiters and hiring managers do read recommendations, treating them like references• Reach out personally when you ask for a recommendation Do not use LinkedIn recommendation request, unless you have already had an exchange with the person you’re asking.• Only ask those who truly know your work• Help the writer out Jog their memory verbally, or in a note, or even offer to draft the recommendation yourself.• Specificity is best Ideally, recommendations should describe exactly what the person did, including the outcome of the project.• Get a range of recommendations It’s best to have recommendations from a boss, a colleague and a subordinate, to give readers a sense of how you work at all levels.
  22. 22. ENDORSEMENTS• Considered by many as ‘recommendations lite’.• Only 1st level connections can endorse you.• Endorsements can be rejected or hidden.• Interesting 360 degree feedback on how you’re perceived by your network.• If you want to use endorsements, you first need to build a concise and direct list of your skills.
  23. 23. LINKEDIN GROUND RULES Do try to connect with those you know. Don’t try to connect with just anyone (spam & IDK). Do join groups. Don’t spam groups with tons of offers, etc . Do post useful and interesting articles (appropriate for that group). Don’t mention your cousin’s boozy birthday bash.
  24. 24. CONNECTING VIA GROUPS
  25. 25. SEARCH: TIME TO GET GRANULAR Search for friendsSearch by keywordSearch by name Granular ‘slice & dice’ Get local
  26. 26. WHAT CAN YOU USE IT FOR?
  27. 27. LINKEDIN AND YOUR JOB SEARCH Complete and update your profile (think of it as your online resume)  Highlight your experience in the professional summary  Include all keywords and skills from your resume, for better searching  Let people know what you’re looking for through the Contact Settings (e.g. career opportunities, consulting offers, new ventures, job inquiries, reference requests, etc.)  Use Links to point to your web site, blog, etc.  Make your profile public  Use status field - it acts as a tickler to your network, keeping them informed of what you’re up to.Update your profile regularly, so your information is up-to-date.
  28. 28. LINKEDIN AND YOUR JOB SEARCH Search for jobs on LinkedIn  Check both tabs (‘LinkedIn’ & ‘The Web’) Research, research, research!  Company  Job Poster  Current Employees  Former Employees Use Browser Toolbar (IE / Firefox)  Quick search from anywhere  Direct access to LinkedIn  See your inside connections at any hiring company
  29. 29. LINKEDIN AND YOUR JOB SEARCH• Look for (and give) referrals • Builds credibility • Provides insight into experience / character
  30. 30. LINKEDIN AND PERSONAL BRANDING Personal Branding• “Just as a brand represents others perceptions of a product, a personal brand is others collective view of you.”• “A personal brand is the summation of the strengths that you exhibit and the commitment to certain aspects of your job/life.”• “Personal branding is the conscious and systematic process where people and their careers are effectively marketed as brands in virtue of their competences, distinctive personality traits, abilities and skill sets, with the goal of promoting and building a solid reputation and a well-gained prestige” [Source: LinkedIn Answers]
  31. 31. PERSONAL BRANDING TOOLKIT• LinkedIn Profile• Web page / portfolio• Blogs• LinkedIn Groups• The Brand Called You• Personal Branding “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” [Source: Tom Peters]
  32. 32. Q&AAny Questions?
  33. 33. HOW TO NAVIGATE GROUPS Use the search function. D o n ’ t i n t e r r u p t t h e g r o u p ’s c o nv e r s a t i o n f l o w b y a s k i n g q u e s t i o n s t h a t s e a r c h c a n a n s w e r. Get to know the lay of the land. A s t h e y s a y, f o o l s r u s h i n . Ta k e t i m e t o u n d e r s t a n d t h e g r o u p d y n a m i c s . Find and develop internal champions. I t ’s a l wa y s g o o d t o h a v e p e o p l e i n y o u r c o r n e r. T h e y ’ r e y o u r c h e e r l e a d e r s a n d you theirs. Support them and they’ll be there when you need them. Don’t tick off the moderator or group admin. K n o w w h i c h s i d e o f t h e b r e a d y o u r b u t t e r i s o n . I f t h e r e a r e a ny m i s g i v i n g s , e r r on the side of being professional and cordial. Know when to move on. As with most things in life, sometimes we outgrow things. Ke e p y o u r g o a l s i n s i g h t a n d r e g u l a r l y r e - e va l u a t e i f t h e g r o u p i s meeting those needs. Understand the medium. Email and online posting do not afford you the b e n e f i t o f t o n e a n d i n f l e c t i o n . Ta k e t h i s i n t o account when posting to groups .
  34. 34. HOW TO JOIN THE CONVERSATION Stop, read and understand. Pay attention to how others communicate with the group. Is there a particular format that you need to follow ? LinkedIn groups are not Facebook . Don‟t leave cute private messages or requests to chat unless you really have a real reason to connect Lurk. Silence is golden. Sit for a little while and watch the activity. Get to know the key influencers. You need to know who the centers of influence are and to the extent that their work or personality resonates with you – get to know them. Your signature shouldn‟t be longer than your posts. Your name, email address, phone number and web site address are PLENT Y. If people want the long story, they can visit your web site .
  35. 35. HOW TO JOIN THE CONVERSATION Be a g iver. Don‟t just visit the group to ask for help. Assisting other s to find solutions builds goodwill. Build this kind of networking into your annual marketing “spend”. Dig your well before you‟re t hir sty. Lack of preparation on your par t does not constitute an emergency for other s. Share your resources. No one likes an information hog . A lways have your m anners „on‟. You never know who‟s lurking and watching to see how you handle your self. How you do anything is how you do ever ything. Be scarce. If you‟re always available, when do you work? The assumption is that people who are not always available are impor tant. This may or may not be true but, impressions are impressions .
  36. 36. HOW TO JOIN THE CONVERSATION Know when to take it of f -line. Don‟t bog down the rest of the group with personal exchanges. Don‟t be desperate. There‟s a fine line between seeking referrals and trolling for dollars. Learn the difference. Don‟t blatantly self -promote. Many LinkedIn groups have rules against this Don‟t flame or curse. It really is OK (and preferable) to agree to disagree. Never ask people whom you don‟t know to refer clients to you or to recommend you. It‟s desperate, tacky and a waste of a perfectly good opportunity to connect.
  37. 37. HOW TO JOIN THE CONVERSATION Learn how to connect with people. Really connect. Be genuine. If you don‟t have anything authentic to share, wait for a time when you do. Don‟t cross-post. If you post a message in one group, don‟t post it in other similar groups Create a contribution schedule. You want to be scarce but you also want to appear available and helpful. Be clear. Remember, the people reading your message do not have the benefit of knowing the back story of your post.
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