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Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
Get Listed In Local Search
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Get Listed In Local Search

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This is a presentation by http://www.footinmouthdisease.net for small business owners to explain what local search marketing is, actual how to steps, a list of possible sites where you can get listed, …

This is a presentation by http://www.footinmouthdisease.net for small business owners to explain what local search marketing is, actual how to steps, a list of possible sites where you can get listed, and tools to make the process go as smoothly as possible.

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  • 1. Get Listed In Local Search By Jeremy Rivera @footinmouth Http:// www.footinmouthdisease.net Getting free and cost effective marketing by taking advantage of Local Search.
  • 2. What Is Local Search
    • Geographically Based Search Queries
    • Actual Businesses
      • Offline Transactions
    • Google, Yahoo, Live, Ask: have local search components
    • CityScape, Yelp.com, Yellowpages.com, Superpages.com, Brownbook.net are examples of other local search sites.
  • 3. The “Onebox” results in Google – Shows up in Regular Search
  • 4. Google “OneBox”
    • Gets added to category specific searches
      • City Name Realtor
      • City Name Real Estate Consultant
      • City Name Real Estate Agency
      • City Name Real Estate Agent
      • City Name Real Estate Agents
      • City Name Real Estate Services
  • 5. Local Search: Your Local Profile
  • 6. Getting Added
    • Google: Create an iGoogle account. Http://www.igoogle.com
  • 7. iGoogle
    • You can use any email address to create an account
  • 8. Local Business Center
    • Google Local Business Center.
    • http://www.google.com/local/add/
    • Enter your details, it will verify your primary number by calling or sending a postcard with a Pin Code.
  • 9. Your Details
    • Basic: Site, Address, Description
    • Extra:
    • Hours – When Are you available?
    • Promotions
    • Details-Specifics (Buyers agent, Mortgage Services, Appraisal etc.)
  • 10. Maximize Your Listing
    • Photos - Of both the business and you
    • Video – Make a short 30 second promo video, or film you location or perhaps your top listings.
      • Steven Espinosa – 3x more calls from local listings when it has videos
      • Google allows up to 5 Youtube videos
  • 11. Reviews
    • Reviews are important in Local search
    • Should be genuine
    • Harvest from multiple sources and vertical search websites
    • Increase likelihood of contact
    • Play a factor in Local Search rankings
  • 12. Citations
    • When a web page or site lists your business, or your address it may be attributed to your local listing
    • These are almost as strong as “links” in your website rankings.
  • 13. Yahoo and Live
    • Similar to Google
    • Utilize as many categories as you can
    • Be sure to add photos and videos
    • Be sure to create a Yahoo/ Live account FIRST, then add your listing.
  • 14. The Yellow Pages Online
    • Free basic listing available
      • Be sure to include your site address
      • Gives you Citations
      • May give you Reviews
      • May get you Customers
  • 15. Shared Data
    • Some Websites Syndicate Data
      • Entering a profile into Yellowpages.com and Superpages.com will send your data to almost 16 different websites!
  • 16. Local Search Websites
    • Yelp.com
    • Citysearch.com
    • Insiderpages.com
      • These sites are pretty much the same as Yellow pages, but may have extra social aspects
    • Data Sydicators
      • Send your data out to vendor sites to display
    • Ibegin.com
    • Localeze.com
    • Openlist.com
  • 17. Local Search Tools
    • Getlisted.org –
    • Locates existing Local entries
    • Resource lists
  • 18. Tools
    • Roboforms.com – Takes your contact information and allows you to Auto-fill it to registration forms
  • 19. Recent Local Articles/Resources
    • http://www.unstuckdigital.com/local-seo-resource-guide /
    • http://www.ecommerceoptimization.com/local-business-listing-guide
    • http://www.huomah.com/Business-Development/Internet-Business/Taking-local-marketing-to-the-next-level.html
  • 20. Recap
    • Get Listed in Google, Yahoo, Live, Ask
      • Add Photos, Details, Video
    • Get listed in Yellowpages
    • Get Listed in Yelp, Insiderpages, Etc
    • Reference your website when possible
    • Ask clients for reviews
    • Use Roboforms and Getlisted.org to make it easier.

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