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  • 1. • • • • Respect hierarchical relationship Status Thai communication is formal Non-verbal communication is more significant than verbal communication
  • 2. Indian Society • Indian society is a hierarchical culture • Non-verbal communication is based on knowing your status
  • 3. HIGH COLLECTIVIST COUNTRY • • • • SCORE OF 20 FOR INDIVIDUALISM STAY WITH GROUP MAKE THEM FEEL SAFE SMILE CAN AVOID CONFLICT NON-VERBAL: SAY ‘YES’ RATHER THAN ‘NO’ HIGH POWER DISTANCE • INEQUALITY POWER WITH SCORE 64 ON PDI
  • 4. LOW MASCULINITY • AVERAGE OF 53 SCORES: LOWEST RANK • CARE MUCH ABOUT QUALITY OF LIFE: FAMILY • THE ROLE OF FEMALE AND MALE HIGH UNCERTAINTY AVOIDANCE • 64 SCORES • USE REGULATIONS, LAWS AND RULES • DO NOT PREFER TO TAKE ANY RISK
  • 5. India Hofstede’s Cultural Dimension
  • 6. India Hofstede’s Cultural Dimension The Power Distance • Score with 77 percent = High Power Distance • Strict Country • Inequality in Society Individualism • Score with 48 percent = The Collective Country • Staying with a group • Caring for others and majority
  • 7. India Hofstede’s Cultural Dimension Masculinity • Score with 56 percent = Low Feminine • The third rank on the masculinity • Getting full of competition and stress on work Uncertain Avoidance • Score with 40 percent = Medium Low in Uncertain Avoidance • Accepting the imperfection • Confronting with problems • Being a patient person
  • 8. India Hofstede’s Cultural Dimension Long-term Orientation • • • • Score with 61 percent = High Long-term Orientation Concept of Confucianism Looking for future benefits Believing in Karma
  • 9. 1. GIVE PRIORITY TO FAMILY SIMILARITY 2. SOCIAL HIERARCHY 3. INEQUALITY OF MALE AND FEMALE DIFFERENC E 1. PROPER WORDS TO COMMUNICATE AND GREET ELDER PEOPLE
  • 10. Similarities and Diiferences • Hierarchical relationships • Making relationship • Non verbal and verbal communication
  • 11. Similarities • Diversity of religions • Living in harmony and peaceful Differences • The reason to go to temple • Festival in temple