Get Listed In Local Search


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This is a presentation by for small business owners to explain what local search marketing is, actual how to steps, a list of possible sites where you can get listed, and tools to make the process go as smoothly as possible.

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Get Listed In Local Search

  1. 1. Get Listed In Local Search By Jeremy Rivera @footinmouth Http:// Getting free and cost effective marketing by taking advantage of Local Search.
  2. 2. What Is Local Search <ul><li>Geographically Based Search Queries </li></ul><ul><li>Actual Businesses </li></ul><ul><ul><li>Offline Transactions </li></ul></ul><ul><li>Google, Yahoo, Live, Ask: have local search components </li></ul><ul><li>CityScape,,,, are examples of other local search sites. </li></ul>
  3. 3. The “Onebox” results in Google – Shows up in Regular Search
  4. 4. Google “OneBox” <ul><li>Gets added to category specific searches </li></ul><ul><ul><li>City Name Realtor </li></ul></ul><ul><ul><li>City Name Real Estate Consultant </li></ul></ul><ul><ul><li>City Name Real Estate Agency </li></ul></ul><ul><ul><li>City Name Real Estate Agent </li></ul></ul><ul><ul><li>City Name Real Estate Agents </li></ul></ul><ul><ul><li>City Name Real Estate Services </li></ul></ul>
  5. 5. Local Search: Your Local Profile
  6. 6. Getting Added <ul><li>Google: Create an iGoogle account. Http:// </li></ul>
  7. 7. iGoogle <ul><li>You can use any email address to create an account </li></ul>
  8. 8. Local Business Center <ul><li>Google Local Business Center. </li></ul><ul><li> </li></ul><ul><li>Enter your details, it will verify your primary number by calling or sending a postcard with a Pin Code. </li></ul>
  9. 9. Your Details <ul><li>Basic: Site, Address, Description </li></ul><ul><li>Extra: </li></ul><ul><li>Hours – When Are you available? </li></ul><ul><li>Promotions </li></ul><ul><li>Details-Specifics (Buyers agent, Mortgage Services, Appraisal etc.) </li></ul>
  10. 10. Maximize Your Listing <ul><li>Photos - Of both the business and you </li></ul><ul><li>Video – Make a short 30 second promo video, or film you location or perhaps your top listings. </li></ul><ul><ul><li>Steven Espinosa – 3x more calls from local listings when it has videos </li></ul></ul><ul><ul><li>Google allows up to 5 Youtube videos </li></ul></ul>
  11. 11. Reviews <ul><li>Reviews are important in Local search </li></ul><ul><li>Should be genuine </li></ul><ul><li>Harvest from multiple sources and vertical search websites </li></ul><ul><li>Increase likelihood of contact </li></ul><ul><li>Play a factor in Local Search rankings </li></ul>
  12. 12. Citations <ul><li>When a web page or site lists your business, or your address it may be attributed to your local listing </li></ul><ul><li>These are almost as strong as “links” in your website rankings. </li></ul>
  13. 13. Yahoo and Live <ul><li>Similar to Google </li></ul><ul><li>Utilize as many categories as you can </li></ul><ul><li>Be sure to add photos and videos </li></ul><ul><li>Be sure to create a Yahoo/ Live account FIRST, then add your listing. </li></ul>
  14. 14. The Yellow Pages Online <ul><li>Free basic listing available </li></ul><ul><ul><li>Be sure to include your site address </li></ul></ul><ul><ul><li>Gives you Citations </li></ul></ul><ul><ul><li>May give you Reviews </li></ul></ul><ul><ul><li>May get you Customers </li></ul></ul>
  15. 15. Shared Data <ul><li>Some Websites Syndicate Data </li></ul><ul><ul><li>Entering a profile into and will send your data to almost 16 different websites! </li></ul></ul>
  16. 16. Local Search Websites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><ul><li>These sites are pretty much the same as Yellow pages, but may have extra social aspects </li></ul></ul><ul><li>Data Sydicators </li></ul><ul><ul><li>Send your data out to vendor sites to display </li></ul></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  17. 17. Local Search Tools <ul><li> – </li></ul><ul><li>Locates existing Local entries </li></ul><ul><li>Resource lists </li></ul>
  18. 18. Tools <ul><li> – Takes your contact information and allows you to Auto-fill it to registration forms </li></ul>
  19. 19. Recent Local Articles/Resources <ul><li> / </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  20. 20. Recap <ul><li>Get Listed in Google, Yahoo, Live, Ask </li></ul><ul><ul><li>Add Photos, Details, Video </li></ul></ul><ul><li>Get listed in Yellowpages </li></ul><ul><li>Get Listed in Yelp, Insiderpages, Etc </li></ul><ul><li>Reference your website when possible </li></ul><ul><li>Ask clients for reviews </li></ul><ul><li>Use Roboforms and to make it easier. </li></ul>