Delaware Conference On Volunteerism Social Media Primer

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  • Strategic Public Relations Opportunity for he Pentagon to follow up real-time with press releases after a strike or military action Effective Communication Threat surveillance Finding clues to future threats and terrorist activities in social media, particularly those relating to particular geographic regions or communities. Training offers lower-cost, faster and more effective training. While open systems encourages innovative thinking around simulation and instrumentation design.
  • Social Technographics http://www.forrester.com/Groundswell/profile_tool.html
  • Social Technographics http://www.forrester.com/Groundswell/profile_tool.html
  • Listen - Immerse yourself in the conversations Participate - Share something Relinquish Control - Not controlling the conversation - enable, inspire, influence
  • Enhance your social circle Expand your social network Learn from Influencers Staying on top of news The best of the Web
  • Budget = $100,000 prize money
  • Budget to date = $55 Domain = $6.95; hosting = $48
  • Delaware Conference On Volunteerism Social Media Primer

    1. 1. What The Heck Is Social Media? Robert M. Ford Jefferson Awards for Public Service [email_address] Twitter: fordrm
    2. 2. Sound familiar?
    3. 3. Social Media: A definition “ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content.” “ Social media is people having conversations online.” or two
    4. 4. Don’t Start With The Toolkit! A Word of Caution
    5. 5. <ul><li>Engage in conversations with your constituents (clients, funders, partners) </li></ul><ul><li>Increase transparency and responsiveness </li></ul><ul><li>Share information and build community </li></ul><ul><li>Educate and advocate </li></ul><ul><li>Mobilize / activate your base </li></ul><ul><li>Fundraising </li></ul>Examples of how volunteer organizations can use social media
    6. 6. Creators Critics Collectors Joiners Spectators Inactives Who is doing what? [US Baby Boomers - 2008] [Source: Forrester] Publish a blog Publish your own web pages Upload video you created Upload audio/music you created Write articles or stories & post Post ratings / reviews Comment on someone else’s blog Contribute to online forums Contribute to / edit wiki articles Use RSS feeds Add “tags” to Web pages or photos “Vote” for web sites online Maintain profile on social network Visit social network sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings / reviews None of the above 16% 36% 17% 24% 68% 28%
    7. 7. Creators Critics Collectors Joiners Spectators Inactives Who is doing what? [US Baby Boomers - 2008 vs. 2009] [Source: Forrester] Publish a blog Publish your own web pages Upload video you created Upload audio/music you created Write articles or stories & post Post ratings / reviews Comment on someone else’s blog Contribute to online forums Contribute to / edit wiki articles Use RSS feeds Add “tags” to Web pages or photos “Vote” for web sites online Maintain profile on social network Visit social network sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings / reviews None of the above 16% 36% 17% 24% 68% 28% 24% 37% 21% 51% 73% 18%
    8. 8. Social Technographics - By Age Group [2008] 42% 43% 37% 65% 86% 9% Creators Critics Collectors Joiners Spectators Inactives 18 - 24 36% 51% 23% 78% 77% 10% 31% 44% 29% 55% 77% 14% Creators Critics Collectors Joiners Spectators Inactives 25 - 34 27% 40% 21% 52% 72% 19% 22% 37% 22% 34% 75% 21% Creators Critics Collectors Joiners Spectators Inactives 35 - 44 21% 42% 19% 32% 68% 27% Male Female Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives
    9. 9. Social Technographics - By Age Group [2008 vs. 2009] 42% 43% 37% 65% 86% 9% Creators Critics Collectors Joiners Spectators Inactives 18 - 24 36% 51% 23% 78% 77% 10% 31% 44% 29% 55% 77% 14% Creators Critics Collectors Joiners Spectators Inactives 25 - 34 27% 40% 21% 52% 72% 19% 22% 37% 22% 34% 75% 21% Creators Critics Collectors Joiners Spectators Inactives 35 - 44 21% 42% 19% 32% 68% 27% Male Female 44% 53% 42% 84% 93% 3% 48% 47% 35% 86% 85% 3% 36% 50% 30% 67% 82% 9% 31% 43% 24% 74% 78% 10% 24% 38% 24% 50% 76% 16% 22% 31% 17% 57% 70% 18% Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives
    10. 10. Social Technographics - By Age Group [2008] Creators Critics Collectors Joiners Spectators Inactives 14% 37% 21% 24% 70% 26% Creators Critics Collectors Joiners Spectators Inactives 45 - 54 19% 34% 13% 25% 66% 31% Creators Critics Collectors Joiners Spectators Inactives 12% 28% 12% 11% 59% 38% Creators Critics Collectors Joiners Spectators Inactives 55+ 10% 28% 10% 11% 57% 38% Male Female
    11. 11. 14% 37% 21% 24% 70% 26% Creators Critics Collectors Joiners Spectators Inactives 45 - 54 19% 34% 13% 25% 66% 31% 12% 28% 12% 11% 59% 38% Creators Critics Collectors Joiners Spectators Inactives 55+ 10% 28% 10% 11% 57% 38% Male Female Social Technographics - By Age Group [2008 vs. 2009] 20% 35% 20% 37% 69% 21% 19% 39% 15% 39% 73% 21% 13% 29% 13% 22% 65% 30% 10% 26% 11% 30% 62% 31% Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives
    12. 12. Makeup of Adult Internet Population by Generation [Source: Pew]
    13. 13. Generational Differences in Online Activities [Source: Pew]
    14. 14. Generational Differences in Online Activities [Source: Pew]
    15. 15. Generational Differences in Online Activities [Source: Pew]
    16. 16. Where are they doing it?
    17. 17. We’re not in Kansas anymore, Toto Trusts Adverts Trusts Recommendations 14% 78%
    18. 18. Social Media Mantra Open Honest Authentic Dialogue
    19. 19. Simple steps to getting started Listen Participate Relinquish Control Engage!
    20. 20. LinkedIn is your business Rolodex - connecting you to your business network
    21. 21. Facebook is your personal address book - connecting you to your family and friends Facebook is the #1 way to connect to things (people, companies, brands, causes, etc.) that you care about Facebook is your personal address book - connecting you to your family and friends
    22. 22. Facebook Traffic - US Globally, Facebook now has 350 million users, and serves up 200 billion page impressions a month. [Source: Quantcast]
    23. 23. Facebook Demographics - US [Source: istrategylabs]
    24. 24. Twitter is a virtual water cooler, where you can listen in, and jump into conversations that interest you
    25. 25. Twitter Growth As Twitter matures, the monthly growth rate has started to fall
    26. 26. Twitter Growth Users are following more people, being followed by more people, and are posting more updates July 2009 Jan 2010 July 2009 Jan 2010 July 2009 Jan 2010 3X 4X 4X
    27. 27. Case Study: Once Upon a School Helps companies and individuals to find creative ways to support their local public schools
    28. 28. <ul><li>David Egger’s TEDPrize wish: </li></ul><ul><li>“ I wish that you — you personally and every creative individual and organization you know — will find a way to directly engage with a public school in your area, and that you’ll then tell the story of how you got involved, so that within a year we have 1,000 examples of innovative public-private partnerships.” </li></ul><ul><li>Solution: </li></ul><ul><li>Website ( www.onceuponaschool.org ) that: </li></ul><ul><ul><li>social networking functionality to connect teachers with wish-granters </li></ul></ul><ul><ul><li>tracking system for projects/ideas/stories </li></ul></ul><ul><ul><li>meta-tagging and search functionality (by geography, topic, age groups, etc.) </li></ul></ul><ul><ul><li>sharing of volunteers' stories of working one-on-one in schools </li></ul></ul><ul><ul><li>locate volunteer opportunities in local schools via Volunteer Match widget </li></ul></ul>Case Study: Once Upon a School 263 stories have been shared so far, inspiring many to get involved with their local public schools
    29. 29. SharingServiceStories.org Jefferson Awards
    30. 30. SharingServiceStories.org <ul><li>People can post their own service stories, including: </li></ul><ul><li>Embedding YouTube videos </li></ul><ul><li>Selecting service category </li></ul><ul><li>Upload images </li></ul><ul><li>‘ Tag’ story for easy searching </li></ul>Jefferson Awards: Sharing Service Stories
    31. 31. Jefferson Awards: Nominating for Jefferson Awards SharingServiceStories.org <ul><li>People can nominate ‘Unsung Heroes’ for Jefferson Awards </li></ul><ul><li>Easy to complete </li></ul><ul><li>Nomination automatically routed to local media partner </li></ul><ul><li>Details of nominee, nominator and organization automatically captured in CRM system </li></ul>
    32. 32. Jefferson Awards: Find Volunteer Opportunities SharingServiceStories.org <ul><li>People can find volunteer opportunities in their local communities: </li></ul><ul><li>Leverages Google’s ‘All For Good’ initiative </li></ul><ul><li>Searchable by City/State or Zip </li></ul><ul><li>Can further search by interest areas (e.g. Health, Youth, Environment) </li></ul>
    33. 33. Jefferson Awards: Sharing Service Stories Widget SharingServiceStories.org <ul><li>The widget is our trojan horse: </li></ul><ul><li>Easily embeddable on any web site, blog, social network </li></ul><ul><li>Content can be filtered by location and/or interest area (e.g. Youth stories in Delaware) </li></ul><ul><li>Drives traffic back to SharingServiceStories.org </li></ul><ul><li>Viral nature (one click to get one line of code) </li></ul>
    34. 34. Jefferson Awards: Sharing Service Stories Widget SharingServiceStories.org <ul><li>The widget is our trojan horse: </li></ul><ul><li>Allows volunteer opportunities to easily be embedded in any site </li></ul><ul><li>Volunteer opportunities can be filtered by location and/or interest area (e.g. Health in Delaware) </li></ul>
    35. 35. ? Any Questions?
    36. 36. Acknowledgements <ul><li>All images sourced from Flickr.com, under Creative Commons licenses. </li></ul>

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