Get Listed In Local Search

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This is a presentation by http://www.footinmouthdisease.net for small business owners to explain what local search marketing is, actual how to steps, a list of possible sites where you can get listed, …

This is a presentation by http://www.footinmouthdisease.net for small business owners to explain what local search marketing is, actual how to steps, a list of possible sites where you can get listed, and tools to make the process go as smoothly as possible.

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  • 1. Get Listed In Local Search By Jeremy Rivera @footinmouth Http:// www.footinmouthdisease.net Getting free and cost effective marketing by taking advantage of Local Search.
  • 2. What Is Local Search
    • Geographically Based Search Queries
    • Actual Businesses
      • Offline Transactions
    • Google, Yahoo, Live, Ask: have local search components
    • CityScape, Yelp.com, Yellowpages.com, Superpages.com, Brownbook.net are examples of other local search sites.
  • 3. The “Onebox” results in Google – Shows up in Regular Search
  • 4. Google “OneBox”
    • Gets added to category specific searches
      • City Name Realtor
      • City Name Real Estate Consultant
      • City Name Real Estate Agency
      • City Name Real Estate Agent
      • City Name Real Estate Agents
      • City Name Real Estate Services
  • 5. Local Search: Your Local Profile
  • 6. Getting Added
    • Google: Create an iGoogle account. Http://www.igoogle.com
  • 7. iGoogle
    • You can use any email address to create an account
  • 8. Local Business Center
    • Google Local Business Center.
    • http://www.google.com/local/add/
    • Enter your details, it will verify your primary number by calling or sending a postcard with a Pin Code.
  • 9. Your Details
    • Basic: Site, Address, Description
    • Extra:
    • Hours – When Are you available?
    • Promotions
    • Details-Specifics (Buyers agent, Mortgage Services, Appraisal etc.)
  • 10. Maximize Your Listing
    • Photos - Of both the business and you
    • Video – Make a short 30 second promo video, or film you location or perhaps your top listings.
      • Steven Espinosa – 3x more calls from local listings when it has videos
      • Google allows up to 5 Youtube videos
  • 11. Reviews
    • Reviews are important in Local search
    • Should be genuine
    • Harvest from multiple sources and vertical search websites
    • Increase likelihood of contact
    • Play a factor in Local Search rankings
  • 12. Citations
    • When a web page or site lists your business, or your address it may be attributed to your local listing
    • These are almost as strong as “links” in your website rankings.
  • 13. Yahoo and Live
    • Similar to Google
    • Utilize as many categories as you can
    • Be sure to add photos and videos
    • Be sure to create a Yahoo/ Live account FIRST, then add your listing.
  • 14. The Yellow Pages Online
    • Free basic listing available
      • Be sure to include your site address
      • Gives you Citations
      • May give you Reviews
      • May get you Customers
  • 15. Shared Data
    • Some Websites Syndicate Data
      • Entering a profile into Yellowpages.com and Superpages.com will send your data to almost 16 different websites!
  • 16. Local Search Websites
    • Yelp.com
    • Citysearch.com
    • Insiderpages.com
      • These sites are pretty much the same as Yellow pages, but may have extra social aspects
    • Data Sydicators
      • Send your data out to vendor sites to display
    • Ibegin.com
    • Localeze.com
    • Openlist.com
  • 17. Local Search Tools
    • Getlisted.org –
    • Locates existing Local entries
    • Resource lists
  • 18. Tools
    • Roboforms.com – Takes your contact information and allows you to Auto-fill it to registration forms
  • 19. Recent Local Articles/Resources
    • http://www.unstuckdigital.com/local-seo-resource-guide /
    • http://www.ecommerceoptimization.com/local-business-listing-guide
    • http://www.huomah.com/Business-Development/Internet-Business/Taking-local-marketing-to-the-next-level.html
  • 20. Recap
    • Get Listed in Google, Yahoo, Live, Ask
      • Add Photos, Details, Video
    • Get listed in Yellowpages
    • Get Listed in Yelp, Insiderpages, Etc
    • Reference your website when possible
    • Ask clients for reviews
    • Use Roboforms and Getlisted.org to make it easier.