Top 25 Places in Nashville to Generate
Backlinks for your Business
Agenda
 Cover top local backlink sources (applicable to cities outside of Nashville as well)
 Ask questions or add comme...
Search Engine Profiles
 Human traffic
 Credible directories
 Customer satisfaction
 See additional reviews, directions...
Local Directories
Office Directory Listings
Local Directories
 Human traffic
 Credible directories
 Customer satisfaction
Nashville Chamber of Commerce
Local Directories
 Human traffic
 Credible directory
 Free
 Ranked highly for searches like “Nashville Business direct...
Local Directories
 $$$$ - not free
 Trusted link & traffic
 Valuable as a trust signal
Better Business Bureau
Local Directories
 Highly trafficked websites.
 Increase traffic to your website.
 Customer satisfaction
 See addition...
Directories to Avoid
 No automatic inclusion!
 Be wary of directories that let you choose anchor text
 http://www.howto...
Social Media Channels
 Human traffic
 Most reviewed channels
 Share content
 Directories within channels
 Human traffic
 Make sure it links!
YouTube
Local Media
 Good source of site traffic
 Business recognition
The Tennessean
– (local news
outlets)
Local Media
 Well trafficked websites
 Good source of site traffic
 Business recognition
Nashville Business Journal
– (...
 Identify blogs read by your audience
 Give them a reason to post about you
Local Niche Blogs
Local Events
 Speak at one
 Sponsor one
Local Events
 Host one
Local Partners
 Business recognition
Certifications
 HumanTraffic
 Qualified Traffic
LocalTestimonials
Educational Organizations
 EDU
 Business recognition
Educational Organizations
Other Local Organizations
Charitable Organizations
Thanks!
 For additional information on search engine marketing best practices, please visit my
blog: http://www.localsear...
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Top places to generate backlinks in Nashville - Jeff Siebach

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This is the slidedeck used by Jeff Siebach of http://Localsearchmasters.com for the Nashville SEO meetup last week held at Raven Tools HQ in downtown Nashville. It's a fairly solid list of locations to scout out for links for businesses in Nashville, but can be repurposed in general for all businesses with an actual physical location.

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Top places to generate backlinks in Nashville - Jeff Siebach

  1. 1. Top 25 Places in Nashville to Generate Backlinks for your Business
  2. 2. Agenda  Cover top local backlink sources (applicable to cities outside of Nashville as well)  Ask questions or add comments at any time  Open discussion
  3. 3. Search Engine Profiles  Human traffic  Credible directories  Customer satisfaction  See additional reviews, directions Google, Bing & Yahoo
  4. 4. Local Directories Office Directory Listings
  5. 5. Local Directories  Human traffic  Credible directories  Customer satisfaction Nashville Chamber of Commerce
  6. 6. Local Directories  Human traffic  Credible directory  Free  Ranked highly for searches like “Nashville Business directories” Business Journal Directory - Nashville
  7. 7. Local Directories  $$$$ - not free  Trusted link & traffic  Valuable as a trust signal Better Business Bureau
  8. 8. Local Directories  Highly trafficked websites.  Increase traffic to your website.  Customer satisfaction  See additional reviews, directions  Yelp – populates Apple Maps,Yahoo and Bing reviews.  Citation Sources by Category
  9. 9. Directories to Avoid  No automatic inclusion!  Be wary of directories that let you choose anchor text  http://www.howtouseseo.com/business/business-services/directory/9 - example of spammy link.
  10. 10. Social Media Channels  Human traffic  Most reviewed channels  Share content  Directories within channels
  11. 11.  Human traffic  Make sure it links! YouTube
  12. 12. Local Media  Good source of site traffic  Business recognition The Tennessean – (local news outlets)
  13. 13. Local Media  Well trafficked websites  Good source of site traffic  Business recognition Nashville Business Journal – (local business journals)
  14. 14.  Identify blogs read by your audience  Give them a reason to post about you Local Niche Blogs
  15. 15. Local Events  Speak at one  Sponsor one
  16. 16. Local Events  Host one
  17. 17. Local Partners  Business recognition
  18. 18. Certifications  HumanTraffic  Qualified Traffic
  19. 19. LocalTestimonials
  20. 20. Educational Organizations  EDU  Business recognition
  21. 21. Educational Organizations
  22. 22. Other Local Organizations
  23. 23. Charitable Organizations
  24. 24. Thanks!  For additional information on search engine marketing best practices, please visit my blog: http://www.localsearchmasters.com/blog/.

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