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Mobilize App - the new universal mobile commerce platform

Mobilize App - the new universal mobile commerce platform

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  • Cool - a new marketing platform that turns a universal range of mobile phones into remote controls for real-time cloud based retail services!
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  • 1. Mobile Marketing has finally arrived!* The next step in Mobile Commerce! *Aberdeen Group Report August 2009
  • 2. 360° Mobile Marketing! The next step in Mobile Commerce! The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 3. Evolution of Mobile Marketing First attempts with SMS SMS, MMS and first WAP 1.0 SMS, MMS, WAP 2.0 and Phone specific Apps Mobile Web, non-sms-messages, Universal Apps The First steps: High cost and bad user experience The Next Step: Low cost and good user experience Mobile marketing Test trials The Test period is over! The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 4. Go Mobilize Powered by Squace "Shoppers have a time budget, a money budget and a frustration budget!" "When we put marketing offers on a phone it ties brands to a personal device that people tend to keep with them at all times. Stefan Magnusson , Managing Director at Mobilize Systems ”The mobile phone is the thing that when you leave it behind at home, you go back and get it. It's the organizer of our lives. So we made it easy to use." Aage Reerslev, CEO and Founder of Squace The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 5. 4 Billion mobile users The biggest opportunity ever to build a close relationship with your customers. * All figures by Morgan Stanely 2009 30% not Internet capable 70% are Internet capable The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 6. Consumer engagement will Go Mobile! By 2013, over 200 million* mobile phone users around the world will be receiving and redeeming coupons on their mobile phones. *Juniper Research 2008 2008: Approx 50 million 2013: Approx 200 million Mobile Coupon users Mobile Coupon users The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 7. Always On & Always One-To-One! Track consumer response in real time Deliver relevance to your consumer ”Get smarter” with every consumer interaction With the Universal Mobile Marketing platform retailers have 24/7-control of the ”offer”. The delivery is always timed, targeted, trackable and ”private” (one –to-one offers i.e coupons & vouchers). The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 8. Mobile is always relevant before purchase purchase after sales Recall to action Records of use Instructions Coupons Loyalty Schemes Payment Ticketing Self-Scanning Ordering Authentication Comparison Shopping Store location The mobile is Information & Extended Packaging more and more Trial relevant throughout Merchandising/cross-selling the purchase cycle Promotion Advertising The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 9. How will you Go Mobile… …to the myriad of digital platforms that fill our lives? The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 10. Mobile Web application opens up the market Mobilize App inside Squace give the fewest possible clicks* on every handset GB Glace Box GB Glace Box Create Your Products | Coupons | Game Box | Points Products | Coupons | Game Box | Points GB GLACE Own Glace Box! Coupon Welcome to Your Valid: No limit! Activate Your Glace Box Glace Box! Coupon GB GLACE by clicking the link below! Valid: No limit! Coupon Sign up and get a free Ice Cream! Coupon: Buy-One-Get-One-Free GB GLACE Valid: To 091030 Coupon Valid: No limit! Coupon 7 311860 111007 Valid: To 091215 This Coupons is valid once Coupon until 03.25 Am. Valid: To 091215 *Fast Grid view List view Offer view Self-activated WAP Campaign site The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 11. + = Secured for future trends! Your Brand Here! Nyheter | Sport | Nöje | Väder | Kultur Your Brand Here! Your Brand Here! Nyheter | Sport | Nöje | Kultur | Väder | TV-tablå Nyheter | Sport | Nöje | Väder | Kultur Your Your Brand Here! Brand Nyheter | Sport | Nöje | Väder | Kultur Your Your Brand Here! Here! Brand Nyheter | Sport | Nöje | Väder | Kultur Here! Your Your Brand Your Here! Brand Brand Here! Here! One look and feel on all mobile systems & platforms Your Brand Here! Your Brand Here! Nyheter | Sport | Nöje | Väder | Kultur Nyheter | Sport | Nöje | Väder | Kultur Your Brand Here! Nyheter | Sport | Nöje | Väder | Kultur Your Brand Here! Your Your N Y err | Y yh Brand ou S et Brand r B port Here! ra | Nö r p nd je Here! d H | Vä er de e d e!! r || B Yo H ra ur ultK er n ur u e! d The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 12. All you need… …is one Branded App for all mobile platforms! Mobilize Loyalty: Mobilize Self Activated: > Closed loop > Fully branded, secure loyalty platform mobile vouchers > Affect consumer > No IT integration behaviour in real time required Mobilize Cash: Mobilize Gift Giver: > Send Cash Payouts > Online gifting application securely via SMS > Link online to physical > Cheaper than cheques, via mobile better for customers > 8,000 outlets in Sweden, 22,000 outlets in UK The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 13. The Solution Summary Mobile Web Communication Platform Universal Mobile Interface Runs on all mobile platforms: Basic Phones Media Phones Smart Phones - Symbian Mobile - Blackberry Consumer - Google Android - Java Access - iPhone - Windows Mobile - Palm Mobile Apps = = Your Branded Apps! Mobilize Commerce Services = The Universal Mobile Marketing Platform The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 14. Close the loop A 360-degree view of your customers activity with Real-time activation of call-to-action Go Mobilize Powered by Squace Acquiring users via direct ”User Opt-ins” Build Mobile & Behavioral database weblinks or sms shortcode Trigger of marketing activities Send call-to-action in real-time Collect CRM Data & (Coupons, Self-Activated Vouchers, Build User Database Contest, Tickets etc) Smooth, quick and secure digital redemption The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 15. What your consumers get with GB Glace Box Products | Coupons | Game Box | Points Let your consumer collect, Welcome to Your Glace Box! handle and store coupons in their mobile phone. GB GLACE They will never forget thier News: Magnum Bonanza Your points: Gold level! Game box: There is two coupons, loyalty cards, new games to download! Coupon: Your Daily Offer GB GLACE shopping lists.... Coupon: Buy-One-Get-One-Free 7 311860 111007 Let your consumer send and This Coupons is valid once until 03.25 Am. receive messages in a low or no cost way (the non-sms-way). The Mobilize App will build a closer relationship with your consumer. The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 16. Examples of features that can be built in: Tesco Clubcard My Offers My Offers | Shopping List | Tesco Clubcard My Offers | Shopping List | Tesco Clubcard Sample coupons Pls. scroll LEFR or RIGHT for more items! > My Tesco Clubcard My Offers | Shopping List | Tesco Clubcard > Loyalty cards > Gateway to the web > Consumer info My Clubcard Alerts You have 4 new offers! > Shopper list Product survey Shopping List My Alerts My Offers | Shopping List | Tesco Clubcard My Offers | Shopping List | Tesco Clubcard > Pls. scroll LEFR or RIGHT for more items! > Branded Benefit Wallet Pls. scroll DOWN for more alerts! Examples of Branded Benefit Wallet The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 17. From ”Broadcast” to ”Youcast” Reach out and get personal in just one click! GB Glace Box Products | Coupons | Game Box | Points Welcome to Your Get The Glace Box! Glace Box in Your Mobile! GB GLACE Go Mobilize SMS: 72314 Glacebox short code/SMS Glace Box in Yor Mobile! landingpage/article GB GLACE TV Print Go Mobililize SMS: 72456 Glacebox Message: Hi Aage, You got some new offers from GB Glace! Get The Glace Box Go Mobilize in Your Mobile! Go Mobile! Link to GB GLACE landingpage/article Radio Web The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 18. The ConsumerJourney 1 1 A Consumer is added to the Mobilize scheme 4 2 2 Her profile is added in the database. She receives a unique ID, 5 a Mobilize Loyalty App and relevant offers in her handset EPOS 3 To redeem: She shows her Mobile ID at EPOS 3 DATABASE 4 ID is checked in Mobilize Database profile. Valid offers granted. 5 Her profile is updated. Used offers cancelled. MEMBER 6 Members data is processed to improve relevant offers and service. Allows tailored non-sms-communication to Members Mobilize 6 Loyalty App! The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 19. A proven case: PG Tips & Mug Pack sales in 35 stores Number of unit sales/day Sales inc. redemptions 300 Mobile wins… Sales (Non redemptions) Stock running low Sales increased by an 250 additional 190% The redemption rate 200 passed 25% Total loyalty membership 150 increased by over 3% …where In Store fails! 100 Mobile Campaign started 50 Campaign duration in days The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 20. Timed and targeted offers: Jacksons inventory turnover result Average Average no Spend Mobilize Save Customers of items per basket per basket Regular Customers £ 16 12 Av. no items /basket £ 14 Mobilize Members buy higher margin items 10 9.78 Basket spend up 198% £ 12 Items per basket up by 171% £ 14.58 8 £ 10 5.9 £8 6 £ 7.86 £6 3.6 4 £4 £ 4.89 2 £2 £0 0 Jacksons regular customer Jacksons Mobilize customer Jacksons Mobilize customer Oct 05 - Oct 06 Oct 05 Oct 06 The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 21. Redemptions: Once consumers trust the mechanic they use it Redeeming consumers and redemptions grew although the value of the offer was reduced. Redemptions & Redeemers per Campaign Redeemers per campaign (LHS) Discount Value 250 Redemptions (LHS) £ 2,00 Discount Value £ 1,80 200 £ 1,60 £ 1,40 150 £ 1,20 £ 1,00 100 £ 0,80 £ 0,60 50 £ 0,40 £ 0,20 0 £0 Launch ES1 ES2 ES3 ES4 ES5 (Ongoing) Dec 08 Jan 09 Jan 09 Jan 09 Feb 09 The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 22. Redemptions: Once consumers use it they want more Redeeming consumers and redemptions grew although the value of the offer was reduced. Redemptions & Redeemers per Campaign Discount Value 94% 250 £ 2,00 £ 1,80 200 of redeemers £ 1,60 150 LIKE or LOVE £ 1,40 £ 1,20 receiving offers £ 1,00 100 to their phone £ 0,80 £ 0,60 50 £ 0,40 £ 0,20 0 £0 Launch ES1 ES2 ES3 ES4 ES5 (Ongoing) Dec 08 Jan 09 Jan 09 Jan 09 Feb 09 The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 23. Some companies that have used the platform The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 24. Benefits! For Consumers: For Brand Owners/Retailers: More savings and ease of use! More revenues, higher profit! > No cluttered wallet > Free distribution! > Always with-you solution > Better targeting > Personalized solution > Greater brand experience > Location based solution > Higher redemption rates > React in real time > React in real time > Free-Non-sms-communication! > Greater consumer retention The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 25. Why you should get started now! > Your customers would love to > An unprecedented low threshold towards substantial benefits > Ready-made platform > Leveraging existing web solutions > A highly scalable state-of-the-art modern platform in full control of Business Support > Supply efficiencies; Increased Margins, Increased Inventory Turnover > Demand drivers; Increased Sales & Profit The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 26. Pays off anytime everywhere The next step in Mobile Commerce! The Universal Mobile Marketing Platform by Universal Mobile Interface
  • 27. The next step in Mobile Commerce! Contact: Aage Reerslev, CEO Stefan Magnusson, Managing Director aage.reerslev@squace.com sm@mobilize-systems.com ............................................. .................................................. Squace AB Tel: +44 (0) 20 7559 1433 Mobile: +46 70 698 17 51 Direct: +44 (0) 20 3384 3010 Döbelnsgatan 48 Mobile: +44 (0) 7900 215 705 113 52 Stockholm 72 Hammersmith Road, SWEDEN London, W14 8TH .............................................. .................................................. www.squace.com www.mobilize-systems.com The Universal Mobile Marketing Platform by Universal Mobile Interface