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Storytelling 2
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Learn to tell your agency's story.

Learn to tell your agency's story.

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Transcript

  • 1. Becoming Your Own Media On Your Website On Your Social Media Pages On Your Terms
  • 2. How do you tell your stories?Where Do you Tell them?What Tools Do You Use?
  • 3. Today We Will Learn To:• Tell stories with words, photos, and short videos. • Use your people -- staff,volunteers, donors -- to tell your agency’s stories. • Find news in your programs, funding, meetings, and reports.
  • 4. I AM NOT ASTORYTELLING GURU
  • 5. CONTENT IS KING
  • 6. OLD MEDIA
  • 7. OLD MEDIA
  • 8. OLD MEDIA
  • 9. Traditional Media in troubleNewspaper ad revenueshave fallen more than30% in the past two yearsSome papers are inbankruptcyOthers have lost three-quarters of their value
  • 10. Traditional Media in Trouble• One in 5journalistsworking fornewspapers in2009 are gonetoday• 2011 may be theworst year yet
  • 11. NEW MEDIAAmericans gettingnews online jumped25%in the past twoyearstraffic to top 50news sites rose morethan 30% since 2009
  • 12. Hunters and Gatherers• Audiences hunt and gather their news• They get what theywant, when they want it• They use searches tocomb among destinations and share what they find through social media
  • 13. Is This a Good Thing?
  • 14. End of Appointment TV43% of people surveyed by the Annenberg schoolagree with this statement: “There are so many waysto get the news these days that I don’t worry when Idon’t have a chance to readthe paper or when I miss my regular news program.”
  • 15. People are getting their news from different devices, and different sources:• African-American and Hispanic groups do more texting, Web browsing, e-mailing and instant messaging than white users.• Minority users are more likely than whiteusers to use social networking sites, watchingvideos, post a video or purchase a product on a cell phone.
  • 16. What’s the first thing twenty- somethings do in the morning?• One-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom.• 21% of women age 18-34 check Facebook in the middle of the night.• 63% use Facebook as a networking tool.
  • 17. What are they texting,emailing and posting? STORIES
  • 18. This is where you come in
  • 19. A Story Can Be About People
  • 20. A Story Can Be About Ideas
  • 21. A Story Can Be A Call to Action
  • 22. A Story Can Be About News
  • 23. A Story Can Be Told With Words
  • 24. A Story Can Be a Video
  • 25. A Story Can Be ToldThrough A Photo Essay
  • 26. A Story can be told in a blog
  • 27. a story can be told with 140 characters
  • 28. But It Should Always Be About A Conversation
  • 29. How to Tell a Story? • Answer the 5 Ws: Who? What? Where? When? Why?• Find an Angle • Dont Get Flowery • Keep it Objective
  • 30. What stories canYour Group tell?
  • 31. DrillWrite three story ideasThink visually -- photos, videos
  • 32. The Strategy
  • 33. IT’S SIMPLE:Rule1: Make your website thehub for all your storytelling and information Rule 2: Links from your website go on social media, e- blasts, and blogging sites
  • 34. You Know Your Story Best
  • 35. You Know the People You Serve
  • 36. You know how to tellyour stories better than anyone else
  • 37. Media Revolution
  • 38. UPCOMING WORKSHOPSOct. 13: Blogging Your Stories Nov. 10: Telling YourStories Through Social Media
  • 39. LEON FOOKSMANDigital Storyline 561-945-6494Leon@Digitalstoryline.com