Becoming Your Own      Media      On Your Website On Your Social Media Pages       On Your Terms
How do you tell your       stories?Where Do you Tell them?What Tools Do You Use?
Today  We Will Learn To:• Tell stories with words, photos,         and short videos.    • Use your people -- staff,volunte...
I AM NOT ASTORYTELLING GURU
CONTENT IS KING
OLD MEDIA
OLD MEDIA
OLD MEDIA
Traditional Media in troubleNewspaper ad revenueshave fallen more than30% in the past two yearsSome papers are inbankruptc...
Traditional Media in      Trouble• One in 5journalistsworking fornewspapers in2009 are gonetoday• 2011 may be theworst yea...
NEW MEDIAAmericans gettingnews online jumped25%in the past twoyearstraffic to top 50news sites rose morethan 30% since 2009
Hunters and Gatherers• Audiences hunt and    gather their news•  They get what theywant, when they want it• They use searc...
Is This a Good Thing?
End of Appointment TV43% of people surveyed by  the Annenberg schoolagree with this statement:  “There are so many waysto ...
People are getting their news from     different devices, and different                 sources:•    African-American and ...
What’s the first thing twenty-        somethings do in the morning?•     One-third of women aged 18-34 check Facebook    wh...
What are they texting,emailing and posting?       STORIES
This is where you come in
A Story Can Be About People
A Story Can Be About        Ideas
A Story Can Be A Call to         Action
A Story Can Be About        News
A Story Can Be Told With         Words
A Story Can Be a Video
A Story Can Be ToldThrough A Photo Essay
A Story can be told in a         blog
a story can be told with    140 characters
But It Should Always Be About A Conversation
How to Tell a Story?   • Answer the 5 Ws:     Who?     What?     Where?     When?     Why?• Find an Angle • Dont Get Flowe...
What stories canYour Group tell?
DrillWrite three story ideasThink visually -- photos,         videos
The Strategy
IT’S SIMPLE:Rule1: Make your website thehub for all your storytelling      and information   Rule 2: Links from your websi...
You Know Your Story Best
You Know the People You        Serve
You know how to tellyour stories better than      anyone else
Media Revolution
UPCOMING   WORKSHOPSOct. 13: Blogging Your        Stories Nov. 10: Telling YourStories Through Social         Media
LEON FOOKSMANDigital Storyline     561-945-6494Leon@Digitalstoryline.com
Upcoming SlideShare
Loading in...5
×

Storytelling 2

143

Published on

Learn to tell your agency's story.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
143
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "Storytelling 2"

    1. 1. Becoming Your Own Media On Your Website On Your Social Media Pages On Your Terms
    2. 2. How do you tell your stories?Where Do you Tell them?What Tools Do You Use?
    3. 3. Today We Will Learn To:• Tell stories with words, photos, and short videos. • Use your people -- staff,volunteers, donors -- to tell your agency’s stories. • Find news in your programs, funding, meetings, and reports.
    4. 4. I AM NOT ASTORYTELLING GURU
    5. 5. CONTENT IS KING
    6. 6. OLD MEDIA
    7. 7. OLD MEDIA
    8. 8. OLD MEDIA
    9. 9. Traditional Media in troubleNewspaper ad revenueshave fallen more than30% in the past two yearsSome papers are inbankruptcyOthers have lost three-quarters of their value
    10. 10. Traditional Media in Trouble• One in 5journalistsworking fornewspapers in2009 are gonetoday• 2011 may be theworst year yet
    11. 11. NEW MEDIAAmericans gettingnews online jumped25%in the past twoyearstraffic to top 50news sites rose morethan 30% since 2009
    12. 12. Hunters and Gatherers• Audiences hunt and gather their news• They get what theywant, when they want it• They use searches tocomb among destinations and share what they find through social media
    13. 13. Is This a Good Thing?
    14. 14. End of Appointment TV43% of people surveyed by the Annenberg schoolagree with this statement: “There are so many waysto get the news these days that I don’t worry when Idon’t have a chance to readthe paper or when I miss my regular news program.”
    15. 15. People are getting their news from different devices, and different sources:• African-American and Hispanic groups do more texting, Web browsing, e-mailing and instant messaging than white users.• Minority users are more likely than whiteusers to use social networking sites, watchingvideos, post a video or purchase a product on a cell phone.
    16. 16. What’s the first thing twenty- somethings do in the morning?• One-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom.• 21% of women age 18-34 check Facebook in the middle of the night.• 63% use Facebook as a networking tool.
    17. 17. What are they texting,emailing and posting? STORIES
    18. 18. This is where you come in
    19. 19. A Story Can Be About People
    20. 20. A Story Can Be About Ideas
    21. 21. A Story Can Be A Call to Action
    22. 22. A Story Can Be About News
    23. 23. A Story Can Be Told With Words
    24. 24. A Story Can Be a Video
    25. 25. A Story Can Be ToldThrough A Photo Essay
    26. 26. A Story can be told in a blog
    27. 27. a story can be told with 140 characters
    28. 28. But It Should Always Be About A Conversation
    29. 29. How to Tell a Story? • Answer the 5 Ws: Who? What? Where? When? Why?• Find an Angle • Dont Get Flowery • Keep it Objective
    30. 30. What stories canYour Group tell?
    31. 31. DrillWrite three story ideasThink visually -- photos, videos
    32. 32. The Strategy
    33. 33. IT’S SIMPLE:Rule1: Make your website thehub for all your storytelling and information Rule 2: Links from your website go on social media, e- blasts, and blogging sites
    34. 34. You Know Your Story Best
    35. 35. You Know the People You Serve
    36. 36. You know how to tellyour stories better than anyone else
    37. 37. Media Revolution
    38. 38. UPCOMING WORKSHOPSOct. 13: Blogging Your Stories Nov. 10: Telling YourStories Through Social Media
    39. 39. LEON FOOKSMANDigital Storyline 561-945-6494Leon@Digitalstoryline.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×